The Narrative

Leslie Krigstein didn't come up through a traditional PR path. She started in a mayor's office, spent years on Capitol Hill, and built her chops as a lobbyist before landing at Transcarent — a health tech company sitting squarely at the intersection of AI, data privacy, and an increasingly aggressive regulatory environment. When Transcarent's head of communications left, the CEO didn&#...

Mitch Goulding has spent his career at the intersection of media and corporate communications — starting as a production assistant at Good Morning America, moving through local television news, and ultimately bringing that editorial instinct into the comms seats at Workrise, Cart.com, and now Attentive . That journey from newsroom to in-house isn't just a career pivot story. It's a case st...

SurveyMonkey is one of the rare tech brands that's survived nearly three decades — a rebrand, a private equity buyout, and the AI era — and come out the other side with a sharper identity than it started with. Behind that survival is Katie Miserany , who has been at the company for eight years and now leads both communications and marketing as CCO and Global Head of Marketing. She's the ra...

The AI moment isn't coming — it's already compressing organizations, collapsing the operational layer of comms teams, and forcing leaders to rethink what a communications professional actually is. David (Dave) Karle spent two decades in tech, including a long tenure at Microsoft and a role as VP of Strategic Communications at PAX 8, before turning his attention full-time to what AI means f...

Wiz broke records on the way up — fastest to $100M ARR, one of the most talked-about companies in cybersecurity — and it did it with a communications team you could count on one hand. Rachel Ratchford , Senior Director of Communications at Wiz, runs that team. In this episode of The Narrative, she gets into what actually drives Wiz's narrative (hint: it's not press releases), why category...

Virta Health is pioneering metabolic disease reversal through individualized nutrition. Founded nearly a decade ago to prove diabetes could be reversed through food rather than medication alone, the company spent years establishing clinical credibility before expanding their narrative. What started as diabetes reversal has evolved into a broader positioning around metabolic disease reversal—a cate...

The home care industry has long been defined by depressing visuals, end-of-life messaging, and brands that all look the same. Kim Atkinson , Chief Brand and Communications Officer at Honor , is changing that. In this episode of The Narrative, Kim reveals how she led a complete rebrand of Honor and Home Instead in under a year—repositioning the category from "crisis care" to empowering ol...

In this episode, Erin Cheng , VP of Communications & Content at Vanta , breaks down why Vanta killed the traditional comms and content playbook, how the team orchestrated multi-channel coverage for their Series D without going exclusive, and why most founders are still approaching media relations like it's 2014. Topics Discussed: The Wall Street Journal moment and what it revealed about B2B co...

Natasha Woods  has operated in the pressure cooker twice—once supporting Gigamon's IPO from the agency side at Weber Shandwick, then running PR at GitLab through its public offering and five subsequent earnings cycles. Now as Senior Director of Communications at The Linux Foundation . Across the industry, she’s noticed a pattern emerge of marketing org consolidation under CROs, potentially limitin...

Sarah Gavin leads communications and marketing at Zendesk following its 2022 private equity acquisition by Hellman & Friedman and Permira. After a decade building Expedia's communications program from scratch - including navigating COVID's near-death moment for travel - Sarah joined Zendesk in 2024 as the company rebuilt its go-to-market motion. Four days after Zendesk's PE deal closed, ChatGP...

Gillian Sheldon has lived multiple careers in communications - from co-founding TMZ and breaking some of entertainment's biggest stories to now leading communications for Napster as it evolves beyond music streaming into AI and immersive experiences. In this episode of The Narrative, Gillian shares the tactical playbook behind building TMZ from scratch, why relationships remain the core of effecti...

Vimeo sits at an inflection point familiar to many B2B companies: balancing a 21-year legacy in the creator space while scaling an enterprise business most customers don't know exists. In this episode of BUILDERS, we sat down with Ronda Morra , VP of Corporate Marketing & Communications at Vimeo , who leads corporate marketing, external communications, internal communications, organic social,...

Lauren Kopulsky leads communications at Iterable , an AI-powered martech platform, but her path there wasn't traditional. From working on the 2016 presidential campaign in Pennsylvania to standing up refugee education agencies in Jordan to navigating energy comms at Chevron, she's built a career that looks more like a "prairie" than a ladder—and that's exactly what makes her approach to tech commu...

In an industry dominated by technical jargon and threat-focused messaging, Armis has carved out a distinct voice in cybersecurity—and that's no accident. Rebecca Cradick , VP of Global Communications at Armis , brings 25 years of B2B tech communications experience to a company navigating one of the most complex storytelling challenges in enterprise software. In this episode of The Narrative, Rebec...

Included Health serves a third of the Fortune 100, delivering personalized, all-in-one healthcare to millions. But breaking through in a crowded healthcare technology market required more than great services—it demanded a narrative sharp enough to cut through noise and flexible enough to scale across every channel. In this episode of The Narrative, Holly Spring , VP Corporate Marketing & Commu...

Colleen Rubart leads communications for Group14 Technologies , a battery materials company that's working to solve some of the hardest storytelling challenges in tech: explaining complex technology to skeptical journalists in an increasingly fragmented media landscape. After decades in comms—from the early days of fax machines and phone pitches to today's newsletter economy—Colleen has mastered th...

Kelly Mayes has spent two decades navigating the evolution of tech communications—from coaching Evan Spiegel through Snapchat's early "sexting app" crisis to building sophisticated B2B narratives at fraud prevention platform Alloy . Her journey through PR agencies, Lightspeed Venture Partners, and eight years of consulting has given her a front-row seat to how the comms landscape has fundamentally...

Odette Maher has spent two decades building communications functions that go far beyond traditional PR. As Head of Communications and Corporate Affairs at Symphony , a 500-person global fintech company, she's evolved from managing press releases to owning sustainability strategy, regulatory affairs, and corporate narrative—all while maintaining direct relationships with journalists across three co...

Amanda Todd didn't follow the typical comms career path. After an unconventional start that included pitching cultural concepts to skeptical German executives, she's built a reputation as the person companies call when they need to figure out "how the hell to say this." Now Head of Strategic Comms at Temporal , Amanda shares how she moved from internal communications to running full-stack comms—an...

Zocdoc has weathered multiple existential crises, a complete business model overhaul, and a global pandemic—all while maintaining its position as a leading healthcare marketplace. In this episode of The Narrative , Jessica Aptman , Chief Communications Officer at Zocdoc , reveals how strategic communications became the backbone of the company's survival and eventual profitability. With 13 years at...