This is it Journal

Vibhore Sharma is an investor backing deep tech startups across robotics, climate, semiconductors, AI infrastructure, biotech, and the categories where the technology is hard and the path to adoption is genuinely unclear. He argues that design is not the layer you add at the end, but the bridge between the lab and the market - the thing that makes complex technology legible, usable and credible en...

Breaking down a US-based battery materials company after their Series A raise. After 9 months of design partnership they had 80 inbounds, $10M in grants, and a joint venture partnership. Prachi and Julia walk through the full partnership week by week (from a basic website brief to board presentations, investor updates, Hanwha Q&A documents, and CES collateral) and the business results that fol...

This is the first episode of our podcast where we talk about why we're bringing this back. We've been active on Twitter and LinkedIn sharing behind-the-scenes stuff from This is it Studio, but it's always been fragmented. A long-form podcast feels like the most natural way to actually talk through what's happening - working with deeply technical founders, designing for companies ra...