The Medical Marketing Executive

On this episode of the podcast, Kurt interviews Dan Sullivan, Director of Marketing at Lutronic, about the company's use of laser and RF energy-based devices to improve skin health. They discuss the importance of educating physicians and patients about the technology behind these devices, as well as the changing demographics of the aesthetic device industry.

Kurt interviews Eric Stevenson, VP of Platform Marketing at Merit Medical Systems. Eric shares his journey from clinical medicine to device marketing and discusses his role in upstream marketing and product development for five different business units at Merit. He also talks about the challenges of supply chain issues and the need to understand lead times and manage inventory levels.

On this episode of the podcast, Kurt interviews Emma Villalpando, the Latin America Marketing and Communications Head at Bio-Rad Laboratories, about the challenges of branding in the healthcare industry and the importance of connecting with customers on an emotional level. Emma shares her passion for helping people and the exciting opportunities of working with a specialized team in diagnostics an...

Kurt sits down with Lindsey Viscomi, Vice President of Brand Strategy and Marketing at Healthgrades, the leading online marketplace that connects doctors and patients. Lindsey tells Kurt about her roles in brand strategy and B2B marketing. Working in the Healthgrades family for over a decade, Lindsey describes the company's devotion to American healthcare consumers and collaboration with health sy...

Kurt sits with Allyson Jacobsen, VP of Marketing at TeraRecon. As a corporate and demand generation expert with years of experience, Allyson tells Kurt about the importance of educating ourselves and others in AI to truly grasp all it can do for Marketing, Pharma, and Healthcare. She also highlights healthcare as the most rewarding industry to work in and the role of digital transformation.

Kurt interviews Jennifer Estep, Senior Director of Global Marketing & Commercial Strategy at medical equipment manufacturer Enable Injections. Jennifer talks about putting the focus on patients every step of the way, and Enable's latest product launches and company growth.

Kurt sits down with Dorian Harriston, Director of Academic and Community Marketing at Cedars-Sinai. Dorian discusses marketing with an emphasis on diversity, inclusion and health equity. She also provides insights about the importance of learning and listening in order to empower team members and become a natural leader.

Kurt chats with Bryant Powell, Associate Director of Worldwide Commercialization Operations at global biopharmaceutical company Bristol Myers Squibb. The two discuss BMS's role in innovative medicine, and the importance of fostering a positive experience for new customers and partners.

Kurt chats with Ryan Myers, co-founder of CranioSense, a clinical stage company focused on brain health. Ryan discusses the ins and outs of strategic messaging, reaching investors, and raising funding in the medical technology sphere.

Kurt interviews Allison Breaux, Marketing Director at Envision Healthcare. Allison provides insights around marketing and design strategy and evolution, and discusses her current team reorganization efforts at Envision.

Kurt interviews Todd McMurtrey, Director of Marketing Technology at Healthgrades. The two discuss choice and access in healthcare, and the role technology plays in health data management.

Kurt interviews Matt O'Rourke, Director of Marketing Strategy at Walgreens. The two discuss breaking through the noise and delivering customer-centric marketing that's focused on personal health.

Kurt interviews Melissa Fors Shackelford, Vice President of Marketing at Hazelden Betty Ford Foundation, the nation's largest non-profit substance abuse center. Melissa tells Kurt about doing more with less when you're marketing on a budget, leveraging analytics in your marketing strategy, and the important mission of Hazelden Betty Ford.

Kurt interviews Elizabeth Smith, Senior Director of Product Marketing at HydraFacial. Elizabeth discusses the importance of understanding the competitor landscape in your industry, personalizing products based upon data and feedback, and how HydraFacial equips estheticians with innovative tools.

Kurt sits down with Tony Wise, Associate Vice President of PR and Marketing Communications at YMCA of Greater Indianapolis. The two discuss the importance of accessible health and wellness programs, and how storytelling and human-centric messaging play into Tony's communication strategies.

Kurt interviews Linda Torkelson, Senior Director of Marketing and Communications at Copa Health, a private non-profit corporation dedicated to mental and behavioral healthcare. Linda and Kurt chat about tapping into emotions through marketing, the pandemic's effects on mental health worldwide, and Copa's recent rebranding efforts.

Kurt interviews Sean Kennedy, Senior Director of Marketing at Ultradent Products, a leading developer of high-tech dental materials, devices, and instruments worldwide. Sean and Kurt discuss centering brand messaging around value and quality, and the unique complexities of marketing within the medical industry.

Kurt interviews Tom Livingston, Director of Field Marketing and Learning and Development at Hologic, a medical technology company focused on women's health. Tom discusses the importance of concise, patient-centric messaging, and tells Kurt about Hologic's new hire and leadership training programs.

Kurt interviews Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services at healthcare company Kaiser Permanente. Franklin discusses the productive and supportive work culture he has fostered within his marketing team, and the challenges of marketing attribution.

Kurt interviews Kelly Fitzgerald, Head of Global Digital Experience and Customer Service at CONMED Corporation. Kelly and Kurt discuss empowering healthcare providers while leveraging the latest digital innovations, and the importance of authentic and diverse team-building efforts in fostering productive work environments.

Kurt interviews Bretagne Pullens, communications and pharmacy expert and former Director of Marketing at SCA Pharma. Bretagne discusses what it's like to bring a product to life with the help of a passionate team, and the importance of networking and mentorship in building a meaningful career.

Kurt interviews Zack Barlow, Director of Marketing Operations and Product Marketing at PharMerica. In his role, Zack oversees branding and content teams, and supports the sales team in their lead generation efforts. Zack and Kurt discuss innovating solutions for complex problems, root cause analysis, and how personalized communication is key.

Kurt interviews Dan Tramontozzi, Senior Director of Growth Marketing at Drive Medical. Dan talks about using customer voices to tell and sell the story of a product. He also discusses the challenges of driving acquisitions on new digital platforms.

Kurt interviews Keith Whitworth, Director of Marketing at University of Arkansas for Medical Sciences. Keith tells Kurt about the three areas of focus at UAMS – education, research, and clinical – and discusses his team's latest video production efforts. He also provides insight about learning from others on the job.

Kurt interviews Fernando Shupe, Senior Product Marketing Manager at Collective Health. Collective Health offers integrated solutions that allow employers to administer benefits plans, manage costs, and take care of their staff. Fernando and Kurt discuss brand messaging, understanding audiences, and the concept of connectivity.