Ellen Yin

Cubicle to CEO

Business EN ↓ Επεισόδια: 478

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

Μην παραλείψεις να επισκεφτείς τη σελίδα του podcast και να στηρίξεις τον δημιουργό: cubicletoceo.co

Δημιουργός

Ellen Yin

Κατηγορία

Business

Ιστοσελίδα του podcast

cubicletoceo.co

Τελευταίο επεισόδιο

26 Οκτ 2026

Πού να ακούσεις;

Podcast στην εφαρμογή Replaio Radio Έρχεται σύντομα

Τα podcast έρχονται σύντομα στην εφαρμογή. Εγκατάστησέ την τώρα και δες πρώτος μια εντελώς νέα προσέγγιση στα podcast

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Επεισόδια

[TEASER] What’s My Business Worth? The Who, When, Why of (Maybe) Selling Cubicle to CEO 24.04.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its continued growth. Listen to the full episode on our pri...

243. The $100K Risk That Made $1 Million + Caught Costco’s Attention 22.04.2024

Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough decision to cut this entire product line - giving up...

242. ‘Best Of’ Email Marketing: 7 Tips To Make More Sales, Deepen Relationships, and Reduce Unsubscribes 15.04.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of the guest and the original episode number, in case...

[TEASER] Selling Out a Six Figure Retreat in 1 Week (After Flopping with My Waitlist) 10.04.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up all 11 spots in a week in this behind the business e...

241. Unique Top-Of-Funnel App Strategy Adds Hundreds of New Customers Monthly On Auto-Pilot (and $335K Revenue To Date) 08.04.2024

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26  Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content i...

240. Acquiring Over 300,000 New Customers With Performance Publishing 01.04.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of...

239. These Q&A Parties Converted 100% of Participants Into Paying Customers Within 1 Year 25.03.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Is it possible to have a 100% conversion rate?  Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes. Sophia started hosting Q&A text parties with her audience last year and found that ove...

Bonus: Live Q&A With Students at CU Denver’s Jake Jabs Center for Entrepreneurship 20.03.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/Watch a recap of our visit to The Jake Jabs Center for Entr...

238. How Do Founders Spend The Money They Raise? Two Product-Based Companies Share Their Burn Rates + Spending Decisions 18.03.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re intereste...

237. ‘Best Of’ Podcasting: 9 Tips To Grow Your Show + Maximize Results From Guesting On Other People’s Podcasts 11.03.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We’re rounding up our 9 best tips and guest insights on all things podcasting - from growing your own show to maximizing your results from guesting on other people’s podcasts! I’ll introduce each soundbite with the name of the guest and...

236. The Science of Asking Good Questions (To Get More Responses, Sales, & Drive Innovation) 04.03.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We’re switching things up and putting Ellen in the hot seat today! Listen to her guest interview on Season 1 of Honeybook’s Independent Business Podcast, the show that uncovers the science of self-made success. In this conversation with...

235. Being A Breadwinning Woman: 3 Ways This Relationship Coach Embraces This Role + Reduces Money Tension In Her Marriage 26.02.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 According to CBS, 45% of women earn the same or more than their male spouses, almost triple the number from the 1970s. Of this group, 16% are the breadwinner in their family. What’s it like to navigate these changes while fighting outdat...

234. Should You Be Running Your Own FB Ads? How She Manages $1M+ In Annual Ad Spend Without An Agency 19.02.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Curious what it’s like to bring your ads in-house? Today’s case study gives you an inside look at the numbers and ads management process of a non-ads agency business spending more than $1 million yearly on Meta (aka Facebook & Instagram)...

233. After The Purchase: How UX Drives Sales ($1M in 13 Months Case Study) 12.02.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 “The point of purchase is just the start of your relationship with someone not the end” – this sentiment is one of my favorite takeaways from my conversation with the founder of the Conscious Creator Academy, Giulia Guerrieri, on buildin...

Bonus: Debriefing 5 Ideas That Made $1M+ Each (With 8 Figure AppSumo CEO, Noah Kagan) 09.02.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Want direct access to Noah's brain? Join us for our first dream mentor group chat in the C-Suite with Noah Kagan on February 22nd, 2024! Go to https://ellenyin.com/csuite so you can get more of his exclusive business insights. Connect wit...

232. Converting A Small Audience: Using Branded Events To Generate $180K 05.02.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 A branded event goes beyond slapping your brand colors and logo on a presentation. Branded events create interactive, often themed experiences for your audience, and they sell your signature offer like hotcakes on the backend. If you’re...

231. [Q4 2023 Income Report] $200K PROFIT Despite Pausing Evergreen Products For 1 Year 29.01.2024

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/ad...

[TEASER] Why I'm Setting Guidelines, Not Goals in 2024: My 5 Explained 26.01.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2Can sticking to consistent actions, regardless of outcome, actually produce a better result than reverse engineering a set goal to begin with? I'm testing this theory in 2024!Listen to the full episode on our private podcast, exclusive to...

[TEASER] Launch Debrief: 12 Days of Christmas 24.01.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2We're dissecting our recent launch, including revenue insights, which offers flopped, which ones flew off the shelves, and what we'd do differently. Listen to the full episode on our private podcast, exclusive to C-Suite members! Join The...

230. Strategic Downsizing: This CEO Grew Take Home Pay By $60K When She Slashed Her Revenue From $650K to $300K. 22.01.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 It’s counterintuitive that letting go of your team and clients would increase your take home pay, but this case study on intentionally downsizing your business proves that can be true. Despite a high demand for her services, nonprofit fr...

229. Tired Of Video-First Content? $50K Sold Out LinkedIn Launch Debrief 15.01.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Sick of creating video-first content for Instagram and TikTok? LinkedIn may be calling your name. Tania Bhattacharyya, founder of thought leadership consulting firm Lumos Marketing, helps social impact entrepreneurs and nonprofit teams s...

228. Need a Quick Cash Injection? Invisible Strategies That Sold $70K In 4 Weeks 08.01.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We talk about visibility a lot on this podcast, but some of the best sales strategies for revenue sprints are not always publicly visible efforts. After taking an intentional 3 month break from selling, holistic business coach Tiffany Na...

227. ‘Best Of’ Launching Roundup: 8 Underrated Tips For Your Most Successful Launch Ever 01.01.2024

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Welcome to our first episode of 2024! In celebration of new beginnings, we’re kicking off the year with a curation of the best launch tips from our past guests. In this roundup episode, you’ll hear 8 underrated and unique gems to help yo...

Bonus: My Cubicle to CEO Story 27.12.2023

Access cash savings, exclusive content, an off-social community for entrepreneurs, and SO much more in our annual membership, The C-Suite! Join us today: https://ellenyin.com/csuiteAccess the transcript of this episode HERE: https://otter.ai/u/cUgiYJNq7hQAeEMVdCy-LZ3UalA?utm_source=copy_urlThank you to our sponsor! Get 50% off Factor's fresh, ready-made meals delivered to your doorstep when you us...

226. YouTube Is Her #1 Lead Generator: Using Long-Form Videos To Sell $330K This Year 25.12.2023

With over 122 million active people on the platform every day, YouTube is the 2nd largest search engine on the internet. Our guest is an artist turned CEO who has built her makeup channel into the primary lead generator for her business. Harriet Hadfield, commonly known as Harry, is an A-list celebrity makeup artist, Youtuber, and business coach, empowering creative freelancers with the tools & st...

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