The Ross Simmonds Show

The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies in regards to investing goals. More In-Depth Brea...

Today, Linktree has over 35 million users, and their website generates nearly 66M visits every single year.  With such staggering numbers, it's clear that Linktree has become an integral part of the digital landscape. --- In today's episode of Create Like the Greats. We are going to break down the six game-changing product-led marketing strategies that catapulted Linktree to success. Dive deep wit...

There are some folks out there who believe that Artificial Intelligence (AI) is just a trend. I don't think so. I think it's here to stay. Now, I understand that that may be a very scary thought and makes you wonder, "where do I begin?" In this episode, I share how AI tools like Jasper, Copy.ai, Midjourney and more are helping me create more great content and improve workflows. If you're enjoying...

In this episode, I share some of the insights that I gained while talking to Dr. Susan Rogers, Prince's staff engineer during his meteoric rise to fame. I also share my perspective on this as an entrepreneur and the lessons we can learn from Prince's life, art, and career. Listen to the full Dr. Susan Rogers Episode Here >>> Apple Podcasts: https://podcasts.apple.com/us/podcast/dr-susan-rogers-a-c...

I am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions that were generated by ChatGPT. I speak about my experience as a speaker and attendee at Brandweek Miami. I talk on thing like: The Future Marketer My Takeaways from Carmelo Anthony's Keynote How I landed a Speaking Gig at Brandweek Miami and more......

On today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a somewhat simple concept. Companies create a lot of great content. And I mean a lot of it.  But then the content falls short of expectations, or the team stops pushing, or in this case distributing that content. And that’s where this simple concept of d...

On this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business. Also...Go Eagles! Know when to hold em nd when to fold em Never bench your studs Remove all personal bias Talk smack (carefully) Identify potential issues before they arise Every week is a new week Take risks — Join hundreds of content creators, marketers...

On this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that.  Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time to articulate them in a way that I hope will help...

We say it all the time on this show. We are help to help you build a life that you consider great. And , what better way to begin initiating that life by having a conversation with executive, performance coach, Dr. Julie Gurner. We talk about being "war-torn veterans" on Twitter, Hi vs. Low leverage action items, having No Plan B, and even her farm. It goes without saying but Dr. Julie (Twitter: @...

On this episode, I have a chat with Chris Boardman, a music industry giant in his own right. We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience. About Chris Boardman: Beginning his career in the film, television and recording industry in 1974, Chris Boardma...

On this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there are still so many platforms and strategies that many people don't think about using to share their content. I dive into distribution and some of the (seemingly) small things you can do to keep your content top of mind. From Reddit, email lists, news...

One thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence. In this episode, I share what impact AI can have on all of us. Not just our careers but our everyday lives. You can find the link to AI Ross here >>> https://twitter.com/foundationincco/status/1683821288819654658?s=46&t=irATAyz5mBSZy-v2YYh31w

Today’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated from internal and external research and how you can use this information as you grow your brand, company, or simply in your own content marketing career. — Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing t...

In this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc. So how did I do this successfully? Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awaren...

The most frequently asked questions that come up when I talk to people about being shy is >>> How do you navigate through networking events? How do you navigate corporate events? How do you attend a conference and stay motivated? How can you ensure that your time is maximized at these events? How can you ensure that you’re not that shy person in the corner that doesn’t want to approach people? --...

The best marketers aren't avoiding Reddit as a marketing channel. Instead, they're taking the steps required in 2023 to better understand how to use Reddit to drive traffic, build community and increase revenue. On this episode, I'll share how I've not only used Reddit to drive results for my business and clients but I've studied what companies like Pact Coffee, Beardbrand, and more have done to w...

I'm excited to share one of the most popular keynotes that I have ever given. In this keynote, I share details about how I spent a lot of my time as a child trying to find Waldo (Wally depending on which part of the world you're in) and how the feeling of satisfaction when I would find Waldo can translate to how to uncover content market fit. The satisfaction of finding content ideas that are wort...

In this episode, I’m going to share seven simple yet important tips that will help you on your pursuit of creating something great. It’s a combination of a handful of different ideas I’ve spoken on in the past all brought together in one episode for you to enjoy. I’m sure that some of these ideas will be messages you’ve heard before and some might be a bit new. Either way, I hope that this Journal...

Join me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer.  Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee Coll...

In this episode, I share my Keynote presentation that I gave about the power of experimentation to the audience at MozCon, one of the leading SEO conferences in the world. I’m sure you know, consciously or subconsciously, just how powerful experimentation is. Experiments have helped us create, cure diseases, invent things like velcro, Pumpkin Spice lattes and more. So, how can you strategically ex...

In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results. This is one of my favorite things to talk about because I live and breathe this. --- I bought my very first stock in 2008.  I bought the GM stock at a time when I thought, I would definitely get a return o...

On this episode of the Create Like the Greats, we discuss how Toast's $12M+ SEO Moat helped them grow during a pandemic. We explore their strategies and tactics that enabled them to capture market share in an economic downturn, plus what other companies can learn from their success story. With these insights into SEO optimization for e-commerce businesses, you'll be able to better understand how s...

In this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe and at conferences from coast to coast. In this particular episode, I’m going to be sharing the audio from a webinar I did with the team at Metadata.io about how SaaS brands can win in commoditized markets.  You know. Here’s the biggest problem I see r...

It was 8:20PM. I was just walking out of my kids room after reading them a story called Hair Love for the second time. I walked down stairs, made a cup of tea and opened my phone. It was an email. An email from someone who worked at LinkedIn. It turned out that someone at LinkedIn had caught some of my content online and was interested in learning more about whether or not I’d be interested in rec...

You've heard the boast. -- "I'm too busy to watch TV." "I'm too busy to stay up to date on the NFL." "I don't have time to watch Netflix." -- It's really a humble brag. And it's often misguided because the energy spent not "wasting" time usually just shifts to something that is ultimately just as wasteful...like engaging in activities, debates, and relationships that are out of our control. If we...