The Narrative

WalkMe created the digital adoption platform category more than a decade ago around a simple premise: technology only works when people actually use it. Now the company is applying that same lens to AI adoption inside enterprises, and what it is finding is not what it expected. In a recent episode of The Narrative, we sat down with Melanie Pasch , Global Senior Director, Brand & Corporate Comm...

Rubrik is a B2B cybersecurity and AI company. Meghan O'Driscoll Fintland leads global PR with a 12-person internal team and 13 agencies operating across EMEA, APJ, and the US. In a recent episode of The Narrative, we sat down with Meghan Fintland , Head of Global PR at Rubrik , to learn how she runs one of the most distributed comms programs in enterprise tech and what she has learned about re...

Cognizant is a global technology services company that invests heavily in research-driven thought leadership, publishing studies on AI, cybersecurity, and the future of work that reach audiences from LinkedIn newsletters to Davos. In a recent episode of The Narrative, we sat down with Marlowe Newman , Director of Thought Leadership Editorial of Cognizant , to learn how B2B technology brands are sh...

Typeface is an enterprise marketing AI platform that helps large companies create, deliver, and optimize on-brand content, and it has been using original research as a core motion to earn attention against much larger competitors. In a recent episode of The Narrative, we sat down with Courtney Brigham , Senior Director, Communications & Brand at Typeface, to learn how a startup comms team used...

Ashley Robinson spent nine years at Amazon helping build narratives around fulfillment, community engagement, and customer obsession before moving into her current role as Director, AI Monetization at Microsoft . Her argument on The Narrative is a simple but uncommon one: narrative is not a marketing asset. It is an operational truth. If it cannot survive contact with your employees, your product...

In this conversation, Christian Pott walks through how AI is reshaping both the threat landscape and the toolkit for crisis response, why the old "ridiculousness scale" for dismissing bad-faith attacks no longer works in a disinformation-saturated internet, and how he decides whether a brand should respond with a founder's face or a written statement. He also shares two crisis stories from his own...

Life360 built its reputation as a family safety and connection app, and when the company moved from the ASX to NASDAQ, the pressure fell on communications to keep one consistent story in front of investors, media, employees, and members at the same time. In this episode of The Narrative, Lynnette Bruno , VP of Communications at Life360, walks through how she inherited and sharpened that narrative,...

Mozilla sits at one of the most unusual intersections in tech — a non-profit building real products, advocating for an open internet, and fighting for users in markets dominated by trillion-dollar competitors. That tension shapes everything about how Christopher Hilton , Director of Global Communications at Mozilla, approaches his work. From corporate and crisis comms to policy and regulatory stra...

MRI Software has spent more than five decades and over 50 acquisitions building the proptech category — which means it now runs close to 200 products and a 400-partner ecosystem under one roof. Keeping that from splintering into a hundred disconnected pitches is a full-time narrative problem, and it's the one Cederick Johnson , Senior Director of Global Brand and Communications at MRI Software...

Bradley Tusk has spent his career building the argument that wins, not just the argument that's true. Before founding Tusk Holdings , which now spans Tusk Strategies , Tusk Ventures , Tusk Venture Partners , and Tusk Philanthropies , he ran political strategy for Uber starting in 2011, and the company's fight against New York City's 2015 driver cap became one of the most studied narrat...

Leslie Krigstein didn't come up through a traditional PR path. She started in a mayor's office, spent years on Capitol Hill, and built her chops as a lobbyist before landing at Transcarent — a health tech company sitting squarely at the intersection of AI, data privacy, and an increasingly aggressive regulatory environment. When Transcarent's head of communications left, the CEO didn&#...

Mitch Goulding has spent his career at the intersection of media and corporate communications — starting as a production assistant at Good Morning America, moving through local television news, and ultimately bringing that editorial instinct into the comms seats at Workrise, Cart.com, and now Attentive . That journey from newsroom to in-house isn't just a career pivot story. It's a case st...

SurveyMonkey is one of the rare tech brands that's survived nearly three decades — a rebrand, a private equity buyout, and the AI era — and come out the other side with a sharper identity than it started with. Behind that survival is Katie Miserany , who has been at the company for eight years and now leads both communications and marketing as CCO and Global Head of Marketing. She's the ra...

The AI moment isn't coming — it's already compressing organizations, collapsing the operational layer of comms teams, and forcing leaders to rethink what a communications professional actually is. David (Dave) Karle spent two decades in tech, including a long tenure at Microsoft and a role as VP of Strategic Communications at PAX 8, before turning his attention full-time to what AI means f...

Wiz broke records on the way up — fastest to $100M ARR, one of the most talked-about companies in cybersecurity — and it did it with a communications team you could count on one hand. Rachel Ratchford , Senior Director of Communications at Wiz, runs that team. In this episode of The Narrative, she gets into what actually drives Wiz's narrative (hint: it's not press releases), why category...

Virta Health is pioneering metabolic disease reversal through individualized nutrition. Founded nearly a decade ago to prove diabetes could be reversed through food rather than medication alone, the company spent years establishing clinical credibility before expanding their narrative. What started as diabetes reversal has evolved into a broader positioning around metabolic disease reversal—a cate...

The home care industry has long been defined by depressing visuals, end-of-life messaging, and brands that all look the same. Kim Atkinson , Chief Brand and Communications Officer at Honor , is changing that. In this episode of The Narrative, Kim reveals how she led a complete rebrand of Honor and Home Instead in under a year—repositioning the category from "crisis care" to empowering ol...

In this episode, Erin Cheng , VP of Communications & Content at Vanta , breaks down why Vanta killed the traditional comms and content playbook, how the team orchestrated multi-channel coverage for their Series D without going exclusive, and why most founders are still approaching media relations like it's 2014. Topics Discussed: The Wall Street Journal moment and what it revealed about B2B co...

Natasha Woods  has operated in the pressure cooker twice—once supporting Gigamon's IPO from the agency side at Weber Shandwick, then running PR at GitLab through its public offering and five subsequent earnings cycles. Now as Senior Director of Communications at The Linux Foundation . Across the industry, she’s noticed a pattern emerge of marketing org consolidation under CROs, potentially limitin...

Sarah Gavin leads communications and marketing at Zendesk following its 2022 private equity acquisition by Hellman & Friedman and Permira. After a decade building Expedia's communications program from scratch - including navigating COVID's near-death moment for travel - Sarah joined Zendesk in 2024 as the company rebuilt its go-to-market motion. Four days after Zendesk's PE deal closed, ChatGP...

Gillian Sheldon has lived multiple careers in communications - from co-founding TMZ and breaking some of entertainment's biggest stories to now leading communications for Napster as it evolves beyond music streaming into AI and immersive experiences. In this episode of The Narrative, Gillian shares the tactical playbook behind building TMZ from scratch, why relationships remain the core of effecti...

Vimeo sits at an inflection point familiar to many B2B companies: balancing a 21-year legacy in the creator space while scaling an enterprise business most customers don't know exists. In this episode of BUILDERS, we sat down with Ronda Morra , VP of Corporate Marketing & Communications at Vimeo , who leads corporate marketing, external communications, internal communications, organic social,...

Lauren Kopulsky leads communications at Iterable , an AI-powered martech platform, but her path there wasn't traditional. From working on the 2016 presidential campaign in Pennsylvania to standing up refugee education agencies in Jordan to navigating energy comms at Chevron, she's built a career that looks more like a "prairie" than a ladder—and that's exactly what makes her approach to tech commu...

In an industry dominated by technical jargon and threat-focused messaging, Armis has carved out a distinct voice in cybersecurity—and that's no accident. Rebecca Cradick , VP of Global Communications at Armis , brings 25 years of B2B tech communications experience to a company navigating one of the most complex storytelling challenges in enterprise software. In this episode of The Narrative, Rebec...

Included Health serves a third of the Fortune 100, delivering personalized, all-in-one healthcare to millions. But breaking through in a crowded healthcare technology market required more than great services—it demanded a narrative sharp enough to cut through noise and flexible enough to scale across every channel. In this episode of The Narrative, Holly Spring , VP Corporate Marketing & Commu...