The Wealthy Coach

Lots of you are asking if you should have a downsell, especially with Black Friday coming. I'm a huge fan and I use one in most of my launches. In this episode I break down what a downsell is, when to offer it, how it works on a sales call versus in a launch, and the downsell ideas that actually work. What we cover What a downsell is: a cheaper way to work with you, offered to someone who sai...

Ghosting sucks, and it stings way more when the person already paid you.  This episode comes from a question an HCA student asked me: she closes most people she talks to, but a few ghosted midway through her program.  Is it her, or her systems? I walk through the three things to check, in order, so you stop guessing. What we cover: Why a ghosted client costs more than a ghosted lead: you lose the...

"Did I miss the deadline?" I get asked this all the time. If you run live promotions with deadlines, you'll get asked it too. Someone misses your cutoff, reaches out, and wants in. Do you take the money anyway, or do you stick to the deadline? I've handled this a few different ways over the years. There was a time I was incredibly strict: miss the deadline, you don't get t...

"Do I need to run a live cohort?" I hear this all the time, and a lot of new HCA students come in thinking the answer is yes. It's not that simple. Live cohort and evergreen are both good options. Which one fits depends on what you want your business to look like. In this episode I define both, then walk through the pros and cons of each from someone who has run both. I ran HCA as a...

One DM almost convinced Kendra to completely change a webinar that was already working. After someone told her they were disappointed that she didn't teach more about HTMA interpretation, Kendra second-guessed her instincts and added even more teaching to her webinar. The result? Her live sales dropped from six to just two. So she went back to what she already knew: a webinar isn't meant...

This one is straight from Day 1 of my free Nail Your Niche challenge, and it is the training I wish someone had handed me in year two of my health coaching business. Here is the short version. You have a niche. It is probably not niched enough to work in 2026. The way we niche has changed in the last two years and most coaches are still running a strategy from 2023, which is why you can do everyth...

Your niche statement is not your sales pitch, and trying to cram everything into it could actually be costing you potential clients. In this episode, Kendra Perry breaks down what your niche statement is really supposed to do, why you don't need to explain your method, philosophy, certifications, or entire approach upfront, and how to make your messaging clear enough that the right person ins...

In 1958, David Ogilvy wrote an ad for Rolls-Royce with the headline: "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock." No spec sheet, no V8 engine talk, just one sensory detail that made people feel the silence. That ad is still outperforming most sales pages written today, and it's the whole lesson of this episode. Kendra breaks down wh...

People aren't just Googling businesses anymore. They're asking ChatGPT who they should hire. And Kendra is seeing firsthand what happens when ChatGPT starts recommending you . In this episode, she shares the strategy she uncovered after several people told her they found her because ChatGPT recommended her as a business coach for health coaches. The answer isn't to pump out more ran...

Kendra didn't really have an agenda for this episode. She just wanted to talk about what she's been working on, what's changing in her business, and the things she's been thinking about lately. She gets into her new weekly/biweekly webinar strategy, why she's moved away from relying on an automated webinar, and what she's learning as she tests a brand-new webinar with...

Nobody teaches most coaches and entrepreneurs what to do once the money actually starts coming in. You learn how to get clients. You learn how to make sales. But then suddenly you're making more money, your taxes are bigger, your expenses are growing, and you're not entirely sure how much you should be saving, spending, or investing. In this episode, Kendra and financial coach Emily Bowi...

Spending thousands on a business coach and getting nothing to show for it sucks. And unfortunately, Kendra says she has this conversation with coaches all the time. In this episode, she breaks down the red flags she wants you to watch for before making your next coaching investment. Because not every business coach knows how to build the kind of business you want, and being good at mindset, strate...

Many coaches think they need to create an entirely new offer before they can charge more, scale, or stand out. Kendra argues the opposite. In this episode, she explains why you probably already have a signature program—you've just never packaged it that way. If you've been coaching clients for a while, chances are you're following the same process, teaching the same concepts, and so...

Every coach dreams of having more freedom in their business, but most are buried in repetitive tasks that quietly steal hours every week. The problem isn't that you need to work harder. It's that your business needs better systems. In this episode, Kendra sits down with automation expert Nicole Harlow to unpack the behind-the-scenes systems that help business owners reclaim their time wi...

Most coaches avoid DMs because they’re afraid of coming across as pushy, desperate, or sleazy. But according to Kendra, that fear is often based on a misunderstanding of what ethical DM marketing actually looks like. In this episode, she breaks down why conversations are still one of the fastest ways to generate clients, especially when you’re in the early stages of building your business. She exp...

If your DMs are full of people asking questions but never buying, or your audience loves your free content but disappears when it's time to make an offer, this episode is for you. Kendra breaks down why "tire kicker" leads aren't actually the problem. More often than not, they're a symptom of the messaging, positioning, and content strategy you're using to attract you...

Most social media platforms have become harder to grow on. Threads is one of the few exceptions. In this episode, Kendra sits down with Threads strategist Taylor Lane to talk about why Threads has become one of the most overlooked opportunities for coaches looking to generate leads and sales organically. Taylor shares how she's helping business owners use simple text-based content, strategic...

Everyone tells coaches they need a bigger audience… but what if that’s not actually the problem? In this episode, Kendra breaks down the lie behind audience growth and why chasing followers, viral posts, and vanity metrics can keep coaches stuck. She explains the difference between having an audience and actually building a business, why your audience size matters more than you think, and the numb...

Being an entrepreneur takes sacrifice. You’re going to live the first few years struggling. You won’t have time for friends, family, or for yourself. That’s how it is because you need time to build your business. But once those few years are over and you leave your 9-5 job, you will feel amazing. You will have the freedom and the money that you’ve always wanted. Join Kendra Perry as she shares why...

Caitlin Townsend went from feeling burnt out and stuck in her career as a chef to building a thriving fertility coaching business that supports her ideal lifestyle. In this episode of The Wealthy Coach Podcast, Kendra sits down with Caitlin for a behind-the-scenes look at her journey from making $12K months to reaching $60K months by building a business in a way that actually felt aligned for her....

Webinars aren't dead. But the way most coaches are using them definitely is. In this episode, Kendra sits down with webinar strategist Aandra Bohlen to unpack what's actually working in 2026 when it comes to webinars, challenges, workshops, and live events. They discuss why traditional teaching-heavy webinars are losing effectiveness, how to create genuine "aha" moments that mo...

Running a business effectively takes well-documented processes. Everyone in the organization needs to know what they’re supposed to do to run seamlessly and optimize productivity. Today, Kendra Perry talks about something critical – your company manual. Tune in to understand its value and discover a tool that will help you save time, increase productivity, and save your mental health.   Resources...

In this episode, Kendra shares a very real behind-the-scenes look at what happened after one of her posts unexpectedly went viral… and why it actually confirmed everything she believes about content marketing right now. From getting flooded with angry comments to realizing the followers weren’t even the right audience, she breaks down why going viral is often wildly overrated for coaches and servi...

If your emails aren’t getting opened, the problem might not be your content. It might be your subject lines. In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that’s quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often...

A lot of coaches hit a point where one-on-one work starts to feel maxed out. The client results are there, the demand is growing, but suddenly the business feels heavy. Too many DMs, too many protocols, too many moving pieces. In this episode, Kendra breaks down what it actually looks like to transition from one-on-one coaching into a scalable group program without sacrificing client experience or...