媒體創意人 俞國定

大師輕鬆讀之輕鬆聽大師

Business ZH ↓ Επεισόδια: 713

濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》,精心規劃六大系列主題,並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容,讓您享受最豐富的知識語音饗宴,輕鬆與全球同步學習。--Hosting provided by SoundOn

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Δημιουργός

媒體創意人 俞國定

Κατηγορία

Business

Ιστοσελίδα του podcast

www.master60.com.tw

Τελευταίο επεισόδιο

21 Οκτ 2026

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Επεισόδια

No.1094 冷靜投資/STAY CALM 21.10.2026

面對股市屢創新高、行情劇烈震盪,投資人最想知道的,往往是何時進場、何時獲利了結。《冷靜投資》作者大衛.布斯創辦的德明信基金顧問公司,管理資產超過1兆美元。他憑藉50多年的金融市場經驗提醒我們,市場價格早已反映無數人的資訊與判斷,持續準確預測漲跌幾乎不可能。與其試圖消除不確定性,不如學會與它共處。 布斯提出四帖保持冷靜的良方:制定完善計畫、掌控能掌控的事、保持彈性,以及屏蔽雜訊。投資人應相信人類長期創造...

No.1093 簡化法則/Simplify 14.10.2026

生成式AI讓產出變快,卻帶來失控的毒性複雜。在被訊息與雜訊淹沒的世界裡,真正的生存之道不是做得更多,而是果斷刪除。面對現狀、按下刪除鍵、放大關鍵成果,擺脫複雜泥淖,重新奪回人生主導權。Generative AI makes output effortless, but unleashes toxic complexity that drowns us in noise. The true key to survival isn't doing more—it's ruthless deletion. Confront what you do, hit delete, and amplify what matter...

No.1092 情境的力量/SITUATED 06.10.2026

再強的意志力,也有耗盡的一天。想要有所成就從來不是單靠一己之力,也取決於身處的環境。與其一味強迫自己逆流而上,不如改善自身處境:選對場所、夥伴、導師及文化,讓你更容易展現最好的自己。Even the strongest willpower eventually runs out. Achievement is never just about individual effort; it also depends on your environment. Instead of continually forcing yourself against the current, improve your situat...

No.1091 成為值得追隨的領導者/What Great Leaders Do 30.09.2026

有人跟隨你,不代表你值得追隨。職位與能力可以帶來影響力,但真正長久的領導力,始於管好自己,並在一次次考驗中贏得信任與尊重。 -- Hosting provided by SoundOn

No.1090 紅杉企業7大成長祕訣/Be a Sequoia, Not a Bonsai 22.09.2026

多數企業渴望成長,卻往往陷入盆栽式的過度修剪,把自己困在狹隘的效率裡。像紅杉般著眼長期韌性與整體獲利,才能打破瓶頸,創造持續獲利成長。Most companies want growth, but many unintentionally optimize themselves into staying small. Think like a sequoia: concentrate on growing bigger, stronger, and more resilient over time. -- Hosting provided by SoundOn

No.1089 3.3聰明工作法/Take Breaks Work Better 16.09.2026

工時愈長,並不代表成果愈豐碩。順應高度專注與刻意恢復的天然節奏,善用「3.3法則」,才能持續創造卓越的高績效。Working longer does not necessarily mean accomplishing more. Organize work around focused effort and deliberate recovery using the 3.3 Rule. -- Hosting provided by SoundOn

No.1088 小型企業成長攻略/The Small Business Money Game 09.09.2026

商業確實是一場遊戲,但不是你能徹底獲勝的遊戲。你的目標是不斷提升自己的處境、保持靈活應變,並打造能夠長期蓬勃發展的事業。Business is a game, but it is not a game you ever completely win. Your objective is to keep progressively improving your position, remain adaptable, and build something capable of prospering over the long term. -- Hosting provided by SoundOn

No.1087 Vibe Coding/Vibe Coding 02.09.2026

AI正在徹底改變軟體開發的方式。你不再需要親力親為處理每一個細節,而是透過描述期望的成果、提供AI助理正確的情境脈絡,評估它們產出的結果,並持續引導它們得出更好的答案——這正是「Vibe Coding」的精髓。AI is fundamentally changing how things get built. Instead of doing all the work yourself, you can increasingly describe the outcome you want, give AI agents the right context, evaluate what they produce and...

No.1086 百倍成長藍圖/The Greater Game 26.08.2026

你是在打造一個必須依賴你才能運作的事業,還是在建構一個即使沒有你,也能自行倍增的生態系統?Are you building a business that depends on you, or are you architecting an ecosystem that multiplies without you? -- Hosting provided by SoundOn

No.1085 創業一定要懂的拉力框架/The Power of Pull 19.08.2026

新創事業之所以成功,不是因為打造了出色的產品,而是因為發現顧客迫切的需求,也就是「拉力」,並打造出與這股需求契合的解決方案。你的任務不是說服人們想要你的產品,而是找出他們早就迫切想完成的事,然後讓這件事變得更容易。Startups do not succeed because they build great products. They succeed because they discover an urgent customer demand ("PULL") and build a solution that fits it. Your job is not to per...

No.1084 盒內思考法/Inside the Box 12.08.2026

似乎人人都在津津樂道商業上「跳脫框架」的思考或點子。我們一直被教導自由能滋養創意、創新與成功,但事實並非如此。適當的限制不僅不會阻礙卓越表現,反而能創造卓越。It seems like everyone in business talks about "outside the box" thinking or ideas. We have been taught that freedom fuels creativity, innovation and success. That's not true. The right constraints don't limit great performance. They create i...

No.1083 超強團隊才懂的7個硬道理/Superteams 05.08.2026

越團隊──也就是超強團隊──不是單靠文化、魅力或協作就能打造出來的,他們是靠一整套有實證支持、能幫助人們更聰明共事的習慣累積而成。Great teams – Superteams – are not built through culture, charisma, or collaboration alone. They are built through a collection of evidence-based habits that help people work together more intelligently. -- Hosting provided by SoundOn

No.1082 開發爆款最速法則/Life at the Speed of Play 29.07.2026

未來屬於那些能比別人更快將直覺轉化為產品的創業者。The future belongs to entrepreneurs who can turn instincts into products faster than everyone else. -- Hosting provided by SoundOn

No.1081 給力行銷/Empower Your Marketing 22.07.2026

你的事業旅程與顧客旅程並非兩條平行線,而是如螺旋般層層交疊、共同探索與成長的敍事。目標是創造出業務成長與顧客滿意度相互滋養、相輔相成的良性循環。Your business journey and your customers' journeys are not separate paths, but a single, spiraling narrative of mutual discovery and growth. Aim to create a virtuous cycle where business growth and customer satisfaction feed into each other and fuel each o...

No.1080 戰術性同理心/Fight Less Win More 15.07.2026

每次對話都是一場談判。那些總是取得最佳結果的人,往往不是最會說服的人;相反地,他們最擅長的是讓對方感到被傾聽與被認可。Every conversation is a negotiation. The people who consistently achieve the best outcomes are not those who are the most persuasive. Rather, the people who do best make others feel heard and validated. -- Hosting provided by SoundOn

No.1079 大時間法則/Big Time 08.07.2026

大多數人沒有時間問題,是觀念上出了問題。時間其實遠比我們想像的充裕,之所以覺得忙碌不堪,多半源自我們對自己行程的描述,不是時間真的不夠用。Most people do not have a time problem — they have a perspective problem. Time is far more abundant than we think. The feeling of constant busyness comes largely from the stories we tell ourselves about our schedules, not from the actual number of hours availabl...

No.1078 一次搞懂失敗報酬率/How to Get a Return On Failure 01.07.2026

永遠把每次挫折與失敗當作對更美好未來的投資。只要你持之以恆,就能從所有失敗中獲得正面回報。Always treat your defeats and failures as an investment in a better future. If you do that consistently, you can and will end up generating a positive return on all your failures. -- Hosting provided by SoundOn

No.1077 這樣開價就對了!/Fearless Pricing 24.06.2026

大多數企業主收費過低,是因為他們是依據時間、競爭對手或心中的恐懼來定價,想要有所成長就必須依據你創造的價值和產出的成果。別再販賣時間或投入程度,開始販賣結果吧。Most business owners charge too little because they price based on time, competitors, or fear. The path to growth is to price based on the value you create and the outcomes you deliver. Stop selling hours or inputs and start selling results...

No.1076 賈伯斯的流放歲月/Steve Jobs in Exile 17.06.2026

1985年被逐出蘋果後,賈伯斯陷入一段荒野歲月,他失去了權力、地位與方向,但這次流放也迫使他重塑再造。After being pushed out of Apple in 1985, Jobs entered what felt like professional wilderness. He lost power, status, and direction. Yet exile forced him into reinvention. -- Hosting provided by SoundOn

No.1075 第二人生優勢/The Second Act Advantage 10.06.2026

退休已是過時的概念,你的人生下半場可能成為你一生中最有生產力、最有意義、最有影響力的一段歲月。不要退休下來只躺在沙灘上,去開創你夢想的事業,好好享受吧!Retirement is an outdated concept. Your later decades of life can become your most productive, most meaningful, and most impactful years of your career. Don't retire and sit on the beach, launch your dream business and enjoy. -- Hosting provided by...

No.1074 策略校準/Alignment 03.06.2026

企業必須不斷尋找方法,讓整體價值超越各部分的總合。若缺乏全面的策略校準,組織各部門將各自為政,朝不同方向發展。Corporations must continually search for ways to make the whole more valuable than the sum of its parts. Without enterprise-wide alignment, the various parts of the organization will head off in different directions. -- Hosting provided by SoundOn

No.1073 企業防腐計/INCORRUPTIBLE 27.05.2026

即使公司蒸蒸日上,如何始終堅守使命?換句話說,如何打造一家永不腐敗的公司?How do you create a company which stays mission-centred even when it gets to be big and successful? In other words, how do you build a company that is incorruptible? -- Hosting provided by SoundOn

No.1072 LinkedIn教你找工作/Open to Work 20.05.2026

數十億人在AI重塑的世界,定義屬於自己的獨特願景。面對變動迅速的就業市場,及早規畫你的路徑並在機會來臨時做好準備是關鍵。Billions of people are defining their own unique visions in a world being remade by AI. As the job market rapidly evolves, mapping out your path early and being ready when opportunity strikes is key. -- Hosting provided by SoundOn

No.1071 龍蝦式學習/Learn Like a Lobster 13.05.2026

世界變化愈快,學習的習慣與技能就愈珍貴。像龍蝦一樣學習吧,牠們是大自然中的學習機器,永遠不會停止學習和成長。The more rapidly the world changes, the more valuable learning habits and skills become. Learn like a lobster. Lobsters are nature's learning machines; they never stop learning and growing. -- Hosting provided by SoundOn

No.1070 徹底擺脫拖延4步驟/Procrastination Proof 06.05.2026

如何讓自己不再拖延?拖延本質上不是自律的問題,是你允不允許的問題。How do you stop procrastinating? At its heart, procrastination is not a discipline problem – it's much more a permission problem. -- Hosting provided by SoundOn

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