The Roofr Report

E.N.G. Roofing is changing the game. Based out of Waller, TX, Quintin Wilsford and his team are flipping the script on how a roofing company operates. We're talking W2 employees across the board (yes, even the door knockers), hourly pay + commission, and a marketing machine that spans TikTok, LinkedIn, TV commercials, and 1.5M-follower local media partnerships. In just a few months, E.N.G. has gro...

What if scaling back was actually the smartest move you could make for your business and your life? That was certainly the case for Michael Hill of Boise Roof Repair — a former insurance claims adjuster who walked away from corporate life in 2020 to build a lean, profitable roofing business on his own terms. Michael shares how he carved out a niche in a retail-only market by focusing almost entire...

What if the best marketing move you can make has nothing to do with SEO, social media, or paid ads? Leaning on his 17+ years in home service work, Dave Carroll of Dope Marketing gives Pete the case for traditional, guerrilla-style marketing. Listen in to learn why postcards and door hangers are still some of the most effective tools a roofer can use. From reaching customers in unique and memorable...

From Disney to the Marine Corps to Roofing. This week, we're talking to our May Roofr of the Month, Matthew Marsh of Eastern Shore Roofing and Remodeling in Maryland. Matthew shares the story of how bad contractor communication led him to start his company three years ago, reaching $700K+ with three trusted crews and a 70/30 roofing-to-remodeling mix. Pete and Matthew discuss everything under the...

How'd Cam Burns hit $500k revenue in year one? Rejuvenation, not reroofing, was the spark. On this week's podcast, Pete sits down with our April Roofr of the Month, Cameron Burns of OK Roof Revival in Kelowna, British Columbia. West coast Canucks rise up! Cameron shares how he left 15 years in oil and gas construction to launch a roofing company in late 2022, and went on to acquire Canadian distri...

This week on the Roofr Report, Pete sits down with Phil Risher to talk about LLMs, return on ad spend (ROAS), and marketing that actually converts. They discuss what works, what doesn’t, and why finding that right balance is so frustrating for so many roofing companies. Phil explains how to stop guessing, start tracking the right things, and build marketing that actually supports your business goa...

After nearly 22 years in business, John and Carrie McClung have a clear philosophy: “We don’t live to roof. We roof to live.” To celebrate our March Roofr of the Month winners, Pete sits down with John and Carrie McClung to discuss how success arises from taking an active part in the roofing community. From disaster response to backpack giveaways to breast cancer fundraisers, McClung Roofing has b...

This week, Pete catches up with Chuck Allen, our February Roofr of the Month. Chuck shares his transformation from crane operator to roofing business owner at San Antonio’s Rio Blanco Roofing. Chuck’s been around the block, and shares some great business insight into: Targeting your clients instead of casting a wide net Building your brand by being honest and authentic Keeping quality service and...

Feelin' the January blues? Already overwhelmed by all there is to do in 2026? This episode might be the kick you need to make a change. This week, Pete speaks with Angela Chanowsky, the entrepreneur and visionary behind Unique Genius. Angela's an expert at helping small business owners, especially in home services and roofing, break free from routine tasks to focus on growth. If you're wondering:...

To close out 2025, Pete sits down with Matt Smith, co-owner of Early Bird Roofing and our December Roofr of the Month, to talk about running a modern roofing business, scaling fast, and going with what works instead of chasing a feeling. Early Bird Roofing launched in May of this year, and seven months later, has already hit a million in sales. Matt and Pete talk about the whys and hows, including...

This week, Pete sits down with Manny Hamgeri, Operations Manager at 3JM Exteriors, to talk about thinking long-term, being intentional in every decision, and crafting a great experience for homeowners AND internal teams. Over 20+ years, 3JM has grown and evolved with the industry. And with Manny now on board, 3JM is delivering a consistently world-class customer experience by implementing thoughtf...

After 41 years in the industry, Tom Craddock is handing the reins of his successful roofing business down to his capable son (and world-class professional cyclist), Lawson. They come from different generations and have their own perspectives and ideas. But both father and son know the key to their success: maintaining a sky-high standard of quality. Today on the Roofr Report, we’re sitting down wi...

Got a few minutes to learn? We'll tell you all you need to know about roofing industry profitability in 2025. Today on the Roofr Short Report, we're covering a lot of ground: Are roofing companies profitable these days? How much are they earning, on average? What kind of salary should I pay myself? Who are the top earners? How long does it take to become profitable? Listen up for yourself! And let...

Pete's joined by his long-time Masterclass co-host, Nic Capobianco, to dive into Roofr’s 2025 report on the U.S. roofing sector. If you want to know how your business measures up against modern industry trends and best practices, here’s your entry point! Through the findings from our Roofing by the Numbers report, the guys break down how roofing companies are modernizing their processes to suit th...

Today we sit down with September’s Roofr of the Month, Victoria Veltri of Dynasty Roofing in Houston, Texas. Victoria shares her journey from teacher to office administrator to full-time mom — WHILE running a successful roofing company after her husband's unexpected passing last year. Pete and Victoria discuss: Finding and managing quality salespeople The importance of a great team Standing out wi...

Are you commercial-curious? THIS is how you make the leap. Today, Pete is joined by commercial roofing (and estimating) expert Bryan Mitchell from Service AdvantEdge. Leaning on over four decades of experience, Bryan spills the beans on how to successfully dip into the lucrative world of commercial roofing. Everything from investing in the right resources to earning consistent repeatable revenue....

Your roofing business needs speed, tech, and strong leadership. So today on the Roofr Report, we talk tips for improving all three. In this episode, Pete speaks with James Hatfield, Chief Revenue Officer of LiveSwitch. James shares his journey from running painting and power washing companies to innovating in tech — and what it takes to become an effective leader and business owner. Listen in to l...

Thinking of launching your own roofing company—or taking your business to the next level? In this episode of the Roofr Report, Brad Strawbridge of Capital City Roofing reveals how he left corporate life, launched his roofing company in Atlanta, and hit $3 million revenue in his first year. Brad breaks down: Winning in a competitive roofing market How Roofr’s instant proposals helped him close 75%...

From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing. In this episode of The Roofr Report , we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scal...

What if staying small was the key to growing fast? In just 12 months, Brent Girouard turned Brentwood Roofing into one of the most trusted names on the Texas Gulf Coast — without chasing every storm or scaling too fast. In this episode of The Roofer Report , host Pete McKendrick sits down with June’s Roofer of the Month to unpack how Brent built a booming business by focusing on neighborhood trust...

In this episode of the Roofer Report, host Pete McKendrick chats with Austin Blomquist, our May Roofr of the Month. Austin shares his inspiring journey into the roofing industry, his passion for his late father's innovative product, Snow Grip, and his unique marketing strategies that have garnered over 200,000 social media followers. Learn how Austin is making a difference in his small Michigan co...

In this episode of the Roofr Report, hosted by Pete McKendrick, April's Roofr of the Month, Lisa Coates from DeLeon Roofing, shares her incredible journey from general contractor to Director of Operations. Lisa discusses innovative approaches to managing a roofing company in Halifax, Nova Scotia, including the use of subcontractors, implementing effective software tools, and creating a culture of...

This episode of The Roofr Report features Pete McKendrick interviewing Todd Hauser, the Roofr of the Month for March. Todd shares his journey from being a high school teacher in Orlando, Florida, to founding a successful roofing business. He discusses the challenges of transitioning careers, learning the roofing trade, and eventually obtaining his own roofing license. Todd emphasizes the importanc...

In this episode of the Roofr Report, host Pete McKendrick sits down with our February Roofer of the Month, Joshua Keith, CEO of Roofing Technologies Unlimited. Joshua shares his remarkable transition from playing professional football with the Los Angeles Chargers to building a thriving, faith-based roofing business in Houston, Texas. Discover how Joshua and his brother grew their company from hum...

Join Pete McKendrick on The Roofer Report as he sits down with Jeremy Simpson of Simpson Roofing. Dive into the fascinating history of this New Jersey-based, third-generation family business and learn about the unique challenges and triumphs along the way. From the impacts of industry downturns to the importance of team building and customer relations, Jeremy shares invaluable insights you won't w...