The Juice - Consumer Direct Podcast

Decades of performance marketing knowledge are sitting inside the experiences, mistakes, relationships, and lessons of the people who helped build the industry. What happens when those people start stepping away? Amanda Farris and Sara Malo of LinkUnite join Carson Poppenger and Jacob Thorpe to discuss Legacy Table, a new initiative designed to bring experienced industry leaders together to share...

AI can place more calls, scale outreach faster, and give marketers access to tools that did not exist when many telemarketing laws were written. That does not make the legal risk disappear. John Henson, founder of Henson Legal, joins Carson Poppenger and Rich Goates to break down the changing compliance environment surrounding consumer-direct marketing, outbound calls, SMS, AI voice, consent, lead...

More leads cannot fix a broken customer journey. Dan Weber, Head of Marketing at Windows USA, joins Carson Poppenger and Justin Jump to break down the full consumer-direct funnel — from advertising and AI to lead quality, contact, lifecycle marketing, sales conversion, and long-term follow-up. Dan explains why one of the most valuable skills in modern marketing is knowing where to look. A weak ROI...

Lead generation is becoming increasingly focused on what happens after the lead enters the funnel. Carson Poppenger and Jacob Thorpe sit down with BuyologyIQ co-founder Jeremy Buttke and VP of Data & Client Success Chris Fangre to discuss consumer intent, performance marketing, analytics, customer experience, long-term partnerships and the growing importance of measurable outcomes. The convers...

Bill Rice joins Carson Poppenger to examine the next phase of consumer-direct lead generation. Drawing from three decades of experience across intelligence, internet banking, mortgage, fintech, lead management, and demand generation, Bill explains how consumer behavior is changing and where AI fits into the modern sales journey. They discuss the evolution of speed to lead, phone anxiety, consumer...

Carson Poppenger and Connor Hansen sit down with Chris Moloney, Chief Marketing & Digital Officer at Cordell & Cordell, for a conversation about legal marketing, digital transformation, consumer behavior, AI, and the client experience in family law and estate planning. Chris leads marketing, digital strategy, brand development, customer acquisition, and technology initiatives for Cordell &...

Carson Poppenger and Justin Jump sit down with Richard Grieser from Loansure for a conversation about mortgage lead generation, direct mail, consumer-direct lending, AI voice, and what it actually takes to turn leads into funded loans. Richard shares his path through consumer marketing, B2B mortgage technology, Sales Boomerang, Truv, Monster Lead Group, and the rebrand into Loansure. He also break...

Affiliate marketing has always rewarded the people who understand traffic before everyone else does. Years ago, that meant email lists, publisher relationships, high-volume sends, and offers that could scale fast. Today, the channel looks different. Email still works, but it requires more trust, better engagement, stronger content, cleaner data, and a much smarter approach to personalization. Cars...

What does it take to win in contact centers today? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent accountability, and the growing technical complexity of outbound performance. Nima shares perspective from...

What does it take to win in contact centers today? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Nima Hakimi, CEO of Convoso, for a conversation on performance marketing, contact-center operations, call deliverability, compliance, agent accountability, and the growing technical complexity of outbound performance. Nima shares perspective from...

What still works in outbound sales? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Aurelien Mottier, President of Memory Blue, for a conversation on sales leadership, outbound strategy, talent development, trust, messaging, data, and the growing role AI is playing in modern revenue teams. Aurelien shares his path from France to the UK and event...

What if the leads most companies write off still have real value? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Drew Warmington, CEO of iLeads and Tova Data, to talk about the evolution of lead generation, data enrichment, customer acquisition, and how better lead intelligence helps businesses recover more revenue from leads they already own....

Most teams focus on getting the lead. The better teams understand what happens after it. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Margaret Wise, CGO of ClickDimensions, to talk about customer intent, revenue growth, client retention, onboarding, and the growing role AI is playing across modern sales and marketing teams. Margaret brings a...

What’s working in performance media right now, and what are brands still getting wrong in customer acquisition? In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Chelsea Denning, VP of Performance Media at Ignite Media Group, to talk about the evolution of performance marketing, the channels driving results today, and why compliance, trust, and lo...

How do home services brands actually scale customer acquisition without wasting money on bad leads, broken systems, and weak follow-up? In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Bastian Cowsert to break down what is changing in home services marketing, lead generation, compliance, call center performance, and buyer-seller relationships. F...

Home service companies are sitting on massive demand, but many are still operating 10 to 15 years behind financial services when it comes to tech, tracking, and lead conversion. In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Sam Preston, Founder and CEO of Service Scalers, to break down what actually drives scale in home services lead generati...

In this episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger sit down with Brock Thompson, VP of Customer Fulfillment at LendingTree. Brock shares his journey in sales and lead generation, the impact of AI on customer relations, and how LendingTree’s reputation for high-quality leads sets them apart in the industry. He dives into the importance of accountability in busin...

In today’s episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger are joined by Benoy Tamang , a highly experienced CEO coach who helps founders scale their businesses without burning out. Benoy shares invaluable insights into navigating the high-stakes challenges of scaling a company, from transitioning leadership styles to maintaining personal well-being while growing a...

Consumer direct marketing only works when speed, process, and customer experience align. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with performance marketing veteran Peter Bradford to break down what actually drives scalable growth. From building CPA networks and direct response systems to navigating personal injury marketing, pet insurance gr...

Fractional CMOs, “random acts of marketing,” and embedded agency teams. This episode of The Juice Consumer Direct Podcast breaks down how Avalaunch Media and Amplēo help small and scaling companies replace guesswork with real marketing strategy. Core themes include fractional CMO leadership, agency vs in-house marketing, and building an “everything agency” that actually drives revenue. Hosts Carso...

In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Michael Aronowitz, Senior Vice President of Revenue Growth at VXI Global Solutions. Michael shares invaluable insights into the evolving world of contact centers and customer service, focusing on the role of AI technology, emotional intelligence, and agent performance. With two decades of experien...

Outbound calling, contact rate, and TCPA compliance take center stage as NobelBiz CEO Steven Bederman joins Carson Poppenger and Jacob Thorpe. We unpack short duration calls, STIR/SHAKEN, call labeling, and carrier routing realities that make or break performance. Learn how a cloud contact center (CCaaS) plus smarter dialer strategy, consent management, and AI call analytics (transcripts + sentime...

Performance growth doesn’t have to be guesswork. This week, Carson Poppenger (CEO & Founder, Squeeze) and Jacob Thorpe (SVP, Growth & Partnerships) sit down with Jesse Beal, co-founder of Intelsio, to break down a performance-only affiliate model: align on a single KPI (CPA/CAC), give partners real data access, and scale budgets “unlimited at target.” They unpack why the best agencies say...

Money stress isn’t a spreadsheet problem. It’s a clarity problem. YNAB founder Jesse Mecham breaks down how to align spending with values so people stop worrying and start living. In this episode, Carson Poppenger and Jacob Thorpe dig into YNAB’s origin, why “budgeting” feels bad, how better data reduces tedium, and programs that boost financial wellness for employees and students. What you’ll lea...

Austin Walters of SpringTide Ventures joins Carson Poppenger and Jacob Thorpe to break down what separates ideas from outcomes: cheetah-level leadership, vertical integration when it matters, and infrastructure that turns member lists into engaged patients. Healthtech is changing fast. This episode breaks down how early-stage companies go from smart ideas to real revenue with patient engagement, s...