Cubicle to CEO

Get your ticket for “Let’s Get Intentional”, an interactive workshop to build your 2023 roadmap: https://ellenyin.com/2023See you January 12th at 1 pm EST/10 am PST!If you enjoyed today's episode, please: Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped! Post a screenshot & key takeaway on your IG story and tag me @missel...

Today’s guest shares her revolutionary productivity approach that allowed her to take a 7 week work sabbatical: syncing specific business activities and her work schedule with the four phases of her menstrual cycle. Kate Northrup, founder of The Origin Company, author of Do Less, and Money: A Love Story, breaks down exactly what to do during each phase of your cycle and how going with your flow -...

To spark your creativity as you reflect & prepare to enter a new year next week, here is a roundup of ten underrated, out of the box marketing tips from our brilliant podcast guests for you to try in 2023. Each tip speaks for itself, but if you want to listen to the full episodes, they will all be linked below! Thank you for joining us for 52 Mondays in a row this year on Cubicle to CEO, we’ve lov...

Can puzzles be an effective marketing strategy? This CEO thinks so. Today’s case study takes us behind the scenes of a creative partnership between country music star Kacey Musgraves and a startup jigsaw puzzle company that led to a 97X increase in social reach for the brand. Here to share how she uses puzzles as a marketing platform for audience expansion is Kaylin Marcotte, founder and CEO of Ji...

How do you get others to invest in you when you don’t have proof of success yet? Doone Roisin joins us for today’s case study to share her approach to the classic chicken or the egg dilemma, detailing how she landed her first $25,000 podcast sponsorship for her then-newly launched show, Female Startup Club, now an internationally acclaimed podcast. Doone walks us through the brand deal from pitch...

Never underestimate the power of a small but mighty email list. If you want to make more money selling other people’s offers to your audience, buckle up for a masterclass from a legend in affiliate email marketing, Laura Belgray. Laura is the founder of Talking Shrimp, co-creator of The Copy Cure with Marie Forleo, and author of the much anticipated 2023 book release, Tough Titties. Laura is a cop...

Welcome back to a Behind the Business episode, where we get to sit down and share what has been going on behind the scenes as we are building our business! For this particular episode, we actually asked you, our audience, what you wanted the conversation to be about, and 80% of you chose to hear about Ellen’s favorite content, books, and podcasts right now. There has been a drastic shift in the ki...

How do you bring your network together for experiences that get everyone talking about your brand and organically sharing your content to their networks? Today’s case study reveals how Zibby Owens - author, podcaster, and founder of Zibby Media - created brand buzz in a creative way by hosting book fairs in her own home. These book fairs generated $25,000 worth of sales in just 4 afternoons and pr...

If you love a scrappy startup story, today’s case study is a true standout. I’m joined by Daina Trout, co-founder and Chief Mission Officer of Health-Ade, the fastest-selling Kombucha brand in America, currently carried in 60K stores across the country and doing an impressive $250 million in retail sales annually. Far from an overnight success story though, we’re taking a trip down memory lane to...

If you’re a long-time fan of Shark Tank, you know the iconic line “and for those reasons, I’m out” when a Shark bows out of a potential deal. It’s rare however, that the entrepreneur seeking an investment actually turns down a Shark, but that’s exactly what today’s guest did. Kim Lewis is the CEO and co-founder of haircare brand CurlMix, appearing on Season 10 of Shark Tank with her co-founder and...

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/ad...

On the show today we have our first guest who has taken a company public. Mike Evans founded GrubHub in his spare bedroom and grew it into a multi-billion-dollar household name. Today’s case study looks at how GrubHub grew their revenue by 300% in one week after switching from a subscription based model to a transactional model, and how you can evaluate which revenue model would create more value...

You know we're obsessed with leveraging other people’s audiences to GET VISIBLE and increase your sales, and today’s guest has mastered this practice. Kelly Mosser, host of the Aligned Success Show, joins us to unpack how her signature offer jumped from $24K in revenue in Q2 to $52K in Q3 simply by guesting on other people’s podcasts with intention. So it’s not just about being interviewed on some...

How do you scale a luxury 1:1 service without sacrificing quality, pricing integrity, or burning out? Today’s case study looks at how Alice Park, co-founder of the National Association of Professional Child Photographers (NAPCP), co-founder of Atlanta-based Park Studios and founder of Alice Park Photography and Creativity Camp, switched to a volume-based, experiential business model that doubled h...

We're excited to share our very first merger case study on the show - specifically, how Emily Hall, a presentation designer, and Heather Sager, a speaking coach, merged their two existing successful businesses into one - all in 108 days - that’s barely over 3 months, to put things into perspective. The Speaker Co. is a presentation company focused on helping entrepreneurs create and deliver obsess...

Jaclyn Johnson is a serial entrepreneur who launched and sold two-self funded companies before the age of 35 - her last exit was for cult favorite brand Create & Cultivate, which sold for $22 million. Create & Cultivate serves a community of more than 1 million women and is best known for their highly aesthetic in-person experiences and conferences featuring celebrities and influential leaders you...

Today’s case study dissects how to create, sell, and deliver a day rate package, also commonly known as a VIP day, that you can get paid between $2,500 to $4,000 for a single day’s work. Our guest is Becca Luna, a high school dropout who created a multiple six-figure web design business and now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design bran...

Today’s case study with guest Stacy Tuschl reveals the one critical number you need to identify and align your entire team around to grow your business - and no, the number is not your revenue or profit goals. Stacy is the founder and podcast host of Well Oiled Operations, a company helping small business owners around the world create systems that promote team accountability and eliminate the com...

Welcome to our brand new solo episode series: Behind the Business! In these episodes I will be giving you some insight on projects we are working on in real time - and a highly requested one so far has been to share how I launched my women’s coworking space here in Salem, Oregon at the beginning of 2022. This is my first venture into the world of commercial real estate, and it has been a wild ride...

Today’s guest is one of my favorite people - and biggest cheerleaders of our community - actor Julia Campbell Karnes. I first met Julia through her sister, Marty Fulford - my real estate agent and also friend. 2022 happens to be my 10 year high school reunion AND the 25th anniversary of comedy classic “Romy and Michele’s High School Reunion”, so I thought, what better way to celebrate both occasio...

Today’s guest needs no intro - Rachel Hollis is a three-time New York Times bestselling author with over 100 million podcast downloads. This Austin mom of 4 is also the founder of RISE Conferences, the #1 personal development conference focused entirely on women. When Rachel texted me to ask if I wanted to do an episode together, it was an easy yes, but I wanted to be really intentional about usin...

Get 3 months of Kajabi for only $99: https://ellenyin.com/kajabi99 OR try Kajabi FREE for 30 days with this link: https://ellenyin.com/kajabi Imagine if your ability to perform the core function in your business suddenly became impossible due to an illness. That’s exactly what happened to our guest, Lady Kellsie Moore, a top video presence coach for entrepreneurs and speaker whose TMJ-D diagnosis...

Today’s case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her...

Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences wit...

This is a free preview of ⁠Revenue Report Files⁠: an audio archive of five years of Cubicle to CEO’s quarterly revenue reports, from 2020 through 2024. Each episode breaks down our company’s profit and loss numbers, along with the context, decisions, and lessons from that quarter. Full episodes can be found at ⁠cubicletoceo.co/revenuereport⁠⁠ Learn more about your ad choices. Visit megaphone.fm/ad...