The CEO Show

It’s time for you to step up and freaking own all the cool shit you’ve done babe! Over the years I’ve supported hundreds of female entrepreneurs, watched them smash through their to do list and do some really cool shit - but when it comes to sharing that with the world, they freak out. If you’re guilty of downplaying your wins, brushing off compliments, hiding your achievements or worrying you’ll...

Welcome to the second instalment of CEO Conversations! Here I'll be talking to some of my amazing clients about their business journey - the amazing wins and all the crazy shit has gone on behind the scenes that they’ve never spoken about before. My first guest is one of my longest term clients, powerhouse entrepreneur and founder of the Wedding Collective, Lauren Bridge. Now where do I start...

Welcome to the Success Series! Over the next 8 weeks, we’ll be diving ladyballs deep into the topic of success. I want this series to inspire you to really think about what success actually means to you, so you can start doing business [and life!] your way. I wanted to go a layer deeper than just the shiny highlights you see on social media - so this series is more about the messy, behind the scen...

Holy shit balls, the poddy is officially ONE year old! Where did that year go?? In that time we’ve hit 49 episodes and 5700+ downloads, which is epic! A huge THANK YOU for tuning in each week. I am truly so grateful to each and every one of you for your support. To celebrate, we are doing something a little bit different for this episode and I have my very first guest joining me… my husband! Lol....

Imagine having one offer that was so damn good it made you $100k+ MINIMUM! Whenever I tell people this, they look at me like I’m crazy BUT I’ve done this now for several of my own offers and helped heaps of clients make it a reality for them too. So in this episode I want to show you what’s possible, and most importantly, how you can simplify your business by focusing on one killer offer that can...

Is your sales strategy really the issue, or is it your offer? So many business owners throw themselves into mastering sales techniques, thinking they need better strategies to make more money, but the truth is, even the best sales tactics can’t save an offer that doesn’t land with your dream clients. If you’ve ever wondered why your sales aren't clicking, despite all your hard work, this epis...

Meet Gen Bot: The $100k Offer Generator Over the last 12 months I’ve been dabbling in the world of AI, in particular using this new era of technology to help streamline my own business and help my clients 10x their results in half the time. One of the ways I’ve been doing this is building Bots. Bots are essentially custom GPTs that are trained in the backend to assist with something specific. For...

You’ve done the hard work to get someone on a sales call with you, so we don’t want to mess it up and lose them now! Typically someone is already 90% sold on you before taking the time to chat, so our aim here is to ensure our conversion rate is as high as possible. Now while I don’t believe in strict, word for word sales scripts there are some things you do need to focus on if you want to increas...

Well this week went to shit. Actual, literal shit. After landing back from Bali with a bang, my toddler ended up with gastro and totally derailed all my plans for the week. Now a few years ago this would have rattled me and I would have been scrambling to keep the business turning while I frantically tried to look after a sick kid. I would have been stressed, feeling the pressure to get stuff done...

I freaking LOVE selling in the DMs. In fact, selling in the DMs has made me hundreds of thousands of dollars over the last few years. However, I’m still shook at how many business owners are not using this strategy in their own business. I think a lot of people are overcomplicating what it actually means to ‘sell in the DMs’ and this is costing them dollars and clients. In this episode I share: My...

I've literally just wrapped up this year's [the first ever!] Bali business retreat, and holy shitballs! It was incredible. While I sit here reflecting on the most incredible week, I decided to hop on the mic and record an episode to share the lessons learned from spending 5 days with 12 other brilliant business women - learning, connecting, resting and resetting. This retreat was designe...

Consistency is not a sexy word… but it’s probably the most underrated strategy for growing your business. And despite people thinking that it’s the fun, sexy stuff that will make them more money, it’s often the boring, mundane day to day things that have the most profound effect. The trouble is, many entrepreneurs aren’t willing to be committed. Maybe they try something once or twice and it doesn’...

How many potential clients have you left hanging because you were too scared to reach out and follow up? Heaps i’m sure! And this is not a vibe because not only does it mean you’re leaving thousands of dollars on the table but they’re also missing out on the amazing things you’re selling. Most people avoid following up because they don’t want to be seen as pushy, so this episode is all about how t...

Ain’t nobody got time for sleazy sales, right? So how can we make sure your messaging is connecting and resonating in the right way, with the right people without being a total ick? And how can we make sure that your clients feel totally freaking good about buying from you? In this episode I share about the importance of using a mixture of emotion and logic in how you market, sell and onboard your...

If you feel like you’ve hit the $5 - $7k month ceiling, this episode is for you. If this is you, then please know you’re not alone! This is almost like a rite of passage for women in business and exactly the reason why I wanted to share today’s episode with you. This is also something I faced when I first started this business back in 2021. Back then I was selling lots of different offers and prov...

I want more followers! I want more likes! These are literally the only 2 things that people are concerned with when it comes to Instagram. And yes, it can seem totally disheartening when it feels like you’re slogging your guts out showing up online and creating content and neither of these things feel like they are shifting. However, as I’ve learned from my own experience - the number of followers...

When it comes to your business, you are the expert. Despite this, when we face challenges in our business, being the expert can sometimes be a bad thing. When we believe we already know something, or perhaps we’re a master - it can be really hard to think outside the box and get creative. And often, when we find ourselves in new, different or challenging scenarios, our ego can close us off from po...

If there’s some aspects of biz leaving you feeling a little frazzled, it may because you need to tighten up your boundaries. Now you know for me, the aim of the game is always life first and establishing your business rules or boundaries enables you to focus on that. When done well, your biz boundaries not only ensure that you as the CEO remain happy and fulfilled, but also that your clients get t...

I recently decided to secret shop my clients [and yes, before you ask, they fully consented! Lol] But the whole aim of this exercise was for me to act like a potential customer and see whether or not I would buy from them. This way I could really see what was working, what wasn’t and where they could potentially be leaving thousands of dollars on the table… I reviewed their messaging. Did it speak...

You’ve probably all heard the phrase, you shouldn’t work for free and exposure doesn’t pay the bills. Well I disagree. Working for free is actually one of the things that’s actually grown my business so fast and made me more money! Now I understand that exposure might not pay a bill right there and then but if it’s done right, it sure as shit helps pay bills later down the track. And I think this...

I’ve coached hundreds of mums in business and every single one of them has felt the push-pull between life and work. Most of us are desiring both a successful career and being a present, loving mama. But let’s face it, it’s not always easy. Trouble is, most mums often find themselves in a state of overwhelm because they’re trying to do business: The exact same way they did before they had kids. Li...

One of the biggest challenges with starting your own business is the shift from being someone else’s employee to becoming your own CEO. And quite often, entrepreneurs who once spent many years working for someone else can very easily slip back into employee mode in their own business, and this can have huge impacts on your business growth and overall satisfaction in what you’re doing. If you find...

I’m back with another installment of ‘what Laura learned about business from her random bucket list of adventures’ lol. This week is officially 5 years since I hiked to Everest Base Camp. It was definitely an interesting [read as: f*cked up!] experience to say the least, but as I was sat reflecting on this trip, I realised there were so many lessons I learned which can be applied to running a busi...

You might have heard the phrase ‘you can’t manage what you don’t measure’. And this basically means, if you’re wanting to make any changes in your business, you need some data or information to guide you. And most entrepreneurs want to save time in their business, save money, create more flexibility or boost their income, but they haven’t been gathering the data to inform them exactly how to do th...

Let’s face it, we all want more time. It’s the thing that none of us seem to have enough of, and we tend to blame time for all the things we didn’t do…  However, not all uses of our time are created equal! In fact, in business, there’s actually 3 different types of work: foundational work, needle moving work and surface level work. And the trouble is, most entrepreneurs are only focussing on the s...