The Roofr Report

Meet Chandler Pedini, our October 2026 Roofr of the Month. Chandler is a sales and project manager at Five Star Roofing in Buffalo, New York. He was on roofs at 10 years old working at the family business, and saw exactly what a life of roofing does to your body. So he tried his hand at accounting, and lasted exactly one day before coming back. Now, he splits his time between job sites and his des...

Roofing is physical labor, full stop. But most of us never talk about what that does to your body over 20+ years on the job. For this episode of The Roofr Report, we're stepping away from our usual roofer spotlights to sit down with physiotherapist Colby Bucci, owner of the Center for Fitness, Health and Performance in Toronto. Colby shares his take on the injuries roofers deal with most, why they...

Owen Atherton almost became a doctor. Five years into a pre-med degree and college baseball career, back-to-back injuries and a new marriage forced a hard pivot. A teammate got him into roofing sales. Three years later, at 23 years old, he launched Rocket Roofing out of Minnetonka, Minnesota. Owen breaks down why he walked away from storm and insurance work entirely to go all-in on retail roofing,...

What if your best referral partner isn't a past customer at all, but your pool guy? That's one of the plays Michael Stearns of Ascend brings to Pete in this episode. Michael runs a marketing agency built around custom websites, SEO/AEO/GEO, and Google Ads for roofers. He doesn't sugarcoat where most contractors go wrong: chasing lead volume instead of understanding what it actually costs to land a...

Ken Conrad didn't grow up dreaming about roofing. He dropped out in the 10th grade, never got a GED, and spent his early twenties getting doors slammed in his face in Oklahoma City. 18 years later, he's running one of Tulsa's biggest roofing companies — projecting $20-21M this year, in a market with 8,000-10,000 roofers all competing for the same jobs. His approach? Cut out every middleman he can...

Sallas Exteriors didn't jump into commercial roofing headfirst. They started with roof coatings. And it changed everything. Based out of Houston, Juan Rodriguez and his team launched in early 2024 as a residential outfit. Commercial was always part of the five-year plan. They just got there a lot faster than expected. How? Roof coatings. Acrylic, silicone, and a local manufacturer relationship tha...

E.N.G. Roofing is changing the game. Based out of Waller, TX, Quintin Wilsford and his team are flipping the script on how a roofing company operates. We're talking W2 employees across the board (yes, even the door knockers), hourly pay + commission, and a marketing machine that spans TikTok, LinkedIn, TV commercials, and 1.5M-follower local media partnerships. In just a few months, E.N.G. has gro...

What if scaling back was actually the smartest move you could make for your business and your life? That was certainly the case for Michael Hill of Boise Roof Repair — a former insurance claims adjuster who walked away from corporate life in 2020 to build a lean, profitable roofing business on his own terms. Michael shares how he carved out a niche in a retail-only market by focusing almost entire...

What if the best marketing move you can make has nothing to do with SEO, social media, or paid ads? Leaning on his 17+ years in home service work, Dave Carroll of Dope Marketing gives Pete the case for traditional, guerrilla-style marketing. Listen in to learn why postcards and door hangers are still some of the most effective tools a roofer can use. From reaching customers in unique and memorable...

From Disney to the Marine Corps to Roofing. This week, we're talking to our May Roofr of the Month, Matthew Marsh of Eastern Shore Roofing and Remodeling in Maryland. Matthew shares the story of how bad contractor communication led him to start his company three years ago, reaching $700K+ with three trusted crews and a 70/30 roofing-to-remodeling mix. Pete and Matthew discuss everything under the...

How'd Cam Burns hit $500k revenue in year one? Rejuvenation, not reroofing, was the spark. On this week's podcast, Pete sits down with our April Roofr of the Month, Cameron Burns of OK Roof Revival in Kelowna, British Columbia. West coast Canucks rise up! Cameron shares how he left 15 years in oil and gas construction to launch a roofing company in late 2022, and went on to acquire Canadian distri...

This week on the Roofr Report, Pete sits down with Phil Risher to talk about LLMs, return on ad spend (ROAS), and marketing that actually converts. They discuss what works, what doesn’t, and why finding that right balance is so frustrating for so many roofing companies. Phil explains how to stop guessing, start tracking the right things, and build marketing that actually supports your business goa...

After nearly 22 years in business, John and Carrie McClung have a clear philosophy: “We don’t live to roof. We roof to live.” To celebrate our March Roofr of the Month winners, Pete sits down with John and Carrie McClung to discuss how success arises from taking an active part in the roofing community. From disaster response to backpack giveaways to breast cancer fundraisers, McClung Roofing has b...

This week, Pete catches up with Chuck Allen, our February Roofr of the Month. Chuck shares his transformation from crane operator to roofing business owner at San Antonio’s Rio Blanco Roofing. Chuck’s been around the block, and shares some great business insight into: Targeting your clients instead of casting a wide net Building your brand by being honest and authentic Keeping quality service and...

Feelin' the January blues? Already overwhelmed by all there is to do in 2026? This episode might be the kick you need to make a change. This week, Pete speaks with Angela Chanowsky, the entrepreneur and visionary behind Unique Genius. Angela's an expert at helping small business owners, especially in home services and roofing, break free from routine tasks to focus on growth. If you're wondering:...

To close out 2025, Pete sits down with Matt Smith, co-owner of Early Bird Roofing and our December Roofr of the Month, to talk about running a modern roofing business, scaling fast, and going with what works instead of chasing a feeling. Early Bird Roofing launched in May of this year, and seven months later, has already hit a million in sales. Matt and Pete talk about the whys and hows, including...

This week, Pete sits down with Manny Hamgeri, Operations Manager at 3JM Exteriors, to talk about thinking long-term, being intentional in every decision, and crafting a great experience for homeowners AND internal teams. Over 20+ years, 3JM has grown and evolved with the industry. And with Manny now on board, 3JM is delivering a consistently world-class customer experience by implementing thoughtf...

After 41 years in the industry, Tom Craddock is handing the reins of his successful roofing business down to his capable son (and world-class professional cyclist), Lawson. They come from different generations and have their own perspectives and ideas. But both father and son know the key to their success: maintaining a sky-high standard of quality. Today on the Roofr Report, we’re sitting down wi...

Got a few minutes to learn? We'll tell you all you need to know about roofing industry profitability in 2025. Today on the Roofr Short Report, we're covering a lot of ground: Are roofing companies profitable these days? How much are they earning, on average? What kind of salary should I pay myself? Who are the top earners? How long does it take to become profitable? Listen up for yourself! And let...

Pete's joined by his long-time Masterclass co-host, Nic Capobianco, to dive into Roofr’s 2025 report on the U.S. roofing sector. If you want to know how your business measures up against modern industry trends and best practices, here’s your entry point! Through the findings from our Roofing by the Numbers report, the guys break down how roofing companies are modernizing their processes to suit th...

Today we sit down with September’s Roofr of the Month, Victoria Veltri of Dynasty Roofing in Houston, Texas. Victoria shares her journey from teacher to office administrator to full-time mom — WHILE running a successful roofing company after her husband's unexpected passing last year. Pete and Victoria discuss: Finding and managing quality salespeople The importance of a great team Standing out wi...

Are you commercial-curious? THIS is how you make the leap. Today, Pete is joined by commercial roofing (and estimating) expert Bryan Mitchell from Service AdvantEdge. Leaning on over four decades of experience, Bryan spills the beans on how to successfully dip into the lucrative world of commercial roofing. Everything from investing in the right resources to earning consistent repeatable revenue....

Your roofing business needs speed, tech, and strong leadership. So today on the Roofr Report, we talk tips for improving all three. In this episode, Pete speaks with James Hatfield, Chief Revenue Officer of LiveSwitch. James shares his journey from running painting and power washing companies to innovating in tech — and what it takes to become an effective leader and business owner. Listen in to l...

Thinking of launching your own roofing company—or taking your business to the next level? In this episode of the Roofr Report, Brad Strawbridge of Capital City Roofing reveals how he left corporate life, launched his roofing company in Atlanta, and hit $3 million revenue in his first year. Brad breaks down: Winning in a competitive roofing market How Roofr’s instant proposals helped him close 75%...

From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing. In this episode of The Roofr Report , we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scal...