The Mujerón Podcast

I came home from Costa Rica feeling more like myself—and with a few reminders I needed just as much as the women who joined us. In this episode, I’m taking you inside our first Rich Mami Retreat with Jannese Torres and Catalina Del Carmen and sharing what shifted for me around self-doubt, taking action, and the power of community. Whether you’re sitting on an idea or already growing your business,...

If you've been tuning into the podcast every week, I have to tell you: this conversation was actually recorded before the last episode. So, you might notice some contradictions or feel like the timeline is a little off. But I felt it in my heart to share this episode anyway because it was such a powerful reflection, especially for those of us who feel like we don't have enough time to work on buil...

I just had one of the biggest weeks of my life since having my second baby and it was life-changing. If you've been tuning into the podcast lately you have heard me talk A LOT about  capacity. I've unpacked why I am cutting back on the offers I sell, the amount of content I create, the annual conference, and so much more because I truly felt like doing big things was just not for me duri...

How many opportunities have we talked ourselves out of because we didn't feel good enough in our bodies? Maybe you don't want to be on camera until you lose the weight. Maybe you don't want to go on the trip until you feel more comfortable in your clothes. Maybe you've told yourself you'll feel confident, successful, desirable, or worthy once you reach a certain goal. But what if you stopped waiti...

How many times have you seen someone surrounded by an incredible circle of womne and you thought, "why don't I have a circle like that?" I have definitely felt this way before. Even as someone who build an entire community of like minded amigas, I have found myself lacking intimate relationships with a close circle. But here is what changed: I began to cultivate these relationships myself without...

What if I told you the clarity you are seeking is within in you? You don't need another fancy way to get the clarity you need to make your next move, you just need dig deep. I've been sharing a lot about this Next Chapter that I am currently in after making the decision to quit my family business to go all-in on Mujerón Movement because it has NOT been easy amiga. The guilt, the overthinking the d...

I know the feeling all too well amiga. You set a big goal you lock-in for a week maybe one month tops and then you find yourself tired, overwhelmed and burn out because you went all-in without a realistic plan. But what is a realistic plan?   You’ve heard it before, our goals shouldn’t feel realistic, but I would argue that this exact mentality is sometimes killing our momentum and leaving us...

Recently I've really questioned why I struggle to show up consistently on social media... Posting is essential for me in order to grow my audience, promote my offers, podcast, and grow this community. So when I feel confused and struggle to show up it is honestly paralyzing. I start to question my self, "Am I even cut out for this?" "How do I even come back to posting again" and so many unsup...

I would be lying if I said it has been an easy transition back into my business after having my second baby. I've made so many big decisions since she came into my world, and I have to give myself credit for that. Even then, I've struggled with slowing down, with feeling confused and uncertain about what my Next Chapter will be. And somehow, in between all the confusion, I am more certain than eve...

In this episode I shared how collaborations can fast-track your growth, amplify your message, and create meaningful impact. Learn actionable strategies to attract your dream partners and make collaborations work for your unique goals.   What I talked about: -The significance of intentional collaborations and how they accelerate business and platform growth -My most recent dream collaboration...

In this episode, we dive into the unique challenges faced by eldest daughters in immigrant families, exploring themes of responsibility, perfectionism, boundaries, and self-care. Yurizi shares her personal journey and practical insights on how eldest daughters can reclaim their identities and prioritize their well-being.   We touch on: 00:00 - The cultural and familial conditioning of eldest...

What would your life look like if you locked in for the next six months? In this episode, I'm getting real about what it means to truly lock in, not by working endless hours, but by being intentional about your energy, your priorities, and the life you actually want to build. After returning from the Fundadoras Circle Dinner in Phoenix and navigating new motherhood, I share the honest, vulnerable...

Amiga, if you’re feeling the heaviness right now, I feel you. This is my first episode back from maternity leave, and I could not come back without acknowledging what we are collectively experiencing. With everything happening around ICE and the way our immigrant communities are being targeted, this moment feels deeply personal, especially for those of us who are first-gen and daughters of immigra...

In today’s episode, I’m pulling back the curtain to share a major life update I shockingly haven’t talked about on the podcast yet — I’m expecting baby #2! Yes, I'm going to be a mama of two, and it's a girl! 💕 This transition has brought unexpected challenges, emotional mindset shifts, and a new level of intentionality to how I show up in business, motherhood, and life. If you’re also juggling m...

In this powerful episode, Sonia sits down with Cindy Dita—a dynamic mama, nonprofit leader, tech professional, and passionate advocate for the Latinx community in Chicago. From a cancer diagnosis at 22 to leading in both corporate and community spaces, Cindy shares how she's rewriting the narrative for what Latina leadership can look like. Together, they discuss systems for running your home like...

In this heartfelt and unfiltered episode, we dive deep into the emotional layers of friendship, collaboration, and motherhood as ambitious women building purpose-driven lives.   Our guests Priscilla Perez & Patty Tapia open up about: -The complexities of adult friendships in the entrepreneurial space - How to set boundaries while still being a supportive amiga -Navigating connections...

In this episode I break down the steps you can take to start monetizing your personal brand. I talk about: -The ways you can monetize it -How to embrace your new Identity. -Two key steps that will help you get out there -And the secret sauce that will help you in the long run.   When: April 3rd at 5:30pm Where: Via Zoom THIS IS FOR YOU IF... * You’re killing it in your career but you know you...

In this episode I share the 3 things that have always helped me accomplish my goals. Wether I am launching a new project, planning an event or wanting to incorporate an active lifestyle this three-step formula ALWAYS helps me get on track and finish a goal. Let me know in the comments if this helps you too.   P.S. I am hosting a free webinar next month to help you build or grow your Personal...

On this Valentine's Special Episode I invited my husband Evan to come chat with me all about how we have navigated marriage while going after our big goals.   We answered some of your questions and talk about: -How we juggle the day to day as a team -How we support each other through overwhelm -What things help us connect -And of course, like any other couple we call each other out!   Do...

Have you ever procrastinated on something for so long it literally wakes you up from your sleep in the middle of the night? Yeah, me too! In this episode I share about how I overcame the fear of something I was procrastinating on for almost TWO months! I know how it goes amiga. Reaching the next level in your life and business can be SCARY and no matter what part of the journey you're in fear will...

Happy New Year Amigas!  In this episode I give you a life update and how I am setting intentions for the New Year. With so many new transitions in my life the old way of setting goals is just not going to cut it for me so I share two questions that brought some perspective on what I want to focus on this year. I know many of us are transitioning into new roles at work, starting new businesses...

Here's an actionable way to practice gratitude that is scientifically proven to increase your happiness! This tool is one that changed my life and if you put it into practice I guarantee it will change yours too.   Here are some journal prompts you can use to help you reflect during this time of the year: 1. Reflect on a challenge that you went through this year and the growth you e...

Amiga, tune-in to this episode for my latest free training on How Build a Purpose- Driven Brand and Create Your Dream Life. Building a purpose drive-brand has allowed me to attract some incredible opportunities and meet some of the most incredible amigas. It has allowed me to have the freedom to do what I love while I take care and raise my son. It has allowed me to find my purpose and impact...

Maria Lopez-Twena has spent 30+ years in advertising and has launched a book series for Hispanic children of immigrants called: MariVi the Master Navigator series. B.A. in Psych, M.A. in Mass Communications and a Ph. D. in the bicultural life experience. In this Episode we talk about: -Her book North Star is for Hispanic bicultural kids and their parents. -Goal: Bridge to close the gap between gen...