The Event Pro Show

Before we jump into the next installment of Designing a Better General Session , it's worth remembering that a polished stage doesn't always require a bigger budget. In this episode, Seth Macchi focuses on the production choices that can dramatically improve the look and feel of a general session, showing how thoughtful design, strategic equipment selections, and attention to detail can create a m...

What makes a destination, brand, or event truly connect with people? In this episode, Seth Macchi sits down with Najauna White, Vice President at Miles Partnership, to discuss the power of storytelling in hospitality and tourism, the importance of authentic connections, and the leadership principles that help organizations create meaningful experiences. Drawing from more than 15 years in the indus...

What separates an average general session from one that truly delivers for attendees? In this first installment of Designing a Better General Session, Seth Macchi shares five AV decisions that can have a major impact on the success of a corporate event. Drawing on real-world production experience, he explains how thoughtful planning and the right questions can help planners avoid costly surprises...

What does it take for a city to become a destination that planners want to return to again and again? In this episode, Seth Macchi sits down with Ned Blair, CDME, Sales Director at Visit Charlotte, to discuss the partnerships, planning, and local expertise that help create successful meetings and events. With more than two decades of experience in hospitality and destination sales, Ned shares his...

In the final installment of The AV Playbook for Corporate Event Planners, Seth Macchi pulls back the curtain on everything that happens between signing an AV contract and arriving on site for your event. While planners often see the finished product, there is a significant amount of preparation taking place behind the scenes to ensure every detail is ready when show day arrives. Seth explains how...

In this episode of The Event Pro Show, Seth Macchi sits down with Michael Farrell , Director of Development at  Van Wagner , to unpack one of the most misunderstood areas of live events and corporate meetings: music licensing . Michael shares how licensing impacts everything from walk-in music and playlists to live performances and streamed content, while explaining the legal and financial risks m...

In this installment of The AV Playbook on The Event Pro Show, Seth Macchi breaks down one of the most misunderstood parts of corporate meetings and conferences: what actually drives AV costs. Drawing from real production experience, Seth explains how timelines, labor, equipment availability, venue logistics, and last-minute changes can dramatically impact a show budget. He also shares why early co...

In this episode of The Event Pro Show, Seth Macchi sits down with Angela Alea, President and Chief Revenue Officer of Lasso, to talk about the evolving operational side of live event production and the growing role technology plays in supporting production teams. Angela shares her background in workforce management and explains how Lasso was created to help event companies better manage staffing,...

In this installment of The AV Playbook series on The Event Pro Show, Seth Macchi breaks down how corporate event planners can better understand and evaluate AV proposals before signing a contract. He explains why proposals can vary so widely between companies, what details planners should pay close attention to, and how clearer communication early in the process can prevent confusion later.  Throu...

In this episode of The Event Pro Show, Seth Macchi sits down with Iain Morrison, CEO and co-founder of Imagination Collaborative. With more than 35 years of experience across concerts, festivals, touring shows, and public events on four continents, Iain brings a thoughtful perspective shaped by a career that started backstage in his school years and evolved through pivotal moments like the collaps...

Back on The Event Pro Show, Seth Macchi, CEO of LEMG, continues the AV Playbook series with a focus on building stronger AV RFPs for corporate event planners. He breaks down the challenges of comparing proposals, shares practical tips for creating clear and effective RFPs, and explains what AV partners need to deliver accurate, apples-to-apples quotes. You'll come away with a more efficient proces...

The Event Pro Show returns this week with host  Seth Macchi , CEO of LEMG, and Sam McDonald , founder of echo, a company focused on unlocking the full value of event content. With more than 15 years in event and video production, Sam shares a thoughtful approach to transforming overlooked footage into purposeful videos, blogs, podcasts, and social content that extend the life of an event. This con...

Welcome to The Event Pro Show, a practical resource for event planning expertise. In this episode, host Seth Macchi, CEO of LEMG, introduces a five-part series, "The AV Playbook for Corporate Event Planners." He explains why early communication with your AV team matters and how timelines influence creativity, talent, equipment, and logistics. You'll also hear clear direction on building your AV te...

Welcome to the Season 2 premiere of The Event Pro Show!  Seth Macchi, CEO of LEMG, is back with Cameron Magee, founder and operator of avad3 Event Production, one of the top event production AV companies in the country. From his early days working in a church sound booth in Arkansas to building a national company serving clients like Walmart and the White House, Cameron brings a teacher's heart an...

I n this episode, Seth Macchi sits down with Kirk Hendrickson to explore how accessible, multilingual events are changing the way audiences connect. Kirk Hendrickson, COO and co-founder of Wordly, explains how real-time, AI-powered translation and captioning are helping remove communication barriers across live and virtual experiences. Kirk shares his path as a hands-on entrepreneur focused on sol...

Welcome to The Event Pro Show! In this episode, Seth Macchi looks back on a standout first season filled with practical conversations and real-world perspectives from across the events industry. From planners and speakers to AV leaders, educators, and experiential marketers, Season One delivered thoughtful guidance from every angle of live events. Seth also offers a preview of what's ahead, includ...

On this episode of The Event Pro Show, host Seth Macchi talks with Aundrea Hopkins, a marketing and events professional known for her work in social media, public relations, and community engagement. Aundrea reflects on her early exposure to events and how those moments shaped her path into hospitality and the rental industry now working for Party Reflections. The conversation follows her approach...

On this episode of The Event Pro Show, Seth Macchi, CEO of LEMG, addresses one of the biggest time pressures planners face: sending out an AV RFP quickly without losing clarity or quality. If time is tight and you need vendors to respond with accurate proposals, this episode shows you how to stay efficient and still get strong results. Seth explains the core details that belong in an AV RFP for st...

Welcome to this episode of The Event Pro Show, where we explore the behind-the-scenes world of corporate event production. Today, host Seth Macchi sits down with Brian McGuigan, a production manager, technician, and social media creator with a fascinating journey that began in finance and accounting before leading him into the fast-paced world of event tech. Brian shares how his passion for photog...

Welcome to this episode of The Event Pro Show! Today, Seth Macchi tackles one of the most common and misunderstood questions in corporate events: Do you need a music license for a private company gathering? As the CEO of an event production company, he offers a clear explanation of the difference between music used in a personal setting and music played for an audience at work. He also addresses m...

On this episode of The Event Pro Show, host Seth Macchi and guest Mark Mallchok take listeners behind the scenes of corporate event production, tracing Mark's path from childhood performances in Hawaii to founding Brella Productions and leading large-scale projects for major brands. Mark reflects on his creative journey and explains how storytelling and collaboration shape powerful event experienc...

Creating memorable corporate events takes more than logistics; it requires supporting the people on stage. In this episode of The Event Pro Show, host Seth Macchi, CEO of LEMG, explores the often-overlooked journey of keynote speakers and presenters. Drawing from personal experiences and industry knowledge, Seth highlights the crucial role AV teams play in helping presenters feel comfortable and c...

Welcome to another inspiring edition of The Event Pro Show! This week, host Seth Macchi is joined by Erin Dennis, founder of Evergreen Hospitality Solutions and a true trailblazer in corporate events and hospitality. She brings decades of experience across catering, sales, marketing, and leadership, along with a career filled with recognition, and shares what she has learned about building teams,...

Have you ever been asked to plan a major corporate event even though it's not part of your regular responsibilities? If that sounds familiar, you're not alone—and this episode is designed with you in mind. The Event Pro Show, hosted by Seth Macchi, CEO of LEMG in Charlotte, NC, takes you inside the realities of corporate event planning when it isn't your full-time role. Seth explores why bringing...

Today on The Event Pro Show, we're joined by the one and only Larry Long Jr., CEO (that's Chief Energy Officer) of LLJR Enterprises, whose life mission is all about motivation, inspiration, and, most importantly, transformation. Host Seth Macchi takes us through Larry's journey from his earliest event memory to his accidental but triumphant rise as a globally recognized professional speaker and co...