Cubicle to CEO

Try Kajabi Communities for free for 30 days: cubicletoceo.co/kajabi What if the real magic of your event didn’t happen at the event — but in the months before and after it? That’s exactly what happened when we built a private pop-up community inside Kajabi for our 200-person event this past September, Bloom Together. By launching the community as soon as tickets opened and keeping it open for a mo...

While 8 months pregnant, Stefanie Adler pulled off her largest launch ever—securing six-figures in revenue from her group program, The Well Woman Collective. That financial foundation allowed her to take a spacious 8-month maternity leave without sacrificing income or business momentum. The secret wasn’t working harder—it was syncing her business strategy with her biology. By leveraging her own fr...

In the spring of 2025 — with a small but mighty email list of 3,000 — Callan Faulkner pulled off a $1.1 million launch for her 10-week AI course, Automate to Accelerate. She enrolled 197 clients at an average cart value of $5,000, with conversion rates far above industry norms. So what made it work? Callan’s willingness to out-teach and out-deliver her competitors. Across 18 hours of live training...

Most entrepreneurs think of speaking as only a visibility play — but done right, it can be your most profitable marketing strategy. Laurie-Ann Murabito went from a shy girl who couldn’t make eye contact to a five-figure keynote speaker. After one client used her framework to go from zero leads to closing 63% of the room, she knew she’d uncovered a repeatable system. Today, Laurie-Ann helps coaches...

In just two years, Miss EmpowHer grew into a 30,000+ member community — without spending a cent on ads. Using offline experiences to drive digital momentum, founder Caitlyn Kumi scaled Miss EmpowHer from a personal side project into a national women’s empowerment community. By curating FOMO-worthy events that doubled as content engines, Caitlyn turned real-life connections into explosive online gr...

When Maryland legalized recreational cannabis in July 2023, most dispensaries assumed success was automatic. Dispensary owner Hope Wiseman knew better, leaning into proactive strategies to satisfy demand and scale sustainably. In today’s case study, we examine how in a span of just 12 months, Hope tripled Mary & Main’s revenue and foot traffic. Hope used data to optimize staffing for peak hours, s...

Entrepreneurship is hard on the body — long hours, skipped meals, constant stress. But what if improving your health didn’t have to mean overhauling your entire routine? Functional Medicine Nutritionist Ali Virtue, founder of Parkside Nutrition, helps entrepreneurs create realistic, balanced plans that actually stick. With a Master’s in Human Nutrition & Functional Medicine, she’s known for turnin...

In this data-rich case study, we examine how marketing coach Michelle Vroom sold out a brand new program in 30 days with a 90% close rate. Michelle’s tested strategy that powered this $50K launch? Hosting a private “Sold Out Party” for her warmest leads (existing clients in her program), where repeat clients claimed half the seats before the offer even went public. By testing her messaging with th...

Today’s case study is one of the most creative launch strategies we’ve covered this year. Brittany Roberts sold out a new VIP group program and generated $17,500 in revenue in 72 hours through Instagram’s Close Friends feature. Here’s how it worked: over 250 people opted into a three-day private training series by requesting to be added to Brittany’s Close Friends on Instagram, and then tuned in d...

When operations break down, growth stalls — and for most companies, the warning signs creep in long before anyone notices. Tammara Carr, founder of Audacity Management, has seen it all: from Fortune 50 boardrooms to fast-moving SaaS startups. With a Master’s in Project Management, top-tier Agile and Six Sigma certifications, and experience leading multimillion-dollar initiatives, she’s the go-to e...

In less than six months, Michelle “Mace” Curran went from being a $20K speaker to commanding $30K per keynote—while scaling her speaking business to over 20 high-level engagements a year and crossing six figures in revenue. In today’s case study, Michelle briefs us on how she applied the tactical frameworks from her career as a fighter pilot to grow her speaking business with military precision, a...

After leaving her corporate career to start a coaching and consulting business, Brianca Johnson Kirkman wanted a lean, high-impact growth strategy that could generate trust — and clients — fast. In her first six months, she crossed six figures in revenue without a team, paid ads, or social posting, thanks to her self-created Hot 100 Method: a focused visibility strategy built on intentionally nurt...

Dr. Lauryn Brunclik didn’t rest on the success of her seven figure chiropractic clinic, instead building something even bigger alongside it. In this episode, she shares how launching a podcast helped her stop relying solely on new patient bookings and start growing a personal brand that’s generated over $1.6 million online (long before she ever hit 10,000 followers.) With over 1,000 podcast downlo...

When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren’t ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded s...

Many remote teams struggle with connection, culture, and performance, but Ginni Media is raising the bar. Founder Ginni Saraswati Cook recently led a company-wide culture assessment to evaluate how her remote team was experiencing work satisfaction across five core drivers: Sense of Progress, Challenge, Autonomy, Meaningful Goals, and Team Support. When comparing the results, Ginni Media beat the...

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ 70% of buyers will visit your website before they make a purchase, and they’ll form an opinion in just 0.05 seconds. That means your homepage isn’t just a digital brochure. It’s your first impression, your credibility check, and your silent sales...

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠⁠https://www.cubicletoceo.co/bloomtogether⁠⁠ In just one year, Emma Tessler restructured her agency to increase revenue by 45% with a single strategic hire. The founder of Ninety Five Media, Emma hit a ceiling with her fast-growing social media agency. Client work was thriving, but her pers...

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ Most companies in the custom closets and home organization industry outsource their manufacturing, but Jennifer Q. Williams did the opposite, and it changed everything. As the founder of Saint Louis Closet Co., Jennifer invested in bringing the ent...

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at ⁠https://www.cubicletoceo.co/bloomtogether⁠ The most qualified expert doesn’t always get the client — the best communicator does. That’s where Dr. Michelle Mazur comes in. With a PhD in communication and two decades of experience helping brilliant business owners get crystal clear on their m...

Join us in Oregon for our Bloom Together Business Soiree on September 4th! Get your ticket while you can at https://www.cubicletoceo.co/bloomtogether A 30 minute sales call. A 5 minute proposal. $4K clients signed, sealed, and paid—no chasing required. Taylor Hedden has built a $300K+ revenue stream with her premium Dubsado setup service by rethinking the traditional sales process. Her white-glove...

A $19 offer completely transformed her business model. While running a fully booked social media agency and raising two kids, Katelyn Rhoades launched a $19 Instagram Reels Challenge—just a PDF and video training promoted solely through organic Reels. One of her reels promoting the offer went viral, and within 72 hours, that tiny product brought in $10,000 in sales. But she didn’t stop there. Kate...

When 85% of leaders don’t have the tools to develop their teams, the cost of that gap shows up in more than just morale—disengagement costs U.S. companies an estimated $550 billion per year. Enter Dr. Kristine Medyanik of Shattered Glass Leadership. Known for designing leadership experiences that spark real growth, Dr. K has coached leaders across industries and generations. In this episode, she s...

She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week. In today’s case study, vocal coach and bestselling author Jessica Doyle-Mekkes breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring strategy. After capping her solo roster at 30 clients, she built a waitlist of 100...

Most people think the best clients come from vetted business networks. But in today’s case study, you’ll hear how this founder quietly generated $40,000 in additional annual revenue from casual conversations inside non-business spaces. Flo Esho, CEO of virtual executive assistant agency The Easy Flow Life, landed one high-ticket retainer client at a dinner with a local mommy group, and another thr...

AI isn’t limited to content generation, it’s your A-player you haven’t called off the team bench—yet. Anne Murphy’s AI-first company generated an extra $100K in revenue in just one year — without growing her team or burning out. With just three full-time employees and a few contractors, they operate at the pace and output of a 10-person team. How? By scaling AI across every layer of their business...