The Narrative

Colleen Rubart leads communications for Group14 Technologies , a battery materials company that's working to solve some of the hardest storytelling challenges in tech: explaining complex technology to skeptical journalists in an increasingly fragmented media landscape. After decades in comms—from the early days of fax machines and phone pitches to today's newsletter economy—Colleen has mastered th...

Kelly Mayes has spent two decades navigating the evolution of tech communications—from coaching Evan Spiegel through Snapchat's early "sexting app" crisis to building sophisticated B2B narratives at fraud prevention platform Alloy . Her journey through PR agencies, Lightspeed Venture Partners, and eight years of consulting has given her a front-row seat to how the comms landscape has fundamentally...

Odette Maher has spent two decades building communications functions that go far beyond traditional PR. As Head of Communications and Corporate Affairs at Symphony , a 500-person global fintech company, she's evolved from managing press releases to owning sustainability strategy, regulatory affairs, and corporate narrative—all while maintaining direct relationships with journalists across three co...

Amanda Todd didn't follow the typical comms career path. After an unconventional start that included pitching cultural concepts to skeptical German executives, she's built a reputation as the person companies call when they need to figure out "how the hell to say this." Now Head of Strategic Comms at Temporal , Amanda shares how she moved from internal communications to running full-stack comms—an...

Zocdoc has weathered multiple existential crises, a complete business model overhaul, and a global pandemic—all while maintaining its position as a leading healthcare marketplace. In this episode of The Narrative , Jessica Aptman , Chief Communications Officer at Zocdoc , reveals how strategic communications became the backbone of the company's survival and eventual profitability. With 13 years at...