Work Less PROFIT More Business Podcast

You’ve heard all the expressions: ✔️  Riches in the niches ✔️  Nail your niche ✔️  If you’re selling to everyone, you’re selling to no one ✔️  For that one – substitute marketing, writing, etc. But perhaps you’re a little skeptical about how this will help you scale your business! Even though this is part 3 of my Niching Down series (check out Ep. 63 and 64) – the thing I’ve learned from coaching...

Niching down will be one of the most counterintuitive things you’ll do for your business, but believe me, IT WORKS. Niching down will make you more money – over and over again! However, it’s not only a scary strategy to implement for many business owners, it’s often not clear HOW to do it. In this episode, I’ll get simple about: What a niche is The difference between a niche and an avatar (and why...

I wish I had kept track of the number of times business owners have told me that the whole idea of  ‘marketing’ is confusing and downright overwhelming! I’ve also heard from many of you that it’s incredibly easy to invest too much time and resources and still wonder what the hell you’re doing! If you’ve ever felt like that – then today’s episode is my attempt to simplify and make some sense of the...

Most business owners are leaving money on the table… meaning they have anywhere from $30K to $100K in hidden profits. Just think what that extra $$$ could do for your business. Would you ... Hire another team member Update your website Pay yourself more  Today I want to share 3 quick ways to add to your cash flow without scrambling for new clients so you won’t be leaving precious $$$ on the table....

What do a 11-year old entrepreneur, cookies & Tesla have in common? At first glance – not much; but rest assured you’re going to love this conversation! Paul Millar is the father of Henry of Henry’s Cookies! Here’s what you’ll learn from our conversation: 3 lessons Henry learned from starting his cookie business that ALL entrepreneurs need to remember including his mantra – Do the Work! anyone...

Hello podcast listeners… Who inspires you?  I’m inspired by women business owners who are (as I say) brilliant and bold.  Today’s guest is both – she’s built a successful business in a male-dominated industry (brilliant) and she stands out – she’s made some bold moves to ensure her business isn’t like anyone else's! If you’re ready to work less & earn more AND to build your wealth – then...

Welcome to part 2 of the series – What if your business could accomplish absolutely anything!  Last week I asked you to imagine that I had given you an Aladdin’s lamp and you had one wish for your business. This week, I share the 5 essential components of a well-written Big Picture Vision that would help you bring this wish into reality. I mention Michael Hyatt’s book – The Vision Driven Leader –...

Imagine you had Aladdin’s Lamp with a genie inside and that you rubbed that lamp and you got a single wish... You could choose anything (well almost). What would your wish be? Diana asks a series of questions to help business owners turn that WISH into not just goals but also a BIG PICTURE vision for their business that guides them in the right direction. Diana also shares 4 proven BIG tips that h...

Ever wonder why business owners do what they do?  Sure – for many of them it’s the money!  And then, there are people like my guest who have connected with their deeper purpose; their compelling WHY.  Being purpose-driven is certainly a differentiator. Jamie Madigan, CFP and I discuss: How Jamie found his ‘purpose/why’ and how it came in two different stages How his purpose impacts his business fo...

Can you really build a successful business without social media today? The gurus say you have to be on social media but more & more I’m hearing things like… "I wish I never had to use social media" or "I want to get off social media but I don’t know how" or "isn’t social media compulsory" ?  If you’re burnt out or overwhelmed by all the information about using soc...

There’s a big social media TRAP out there that I see way too many coaches, consultants and professional service firms fall into that are keeping them from magnetizing high ticket, life long, clients; not magnetizing the right clients; wasting HUGE amounts of $$ and time.  During this episode, I’m going to share: The COMMON 7 social media marketing mistakes  How to avoid these mistakes 5 key elemen...

There are times when we can all feel ‘stuck’ or plateaued in our businesses whether it’s at a $50K, or $5M revenue!  When it happens, it’s our natural tendency as entrepreneurs to do more – create more courses; products; services; attend more networking events; to post more on social media.  However, in this episode, I’ll share with my guest how she can refocus her business by doing less!   Cheryl...

Feel as though you’ve hit a revenue wall?  Although you get great results for your clients, your revenue is inconsistent.  Join Sarah Hipps and me as we identify that she doesn’t really have a revenue problem but a reputation dilution problem.   We’ll discuss: Her current marketing strategies, which include paid ads My recommendation for NOT using paid ads ( gift here ) How to counter-intuitively...

Small business owners often find themselves stuck doing all the things – everything from marketing to operations and finances.  I remember a time during my retail days, I even cleaned the toilet, but not the best use of my time. Want to learn a better way to ensure you are the true visionary of your business?   ACTION PLAN: 1.  Follow Donna’s 5-step plan to regain time in your agenda so you can fo...

If you’ve been in business for any length of time, you’ve probably heard the saying "Revenue is vanity; profit is sanity"!  My special guest today talks about nothing else – just profits!!! Welcome to this 3-part series on PROFIT – this is part 1. Melissa and I have a great conversation about business finances, profit, and what a recession could mean for your business. Her advice is stra...

Jennifer Chandler, Simple Desk, joins me as we discuss how to simplify her business and for her to become THE sought-after authority in her field. Jenny & I discuss: Her ideal client and their problem How she wants more profit for her business The difference between growing a business and scaling a business Why revenue always follows reputation Hundreds of ways to grow a business but the 5 thi...

This episode is the first of my new Audit Strategy Interviews and it was exciting to welcome Earl Thomas, a fellow podcaster, onto the Interview Seat. Want to be a guest on this type of interview?  Email me at diana@dianalidstone.com and put AUDIT STRATEGY in the subject line. Earl shares that his biggest challenge, apart from earning more profit, is to get more visibility for what he does – voice...

If the thought of creating a video, whether it’s live or pre-recorded, makes you cringe – then today’s episode is for you!   If you’re one of those business owners that cringe at the thought of SEEING yourself on video because your hair or makeup isn’t perfect or thinks that video has to be perfect – my guest Nina is your gal for all things video to help you GROW your business. I know exactly how...

There’s a big business myth that too many entrepreneurs buy into... They start their business to create more FREEDOM and yet the last business owner I spoke to had very little freedom (either financial or time freedom).  If that sounds familiar then you’ll love this episode. In this episode, the third part of the Uncover Hidden Profit & Time Saboteurs series, I share: My experience with the Hu...

In this episode, I uncover the 2nd biggest profit & time saboteur – Reputation (or lack of it). What people are saying about you/your business when you aren’t in the room is called REPUTATION. LEAVE voice comment or feedback here . I’ll share: What a ‘reputation wall’ is and how to break through it 3 different ways that this might be showing up for you in your business The concept of reputatio...

Whether it’s a recession or any instability, most business owners struggle to increase their profit levels and regain precious time in their agendas.  Too often we get buried in the day-to-day activities of running our businesses to see that we are leaving money on the table or wasting time.  These are the true ‘hidden’ saboteurs. In this 3-part series, I’ll share 3 big profit and time saboteurs....

There’s a big difference between a subject-matter expert and a profitable, sought-after authority!   During this episode, I’ll share: Why you need to know the difference and  What it means to your business My Flagship Framework I use in all my programs  5 reasons why I’m thankful for it I refer to a great business book – The Thought Leaders Practice by Matt Church ACTION PLAN:   1.    Answer: Are...

I’m sure you’ve had moments in your life or business that have caused you to stop, reflect and then make pivotal decisions.  That’s exactly what happened when my husband retired! In this episode I’ll share: How I finally took my own advice How I felt guilty about doing some of the things that were necessary The amazing results of my re-structuring of my business Why I’m absolutely positive this wi...

Have you ever been so darn excited that you feel like bursting?  You know like Christmas morning as a kid?– That’s exactly how I feel as I’m starting SEASON 2 of my podcast!  I explain the 3 fundamental changes I’m making to my podcast (and why) for this season: 1.    Introducing GROW Audit episodes (and what they could mean for your business) 2.    Shorter episodes especially intros 3.    Action...

As busy business owners, we hear every day from ‘gurus’ that we need to be producing content to get noticed!!  So you might be like a lot of other entrepreneurs – you’re producing TikTok reels, Instagram stories, Facebook lives, blog posts and videos – or as I like to say –you’re doing the marketing hustle. However, is your content actually getting you noticed and helping you SELL your program, pr...