The Medical Marketing Executive

On this episode of The Medical Marketing Executive, Abby interviews Colin Jeffries, VP of Marketing and Communications at BrightView Health. Colin shares his journey from wanting to pursue a creative field to finding his passion in healthcare marketing. He explains the rewarding nature of healthcare marketing in the addiction treatment space and the importance of a multichannel digital marketing a...

On this episode of Medical Marketing Executive, Abby interviews Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Theresa shares her passion for helping patients and emphasizes the importance of empathy and storytelling in healthcare marketing. They discuss the challenges of marketing healthcare to a misdiagnosed and often silent patient population, and the role of education i...

On this episode of Medical Marketing Executive, Tiffany Cooey, Senior VP of Sales and Marketing at The Blake by QSL Management, shares her journey of bridging the gap between sales and marketing teams. She emphasizes the importance of building strong relationships with the audience and how her team managed to connect with potential residents and their families through partnerships with local skill...

On this episode of Medical Marketing Executive, Aubrey Ibele, Director of Marketing at Ronin, shares her unique journey from scientist to marketer and discusses the importance of building relationships and trust with clinicians. She also highlights Ronan's platform, which uses AI to personalize treatment plans and optimize patient visits.

On this episode of Medical Marketing Executive, Brian Ziel, Marketing Director at Mountain View Hospital, shares his insights on incorporating a human touch into marketing strategies. Learn how to create memorable experiences that resonate with people's emotions and values. Discover the power of grassroots initiatives and peer-to-peer recommendations in building a strong brand reputation.

On this episode of Medical Marketing Executive, Bryan Reynolds, VP of Marketing and Public Relations at Episcopal Retirement Services, shares his career path and how his organization engages with their target audience in senior care. He also discusses their podcast initiative during the pandemic, which allowed them to connect with their residents and tell their stories. Join Abby and Brian as they...

On this episode of Medical Marketing Executive, Michelle Segovia, VP of Marketing at Symetria Recovery, shares her expertise on marketing addiction treatment. She discusses the challenges of navigating regulations and understanding patient motivations. Michelle emphasizes the importance of language and sensitivity in healthcare marketing to avoid perpetuating stigma and connect with patients on th...

On this episode of Medical Marketing Executive, Nicole Dahl shares her inspiring journey from young publisher to Vice President of Marketing at CARE Counseling. She discusses the challenges faced by the mental healthcare industry and the importance of building a community to support the community. Dahl also emphasizes the power of marketing in bringing awareness to mental healthcare.

On this episode of Medical Marketing Executive, Abby interviews Ben Trombold, VP for Sales and Marketing at Velentium. Trombold shares his interesting career path and how Velentium builds trust with their audience by providing guidance and engineering services to startups and Fortune 500 companies.

On this episode of Medical Marketing Executive, Nicole Hess, Senior Vice President of Marketing at Atlas Health, shares her career journey and the challenges of marketing healthcare. She discusses how Atlas Health's tech solution helps patients afford necessary care and can save lives. Hess emphasizes the importance of health equity initiatives and the need for education and awareness in the healt...

On this episode of Medical Marketing Executive, Jason Cowdrey, VP of Marketing and Creative at PeopleOne Health, shares his extensive career path in marketing and branding, and how their direct primary care model reduces overall healthcare spend. He emphasizes the importance of simplifying healthcare and establishing trust with clients and patients, and how PeopleOne Health uses testimonials to ga...

Join us on this episode as we explore the challenges of reaching families in the senior living industry. Perry Slater, Director of Sales Marketing at Sodalis Senior Living, shares his insights on the importance of providing families with accurate information and involving seniors in the decision-making process. He also discusses the role of marketing in building trust and creating a positive envir...

On this episode of Medical Marketing Executive, Brenda Spivack, VP of Brand Marketing at AppliedVR, shares her unconventional career path and discusses the development of their innovative product, RelieVRx, which disrupts the signal of the brain and body to change the neuro pathways of the brain, helping people with chronic lower back pain. She also talks about their strategic approach to building...

On this episode of Medical Marketing Executive, Victoria McMullen, VP of Global Marketing at Certara, shares her insights on the pharmaceutical industry. McMullen discusses the challenges of maintaining brand identity while expanding the company's offerings, and the importance of recognition for marketing campaigns and events. She also advises those looking to enter the industry to focus on networ...

On this episode of Medical Marketing Executive, Kurt interviews Jessica McCarthy, Chief Marketing Officer at Care New England. They discuss the importance of preventative medicine and the challenges of medical marketing during the COVID-19 pandemic. Jessica shares her biggest win, which is building successful marketing teams.

On this episode of Medical Marketing Executive, Kurt interviews Amanda Todorovich, Executive Director of Content Marketing at Cleveland Clinic. Todorovich shares her journey of growing her team from three to over 80 people responsible for all patient-facing digital content. They discuss Cleveland Clinic's global health system and their mission of creating content that is useful and relevant to peo...

On this episode of Medical Marketing Executive, Lucas McCanna, Head of Digital Marketing at Bluesight, shares his experimental marketing methods, including building a virtual hospital and hiring celebrities. He also discusses the challenges of marketing in the healthcare industry, including doing more with less resources.

On this episode of Medical Marketing Executive, Dorra Draoui, Director of Global Marketing at Endologix, shares her experience in marketing and engineering and how it has helped her in her current role. She also discusses the impact of COVID-19 on planning and the importance of flexibility in strategies.

On this episode of Medical Marketing Executive, Kurt interviews Al Larsen, VP of Marketing and Communications at Community Health Network. They discuss the importance of targeting women as the main decision-makers in healthcare and creating better access and convenience for patients. Al shares his proudest accomplishment of navigating his team through the pandemic and transitioning to remote work.

In this episode of Medical Marketing Executive, Sandy Prietto, Senior Director and Head of Marketing at Endologix, discusses her role in managing the corporate brand and launching a new therapy later this year. She explains the importance of simplifying complex concepts and making them understandable for vascular surgeons, Endologix's target audience. Sandy also shares her early career experience...

On this episode of Medical Marketing Executive, Kurt interviews Yoni Solomon, Vice President of Product Marketing at Gympass. Yoni explains the interdisciplinary function of product marketing and how it helps bridge the gap between product development, marketing, and sales teams. He also discusses the benefits of Gympass, the world's largest corporate wellbeing platform, and its target audiences.

On this episode of Medical Marketing Executive, Kurt interviews Blair Primis, Vice President of Marketing, Communications, Creative, and Events at SCA Health. Blair discusses the challenges of increasing consumerism in healthcare and empowering patients to ask better questions. He also talks about the benefits of marketing healthcare as a product and shares his approach to maximizing team performa...

On this episode of Medical Marketing Executive, Kurt interviews Rosanna Oh, Associate Director of Portfolio Marketing at IQVIA. Rosanna shares her journey from being an editor to a marketer in the healthcare space, and discusses her passion for persona-driven marketing. She also talks about the challenges of marketing to sales ops teams and compliance officers, and the importance of building relat...

Join Kurt and Gene Warren, Director of Marketing at Conway Medical Center, as they explore the world of healthcare marketing and the importance of collaboration between clinical and marketing teams. They discuss the value of breaking down walls and silos, and the role of communication and customer service in achieving organizational goals. Warren also emphasizes the importance of being flexible an...

On this episode of Medical Marketing Executive, Riham El-Lakany, the SVP, Chief Marketing and Communications Officer at BJC HealthCare, shares her journey from financial services to healthcare. She emphasizes the importance of finding one's passion and staying adaptable in building a successful career. El-Lakany also discusses BJC HealthCare's promise of extraordinary care and their biggest opport...