You Herd It Here

For the first time, Kassie is taking the mic solo! 🎙️🐐 In Episode 62, she celebrates 9 years of GOAT Social Media by sharing 9 lessons she’s learned from building a business , from clients and hiring to boundaries, consistency, growth, and everything in between. Whether you’re a business owner, entrepreneur, or building something of your own, there’s a lesson in here for you. 🎧 Listen now, and d...

LinkedIn has an AI slop problem. 👀 In Episode 61 of You Herd It Here , Kassie and Sofia break down why generic AI-generated professional content is losing its impact, what actually makes content stand out, and why your experience, personality, and perspective matter more than ever. Plus, as Sofia prepares for graduate school in interior design, we talk about building a digital resume, documenting...

Is your social media feed inspiring you...or quietly making you feel like you’re behind? 👀📱 In Episode 60 of You Herd It Here , Kassie sits down with mindset coach and Peach Gorilla co-owner Sinandra Kaplan to explore how social media shapes the way we think about success, business, comparison, and ourselves. From comparing your business to competitors to setting boundaries when logging off isn’...

What happens when the brand response becomes a bigger problem than the original controversy? 👀 In Episode 59 of You Herd It Here , Kassie and Sofia are breaking down three recent social media crises involving very different businesses: Lovesac, Good Good Golf + Callaway, and a small Florida bakery called Homemade Haven. First, they unpack how Lovesac's response to comedian Deric Cahill's viral co...

What actually worked in marketing this summer? 👀 In Episode 58 of You Herd It Here , Kassie sits down with co-host Sofia and GOAT Social Media summer interns Hailey and Melissa for a marketing roundtable covering the biggest lessons they learned from Summer 2026. From AI and evolving algorithms to brand voice, consistency, searchable content, authenticity, and preparing for Q4, the team shares wh...

Are we entering an influencer recession? In Episode 57 of You Herd It Here , Kassie and Sofia break down why creators are under more pressure to perform, how some influencers are intentionally using rage bait to boost engagement, and why brands need to look beyond likes, comments, and follower counts when choosing partnerships. Because attention can get you noticed, but authenticity creates lastin...

Your next opportunity might come from someone who already knows your work before you ever meet. In Episode 56 of You Herd It Here , Kassie sits down with music director, sound designer, educator, and Florida Atlantic University Adjunct Faculty member Erin to talk about the digital resume we’re all building online. From theatre and entertainment to business and beyond, they discuss why sharing your...

Are marketers relying too much on AI? In Episode 55 of You Herd It Here , Kassie and Sofia break down the 30% Rule , the idea that AI should assist your creative process without becoming the creative process. They share how GOAT Social Media actually uses AI, where human expertise still matters most, why so much content is starting to sound the same, and what marketers should know about “Made with...

It seems like everyone has a podcast, but does everyone actually need one? This week, Kassie sits down with Andy King, Director of Podcasts at Buchwald and former SiriusXM sports podcast executive, to talk about why brands and creators are investing in long-form content, what separates podcasts that grow from those that disappear, and why consistency matters more than having the perfect studio. Fr...

Back in 2019, The New Yorker introduced the idea of "Instagram Face." Today, headlines are talking about "Slop Face" and questioning whether social media has made everyone look the same. In this episode, Kassie and Sofia discuss how algorithms, filters, influencers, and trend culture have reshaped beauty standards, why brands are falling into the same trap, and why authenticity may be the biggest...

Marketing can generate awareness, leads, and sales, but what happens after someone says "yes?" In this episode of You Herd It Here , Kassie sits down with Emily Spahn to discuss why business growth requires more than great marketing. From risk management and operations to customer experience and communication, they explore what it really takes to scale successfully without sacrificing your reputat...

Do you really need to be on every social media platform? In this episode, Kassie and Sofia tackle one of the biggest misconceptions in digital marketing: that every business needs to be everywhere at once. They explain why the most successful brands focus less on chasing trends and more on reaching the audience that matters most. From TikTok and LinkedIn to Instagram, Facebook, and Google Business...

Your personal brand isn't something you build when you're looking for your next opportunity—it's something you're building every single day. In Episode 50, Kassie sits down with Dakota Caton, founder of Cleats to Clarity, to discuss why personal branding has never been more important and how social media can help create opportunities long before you need them. From his journey from the NFL to beco...

What does Gen Z really think about social media, AI, and the future of marketing? In Episode 49, Kassie sits down with GOAT Social Media's Summer 2026 interns, Hailey and Melissa, for a conversation about what it's like entering the marketing industry today and how the next generation is consuming content, discovering brands, and preparing for their careers. From TikTok, Instagram, and Pinterest t...

People don't want to be sold to anymore, they want to be educated. In Episode 48, Kassie sits down with Daniel Sheres, a global commercial leader with experience launching innovative products across international markets, to discuss why educational content has become one of the most effective marketing strategies today. From trust-based marketing and thought leadership to simplifying complex topic...

Creating content has never been easier—but creating content people actually watch is a different story. In Episode 47, Kassie and Sofia break down the best content editing apps in 2026 and discuss how editing has evolved from a post-production task into a critical part of content strategy. From VSCO and InShot to CapCut, Canva, and Captions, they explore the strengths of today's most popular editi...

Marketing feels like it's changing every five minutes. In Episode 46, Kassie sits down with Michelle Carroll, President of One Stop Marketing Solutions and incoming President of SFIMA, to discuss what's actually changing in marketing halfway through 2026—and what brands need to pay attention to moving forward. From AI-powered search and declining consumer trust to the growing importance of communi...

Social media platforms are changing faster than most marketers can keep up with. And the biggest updates aren't just cosmetic—they're impacting visibility, engagement, discoverability, and overall strategy. In Episode 45, Kassie and Sofia break down five of the biggest social media updates marketers need to know right now and what they actually mean moving forward. From Instagram's testing of capt...

Social media gets blamed for a lot—comparison, burnout, loneliness, endless scrolling. But what if it’s also helping people find real friendships, real community, and meaningful connection again? In Episode 44, Kassie sits down with Amy Castignetti-Keating, City Owner of The Beauty Boost Fort Lauderdale, to explore how social media can be a powerful tool for bringing people together offline. From...

AI is making it easier than ever to manufacture authenticity online and most consumers can’t tell the difference anymore. In Episode 43, Kassie and Sofia unpack the rise of AI-generated trust and what it means for brands, creators, marketers, and consumers navigating today’s internet. From fake founder stories and AI-generated testimonials to emotionally engineered marketing and automated brand pe...

We spend so much of our lives consuming content online, scrolling short clips, jumping between platforms, and constantly moving onto the next thing. But despite living in a digital first world, people are craving connection, community, and experiences that feel real. In Episode 42, Kassie sits down with actor, director, producer, and Tim Davis to explore why the arts still matter in a scroll first...

Instagram is changing fast and what worked even 6–12 months ago may already be outdated. In Episode 41, Kassie and Sofia break down the latest Instagram updates and what they actually mean for brands, creators, and marketers trying to keep up. From Instagram’s rumored “Plus” subscription features and evolving algorithm behavior to search-driven discovery, private sharing, and new editing tools, th...

For this special Mother’s Day episode, Kassie sits down with someone who has shaped her perspective on service long before social media existed, her mom. Most brands think social media is about content. More posts, more videos, more trends. But the brands that actually stand out aren’t just creating content. They are creating experiences. In Episode 40, Kassie welcomes Debbie Meiler, Area Manager...

Social media is making health look easier than it actually is. Quick fixes, trending treatments, and viral transformations are everywhere—but that doesn’t mean they’re safe, effective, or even real. In Episode 39, Kassie sits down with Alexa Salerno, trauma ICU nurse, bodybuilder, boxer, and founder of Drippy Hippie IV, to break down what social media is getting completely wrong about health—and w...

Social media isn’t just about posting anymore. It’s about being found. In Episode 38, Kassie and Sofia break down the biggest takeaways from the Ragan Disney Social Media Conference 2026and what they actually mean for marketers right now. From the shift toward social as a search engine to how AI is changing the way content is discovered, this conversation goes beyond trends and gets into what’s fu...