You Herd It Here

What does Gen Z really think about social media, AI, and the future of marketing? In Episode 49, Kassie sits down with GOAT Social Media's Summer 2026 interns, Hailey and Melissa, for a conversation about what it's like entering the marketing industry today and how the next generation is consuming content, discovering brands, and preparing for their careers. From TikTok, Instagram, and Pinterest t...

People don't want to be sold to anymore, they want to be educated. In Episode 48, Kassie sits down with Daniel Sheres, a global commercial leader with experience launching innovative products across international markets, to discuss why educational content has become one of the most effective marketing strategies today. From trust-based marketing and thought leadership to simplifying complex topic...

Creating content has never been easier—but creating content people actually watch is a different story. In Episode 47, Kassie and Sofia break down the best content editing apps in 2026 and discuss how editing has evolved from a post-production task into a critical part of content strategy. From VSCO and InShot to CapCut, Canva, and Captions, they explore the strengths of today's most popular editi...

Marketing feels like it's changing every five minutes. In Episode 46, Kassie sits down with Michelle Carroll, President of One Stop Marketing Solutions and incoming President of SFIMA, to discuss what's actually changing in marketing halfway through 2026—and what brands need to pay attention to moving forward. From AI-powered search and declining consumer trust to the growing importance of communi...

Social media platforms are changing faster than most marketers can keep up with. And the biggest updates aren't just cosmetic—they're impacting visibility, engagement, discoverability, and overall strategy. In Episode 45, Kassie and Sofia break down five of the biggest social media updates marketers need to know right now and what they actually mean moving forward. From Instagram's testing of capt...

Social media gets blamed for a lot—comparison, burnout, loneliness, endless scrolling. But what if it’s also helping people find real friendships, real community, and meaningful connection again? In Episode 44, Kassie sits down with Amy Castignetti-Keating, City Owner of The Beauty Boost Fort Lauderdale, to explore how social media can be a powerful tool for bringing people together offline. From...

AI is making it easier than ever to manufacture authenticity online and most consumers can’t tell the difference anymore. In Episode 43, Kassie and Sofia unpack the rise of AI-generated trust and what it means for brands, creators, marketers, and consumers navigating today’s internet. From fake founder stories and AI-generated testimonials to emotionally engineered marketing and automated brand pe...

We spend so much of our lives consuming content online, scrolling short clips, jumping between platforms, and constantly moving onto the next thing. But despite living in a digital first world, people are craving connection, community, and experiences that feel real. In Episode 42, Kassie sits down with actor, director, producer, and Tim Davis to explore why the arts still matter in a scroll first...

Instagram is changing fast and what worked even 6–12 months ago may already be outdated. In Episode 41, Kassie and Sofia break down the latest Instagram updates and what they actually mean for brands, creators, and marketers trying to keep up. From Instagram’s rumored “Plus” subscription features and evolving algorithm behavior to search-driven discovery, private sharing, and new editing tools, th...

For this special Mother’s Day episode, Kassie sits down with someone who has shaped her perspective on service long before social media existed, her mom. Most brands think social media is about content. More posts, more videos, more trends. But the brands that actually stand out aren’t just creating content. They are creating experiences. In Episode 40, Kassie welcomes Debbie Meiler, Area Manager...

Social media is making health look easier than it actually is. Quick fixes, trending treatments, and viral transformations are everywhere—but that doesn’t mean they’re safe, effective, or even real. In Episode 39, Kassie sits down with Alexa Salerno, trauma ICU nurse, bodybuilder, boxer, and founder of Drippy Hippie IV, to break down what social media is getting completely wrong about health—and w...

Social media isn’t just about posting anymore. It’s about being found. In Episode 38, Kassie and Sofia break down the biggest takeaways from the Ragan Disney Social Media Conference 2026and what they actually mean for marketers right now. From the shift toward social as a search engine to how AI is changing the way content is discovered, this conversation goes beyond trends and gets into what’s fu...

Most businesses think they need a bigger budget to grow. More spend, more ads, more channels. But real growth doesn’t come from doing more—it comes from doing the right things. In Episode 37, Kassie sits down with Molly Lopez, founder of Sparo, to break down why so many businesses struggle to scale—and how to apply big brand strategy without big brand resources. From working with major brands to b...

One of the biggest questions for anyone starting a career in marketing isn’t about skills. It’s about direction. Agency or in-house? In Episode 36, Kassie and Sofia break down what this decision actually looks like in real life. From the fast-paced, multi-client world of agency work to the deeper, more focused experience of working in-house for one brand, this conversation explores how each path s...

Most business owners think growth comes from going viral. More views, more followers, more trends. But real growth doesn’t come from hype—it comes from discipline. In Episode 35, Kassie sits down with Matthew Brenner, founder of Double Your Dojo, to break down why so many businesses are chasing tactics instead of building systems. From the concept of “black belt discipline” to the idea that growth...

Some of the biggest viral marketing moments don’t start with a strategy. They start with a mistake, a comment, or something completely unexpected. In Episode 34, Kassie and Sofia break down why brand “failures” and unplanned moments often outperform the most polished campaigns. From a confusing Reformation email that turned into a viral TikTok, to a single Topgolf comment that became a full experi...

People don’t hire you for your listings, they hire you for how you show up. In Episode 33, Kassie sits down with Sarah Galperin, real estate advisor at Compass, to unpack what actually builds trust in today’s market and why personal story is often the deciding factor. With a background in fashion, advertising, photography, and healthcare leadership, Sarah shares how her journey shaped the way she...

Your reputation isn’t just built on reviews anymore—it’s built in comment sections, viral clips, and TikTok conversations happening in real time. In Episode 32, Kassie and Sofia break down how brand reputation has shifted from static ratings to social narratives shaped by the internet. From viral moments that can outweigh years of positive reviews to the responsibility we all share when posting ab...

Trust isn’t built through billboards—it’s built through clarity, education, and showing up with integrity. In Episode 31, Kassie sits down with Alex Lopez, Esq., civil litigator at Tarnovsky Lopez , to unpack what trust actually looks like in both law and social media. After starting his career defending major insurance companies, Alex now advocates for homeowners and business owners across Florid...

In Episode 30 of You Herd It Here , Kassie and Sofia break down how some of the biggest Super Bowl winners skipped the $10M TV commercial entirely—and still dominated the conversation. From DoorDash’s culturally bold moment to Chipotle’s interactive burrito giveaway and Elmo’s real-time halftime engagement, this episode unpacks why social-first strategy is officially outperforming traditional airt...

You don’t need perfection to build trust—you need clarity, confidence, and connection. In Episode 29, Kassie sits down with Noelle Barnes, who works in marketing within the modern matchmaking space, to unpack what swiping culture can teach us about social media strategy, elimination psychology, and long-term brand growth. From instant gratification and comparison culture to authenticity, storytell...

In Episode 28 of You Herd It Here, Kassie and Sofia unpack the truth about influencer marketing in 2026 and why bigger followings don’t automatically mean better results. From micro-influencers to macro-creators—and even choosing no influencers at all—this episode resets how brands should think about influence today. From influencer fatigue and trust erosion to why follower count is no longer the...

You don’t need hype or virality to build a beauty brand that lasts—you need intention, education, and trust. In Episode 27, Kassie sits down with Zach Dishinger, founder of Formula Z Cosmetics, to talk about launching a beauty brand at 15, growing up alongside your business, and using social media as a long-term brand-building tool. From early experimentation and founder-led credibility to transpa...

In Episode 26 of You Herd It Here , Kassie and co-host Sofia break down the psychology behind calls to action that actually convert and why most brands are asking for action at the wrong moment, in the wrong way. From clarity and relevance to emotional safety and buyer readiness, this episode explores why CTAs fail when they feel pushy, vague, or premature—and how small shifts in language can dram...

Using your voice online shouldn’t come at the cost of your mental health—and advocacy doesn’t have to be loud to be powerful. In Episode 25, Kassie sits down with Brittany Sinitch, educator, speaker, Forbes 30 Under 30 honoree, and founder of The Unbreakable Organization, to explore how healing, advocacy, and social media can coexist with care and intention. After surviving the Parkland shooting,...