The CEO Show

What do I charge? The question that can cause so much debate and confusion. Truthbomb - there is no magic formula to setting the perfect price. It’s actually all very subjective. And in most industries there is no hard and fast rule when it comes to how much to charge. So how do you account for your time? Effort? Knowledge and expertise? In today’s episode I’ll be sharing some strategies to suppor...

It is now officially one week until we jet off to Europe! This is a surreal moment for me as it’s the culmination of absolutely everything I’ve been creating in my business for the last 3 years. In this episode I’ll be sharing about what has led to the decision to take my toddlers, husband and business overseas for 4 months and what I’m planning for the business during this time. As well as some h...

Have you heard of the ick? It’s a term often used in the dating world when we suddenly get a weird feeling and start to dislike the person we’re dating. Now the business ick is very similar. It’s a feeling that you get and you just know something isn’t right. You start to dislike your business but you don’t know why. And the trouble with the business ick is that most entrepreneurs let it fester. T...

Since when did $10k months become the marker of success? This week’s episode is a little spicy as I dive into where this $10k month trend has come from and why it needs to stop being everyone’s business goal. I see so many entrepreneurs getting caught in the hype of wanting to be in the $10k club, without fully understanding their own financial and business goals, and instead blindly chasing a ran...

‘Business is easy’. Lol. This is by far one of the biggest lies you’ll see online… Now, the definition of easy is when things are simple, uncomplicated, quick and no fuss, and let’s be really honest - business simply is not that! But when this is the message we are constantly being fed online, it can be super harmful. Because it’s starting to create a whole group of business owners who think they...

Manifestation is not just weird and wonderful woo-woo. Yes, a few years ago I was skeptical too because I didn’t really know what it was or what I had to do. But now I’ve come to learn that manifesting is much more about getting aligned and taking action, and this is something I can get behind. I recently realised just how much stuff I’ve manifested since diving into this process in late 2021. Fro...

In today’s episode I am sharing a training with you from one of my recent programs ‘Idea to Income’. This part of the program was a huge AHA moment for so many people in terms of why their offer wasn’t selling as much as they wanted it to. Because typically people focus so much on the ‘inclusions’ of their offer, they overlook how it will be delivered. So you could have the best offer ever, with a...

What makes some women so successful? What is it that gets someone to consistent $10k months? Or to hit six-figure plus years? Over the last few years I’ve coached hundreds of women, and i’ve started to see some patterns emerge in how they show up in their business. I recently sat down and made some notes on some of the things they were doing and it became clear that there were 3 key traits they al...

Did I tell you that I once competed in a bodybuilding competition? Lol. I am not kidding. I don’t think I’ve really shared this story before, so I’m really excited to talk about it more on today’s episode. In particular, all the huge life and business lessons I learned from this crazy experience which I think you’ll enjoy. Although I froth off getting out of my comfort zone, most people won’t ever...

My recent month away in the UK was a real pivotal moment for me. I realised that everything I’d been working towards in my business had come to fruition. Since having kids it’s been my mission to have as much freedom and flexibility as possible. And most importantly, to build sustainable income that allowed for this. Most people operate within a business model of ‘do the work, get paid’ but this i...

It’s officially my birthday month! So to celebrate what went down during my 35th lap around the sun, I thought I would sit down and do some reflecting. And whilst i’ll be talking about my life and business, I can guarantee that what i’m sharing will have you nodding along, giving you all those aha moments and allowing you to hopefully witness yourself and your business in 2023 from a different per...

I’ve made some really solid, stellar investments in the last two years, but I’ve also wasted a shit load of money on the wrong things too. These days you’ll find heaps of options when it comes to personal and professional development, and I’ve learned that it’s so easy to get sucked into something that isn’t a good fit or jump on the FOMO bandwagon for the latest shiny thing - and I don’t want tha...

If you’re anything like me you probably have a love-hate relationship with IG. I love the connections I can build with amazing people like you, but sometimes it’s just so time consuming and creating content can feel totally overwhelming. I know that my dream clients are on Instagram, which means it plays a huge role in my marketing plan. So I absolutely have to be on there consistently and show my...

What should I charge? Should I increase my pricing? These are questions that come up daily for my clients, so I have so much to say on this. Because pricing creative services is mostly subjective - most people don’t know what to charge. There’s no set rules around pricing in this industry so people just don’t know when  to increase their prices. And because of that - they don’t and then it causes...

After 2 big years of growth, I could have very easily hit burnout. So one of the best decisions I made in 2023 was to implement a ‘CEO day’. So many business owners are spending far too much time as the worker bee in their business rather than the CEO, and this is why so many entrepreneurs tap out after a few years - because they end up a frazzled mess. It’s so important to create time and space f...

Not every year is going to be your ‘biggest ever’. And I know this is hard truth, and can be a bitter pill to swallow but that’s what happens in business. You cannot be in a growth phase 24/7. Some years will be more about alignment, consolidation and refinement than the biggest income months. Because people’s primary business goal tends to be money related, we link our success to the amount of in...

Ever wished you could just take a break from your business and fully switch off? Yep, you and every other business owner. Despite this, I can almost guarantee that you probably didn’t yourself much of a break this year.  So in this episode i’ll be sharing my top tips to ensure you give yourself some well deserved down time this festive season (without your business falling apart in the process!)....

We got in the charts! How crazy is that?? So to celebrate, here’s a cheeky impromptu episode for you. I really wanted to capture this moment live while i’m riding this high so you can share in all my emotions, but I also thought it would be a good opportunity to take you behind the scenes into this launch. I love launching new things but I realised that not everyone knows how to do it, or do it we...

If you’ve already started the mantra of ‘I’ll do that next year’ - this episode is for you. Now is not the time to throw in the towel! There’s still 7 weeks left of this year so you can absolutely still do all of the things on your to-do list and vision board. Committing to closing out the year strong not only brings in more income to the business now, but also allows you to really set everything...

Why are you making it so freaking hard for people to buy from you? This is literally what I tell people everytime they come to me saying they’re not making enough income. But are you even selling tho?? Now, this is not an episode on sleazy, pushy sales tactics. I don’t believe in sales scripts or one sized fits all processes, so i’ll be sharing different ways to sell, in a relaxed way where you fe...

Most people just leap into making a sale. But that’s where sleazy, pushy sales tactics come from - because the client isn’t necessarily ready to buy yet. Most clients typically need more information to make their decision and a chance to build trust with you and your brand. Are you actually worth investing in? In order to do that, you need to create connections and build relationships. People buy...

Wanna build a community of raving fans that are always ready to buy from you? Say hello to Hot Audience! A brand new, 3 part podcast series to help you captivate, connect and convert more dreamy soulmate clients (with zero ick!) I’ve noticed that many entrepreneurs are glossing over the key foundations of their business by trying to sell their offers without building their audience first. But trum...

You did not start your business to become a slave to the grind. You became a CEO so you could call the shots, work on your terms and live your best bloody life. So why do so many entrepreneurs end up overwhelmed, burned out and throw in the towel after just a few years? Because they forget to put life first! In this episode, I reveal a simple 3 step process that I created to bring more freedom, fl...

I’ve noticed a new pandemic recently and it’s spreading like wildfire. It’s this weird era of women being totally and utterly mean to themselves and i’m on a mission to stop it. Whilst I love strategy and having a plan for all the things, if we’ve not mastered our mindset it’s pretty impossible for our business to grow. Working with my clients over the years, I constantly see women telling themsel...

Freedom is my number one value in business (and should be yours too!) but for so many business owners, it’s so far from their current reality. My signature program ‘Freedom Empire’ was created because I was sick of seeing so many entrepreneurs creating a business they resented, overworking and feeling unfulfilled. Although creating freedom can often feel like an impossible feat, I guarantee it’s w...