Ellen Yin
Cubicle to CEO
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Δημιουργός
Ellen Yin
Κατηγορία
Ιστοσελίδα του podcast
Τελευταίο επεισόδιο
26 Οκτ 2026
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Επεισόδια
363. She Burned Down Her Agency & Rebuilt It in 6 Weeks (From -8.2% to 20.1% Net Profit) 26.10.2026 22:42
Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (45 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast...
Bonus: From Solo Success to Co-founders: How They Enrolled 200+ Members in Their First Joint Launch 21.10.2026 37:38
Joyce Hamilton (founder of Only Boldly) and Kinsey Soderberg (founder of Authentic AI) each already had an established AI business when they decided to join forces in April 2026. They co-founded Her AI Club—a membership where women online business owners build AI systems that run and grow their businesses—and launched to 200 founding members in the first two weeks. Joyce owns the monetization side...
362. Why She Spends Half Her Ad Budget in The Final 24 Hours Of a Launch (Turning $150K into $1.1M Sales) 19.10.2026 22:01
Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast...
Bonus: She Built a Profitable Conference From Zero. Now She’s Scaling It 10X. 14.10.2026 39:32
Lisa Hansen built the Thriving Women’s Conference from zero, and it was profitable from its very first event. Lisa is a confidence expert, speaker, and creator of the UNSTOPPABLE Mastermind. Her award-winning conference brings women to Raleigh, North Carolina every October, and this year she’s working to scale it 10X. In this bonus episode, Lisa gives us her playbook for bootstrapping and launchin...
361. She Doesn’t Paywall Her Best Substack Content. Here’s what 1,300 Subscribers Pay for Instead 12.10.2026 21:30
This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo With just 1,300 Substac...
Bonus: The Last Person Your Business Pays Shouldn't Be You 07.10.2026 38:00
Most women start a business for freedom, then end up the last person paid. CFO Erica Ash says not paying yourself enough is the fastest track to burnout, and is determined to change this pattern with financial fluency. One of her clients went from random $1,200 owner draws to a regularly scheduled $7,500 payday without adding a dollar of new revenue. What changed was building the business backward...
360. The Content Series Experiment That Revived a "Dead" 250K IG Account 05.10.2026 22:23
Stay til the end for bonus premium episode content! This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM ...
Bonus: Beating the 2% Course Completion Rate (What Happened When This Educator Swapped Trainings for Software) 30.09.2026 31:13
Course completion rates sit around 2% for self-paced programs and 20% for guided cohorts. Since 2019, Vix Meldrew has taught over 20,000 coaches, creators and experts to scale with group programs and memberships. When she decided her clients needed something other than more curriculum to keep them engaged, she didn't hire an engineer. She vibe-coded an app. Built in Replit, the Get Volume Content...
359. 100K Views in 30 Days (The Underdog Social Media Campaign That Won a Small Town Election) 28.09.2026 20:37
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle Terms & Conditions apply. This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Qu...
Bonus: The Second Half of Entrepreneurship (Building What Success Requires Next) 23.09.2026 33:24
You built the business you dreamed of, hit the milestone you were working toward, and yet somehow, it all feels strangely flat. Dr. Nicole Villegas calls this the “second half of entrepreneurship.” Rather than treating it like a crisis to fix, they see it as a chapter of your career you need to become properly resourced for. A doctor of occupational therapy and founder of the Sensory Conscious® In...
358. Predictable Virality? The Carousels That Grew Her Account From 4K to 36K Followers In 1 Year 21.09.2026 21:48
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle Terms & Conditions apply. This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questi...
Bonus: The Later Lie (Why Hitting Every Goal Still Doesn't Feel Like Enough) 16.09.2026 36:35
Ambitious founders often cling to the promise of: push hard now, so you can enjoy the payoff once “made it”. The problem is, the finish line keeps sliding forward, so the reward never actually arrives. Heather Sager—an executive high performance coach for visible, visionary leaders— is calling this out. As a former corporate executive turned entrepreneur with two decades of leadership experience a...
357. An Easy No, Then an Easy Yes: Inside the Mid-7-Figure Sale of Smart Passive Income (After Rejecting Two 8-Figure VC Offers) 14.09.2026 22:12
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle Terms & Conditions apply. Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (58 min), exclusively available on our subscriber-only premium feed. Become a...
Bonus: How To Plan Good Timing & When To Implement What (The Astrostrategic Data Your Business is Missing) 09.09.2026 37:14
Is it good timing luck or strategy? If you’ve ever wondered why the same tactics land some months and stall in others, Sheri Moise reveals there's an entire data layer you’re missing in making strategic decisions. After 25 years in CPG sales and marketing, Sheri now works as a Marketing and Planning Strategist certified in Business Astrology, using what she calls AstroStrategic data to help...
356. What Makes A Business Ready to Sell? The 12-Year Path to a 7-Figure Agency Exit 07.09.2026 20:12
Special Xero offer: Get 90% off for 6 months using this link: https://referrals.xero.com/cubicle Terms & Conditions apply. Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (46 min), exclusively available on our subscriber-only premium feed. Become a prem...
Bonus. 3 Networking Secrets: The Psychology of Getting Remembered & Referred 02.09.2026 42:50
Most entrepreneurs treat networking as a numbers game, collecting contacts and hoping something sticks. Drawing from three decades of leadership experience, Kareen Mills helps leaders understand the human behaviors behind trust, reputation, and influence. With a background as a former bank VP and now a serial entrepreneur and angel investor, Kareen is the founder and CEO of Friendsgiving Live®, th...
355. She Sold Her Company for 8-Figures and Still Runs It (By Choice) 31.08.2026 18:08
Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (53 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast...
Bonus: The Hidden Culprit Capping Your Revenue (From a Trauma-Informed Clinical Psychologist) 26.08.2026 35:59
You can do everything right in your business and still stall at the same level, and Farya Barlas says the reason usually has nothing to do with your strategy. A Chartered Psychologist and trauma expert with 23 years of clinical experience, Farya hosts the From Trauma to CEO podcast and created The Method™, the first framework to bring clinical, trauma-informed psychology into business growth. In t...
354. The 90-Day Exit: Buying and Selling a Six Figure Business, Told From Both Sides of the Table 24.08.2026 21:15
Run a business that takes appointments? Use code 'CEO' at https://glossgenius.com/cubicletoceo for 50% off your first two months of a premium plan. This is a free preview of a paid episode (50 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast...
Bonus: How to Win Black Friday Without Discounting Your Offers 19.08.2026 40:46
Most business owners write off Black Friday because they assume it means offering heavy discounts their margins can't absorb. However, Stephanie Paradiso calls Q4 "spendy season" and argues the opposite: some of her clients earn 50% of their annual revenue in these months, without relying on discounts. Stephanie is a certified marketing strategist and founder of Inspired Social Collective, a creat...
353. (Subscriber Q&A) Ellen’s Side Quests, Investments, Reflections on Descaling The Business 1 Year Later 17.08.2026 16:33
This is a free preview of a paid episode (1hr 15min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo This week, Ellen and our producer Sabrina si...
Bonus: The Buyer-Brain Test That Makes AI Copy Actually Convert 12.08.2026 30:39
AI can write a hundred emails in a minute, and your audience will scroll past every one. Prerna Malik has spent 15 years writing words that make people buy—minus the sleaze, the fake countdowns, and the "only 2 spots left" theatrics. As the conversion strategist behind Profitably Yours (formerly Content Bistro), she blends buyer psychology with AI and has taught close to 1,000 business owners to s...
352. Who Keeps What & Pays Who? Untangling IP From a Multi-Million Dollar Brand & Business Partnership To Launch Her Independent Company 10.08.2026 22:00
This is a free preview of a paid episode (55 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo What happens to your IP when it’s published under...
Bonus: The Hybrid Business Model That Made Client Work Optional 05.08.2026 38:32
Ellen Mackenzie built a booked-out social media agency, then deliberately burned it down. The six-figure client roster she'd spent years filling had become the thing she wanted out of, so she dismantled it on purpose and rebuilt around a model where 1:1 client work is now optional. Founder of Dishing Up Digital, Ellen runs a multi-six-figure business from Auckland, New Zealand, stacking digital pr...
351. Flipping 900+ KnockOffs Into an 80% Sales Spike (How To Turn CopyCats Into a Marketing Campaign) 03.08.2026 21:04
This is a free preview of a paid episode (44 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast Questions about our premium podcast subscription? Send us a DM @cubicletoceo When a copycat company rips off your IP, sometimes...
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