The Ross Simmonds Show

In this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material across various plat...

In this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine relationships and delivering content that truly adds...

In this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and examples, demonstratin...

In this episode of Create Like the Greats, Ross explores how marketers and creators can harness Reddit as a powerful tool for growth and community engagement. Packed with actionable insights, the episode breaks down key strategies for effectively engaging on Reddit, from finding the right communities to hosting AMAs and running ads. Listeners will learn how to share valuable content authentically,...

In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze the competitive e...

In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is packed with insi...

In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption and how those w...

In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurs...

In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at scale. Ross also di...

In this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement.  From leveraging social media to celebrating key milestones and engaging influencers, Ross dives into practical tactics to optimize your content for maximum impact. Ross also explores personalized marketing tools, the power of building human connections...

In this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws parallels between fantasy football strategies and business success. Ross explores how decision-making in the game mirrors the strategies used in the business world. He talks about building your dream team, managing high-performing talent, eliminatin...

In this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the concept of prompt engineering and its significance in leveraging innovative tools like ChatGPT, Claude, and Perplexity. The conversation delves into how prompt engineering is shaping marketing strategies, exploring its growing influence in the field....

In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the shifting role of content marketers, and practical...

In this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of constantly thinking about how to repurpose content within your library and highlights the power of turning words into visuals. Ross also discusses the repurposing process, from conducting an audit to utilizing third-party voices. He explores various...

In this episode of Create Like the Greats, Ross delves into the evolving landscape of video marketing, particularly within the B2B realm. Drawing from his experience with the Cut30 program, he explores how these insights have shaped his approach to crafting impactful video content. Ross discusses the power of targeted audience outreach and the need to shake up traditional video marketing methods. ...

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativity in storytelling. With a mix of innovative AI ins...

Ross dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of content creation and the implications for marketers. Ross also touch upon some controversial aspects related to OpenAI and shed light on the potential long-term effects on various creative industries. Key Takeaways and Insights: 1. OpenAI's Partnership...

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass's innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importance of knowing your audience, consistently offering...

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innova...

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This epis...

In this episode of Create Like the Greats, Ross unpacks the recent Google leak with expert precision. Discover how the leak's revelations can transform your approach to content creation and SEO. From diving deep into the nuances of crafting quality content to enhancing user experience and leveraging Google’s resources, Ross provides a treasure trove of insights. Whether you're a seasoned marketer...

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in...

In this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how businesses can boost their online presence, attract new customers, and foster growth by integrating these strategies. He talked about the fundamentals of marketing, utilizing AI-driven tools, optimizing content for search engines, and tailoring strategie...

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO,  building a knowledge graph, the significance of bran...

In this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy's report, "New Paradigms in B2B Marketing," unpacking crucial ideas resonating with marketers navigating the digital landscape. Gregory highlighted the transformative role of AI, the importance of optimis...