The Content Queen Podcast

You might have seen that Elton John is back. He has partnered up with amazing singers to bring his old songs back to life. Guess what? It is working for him.  What does that tell us about content marketing? That our old content should NEVER be wasted or forgotten! That is what I am here to share with you. How to create your own repurposing strategy!  If you LOVED the episode, make sure y...

Guess what? Branding is more than just your logo and colours. HUH?! Yes, your brand is the foundation of your business and helps you to stand out above the rest. But it comes down to a lot more than the graphics you put on your social media page.  Join the amazing Jen Bowers and host Mariah as we chat all about branding and give you the kickstart you need to get your brand in alignment with y...

Content marketing can be a challenging part of business. You might love it, or you might hate it. Regardless within the online space, we now can't get away without creating any type of content for our online business.  But there are loads of misconceptions and myths about content marketing. A lot of things we think "should" work or "should" happen to help us reach our audience within the onli...

The wonderful world of Facebook Ads. Some say scary and overwhelming, we say - we got you!  Any paid advertising doesn't have to be as terrifying as you think for your small business. We can tell you once you have consistent content and have an offering that is working, Facebook Ads are a beautiful way to be seen by MORE people (who doesn't love that).  Whether you think it is in your pl...

We hear a lot and see a lot about marketing our business online. There can be a lot of overwhelm, conflicting opinions and often leaves business owners feeling stuck and unable to build on consistent marketing strategies. Within the opinions of Content Queen, there are TWO core things you must know about being in the online space. If you market with these TWO things in mind, there is no doubt what...

We all have a voice. We use it to speak all day. But are you using your voice online? Are you speaking up to share your opinions and thought leadership?  When we use our voice, we are able to express what we know. We are able to speak to our potential clients and create content that resonates.  Confidence in your voice just might be holding you back from creating the content and marketin...

The email subject line is your HOOK, your headline to encourage people to open the email and get the value. While some of us give SO much energy to our email newsletter, the subject line is actually the most important part!  If you have lower than average open rates, it is time to make a change! THIS is what we exploring in this episode. After testing and trialing, I have come up with the 15...

How can you build more trust online for your business? Well, let's think about it. Now more than ever before we are craving human connection. We associate human interaction with trust building.  If you have a business and are looking to build more credibility, authenticity and trust in your brand (because we know they also help us make sales), it is time to create more focus on your personal...

Did you know there is more to a content marketing strategy than just the ACTUAL strategy part? Believe it or not there is a bit of pre and post work that needs to be done to make up what is the strategy!  That is what we will take you through, the 3 elements that make up the content marketing strategy to give you a clearer direction on how to get started!   If you LOVED the episode, make...

When we think about Public Relations, we might often think media, right? Getting in the paper, on TV and the like! BUT PR is more than just media. It is about getting visibility for you and your business on various online (and offline) channels.  Getting THIS type of visibility allows you to be seen in different communities and different audiences! From podcast guests to Instagram lives, on this p...

Putting together a marketing strategy as a small business owner can feel overwhelming and a little confusing. You have marketing jargon coming out all over the place and a lot of it you don't need right now.  There are 3 main elements to a marketing strategy (in my eyes) that if any small business owner takes on, they will see results when implemented with consistency. That is what I am here...

Content isn't just about putting words together or a video and posting it online. It allows us to be seen. To be heard and to share our passions with the world.  It allows space for conversation. To build connection and community. When you create on a topic you love and are passionate about, so many opportunities can open up. That is what Julianna and I have in common. We create online and ha...

Do you ever get to 5pm each day and think "shit I need to post on social media".  As a business owner you become all the things. Social media manager is one of them. Don't forget coming up with the idea, that can be tricky too! But don't worry, I have been there. That is why I created my 4 pillars of content marketing. To help you know what to create! Once the ideas flow, you schedule the con...

You know what they say...  We all have a book in us! We all have knowledge to share and a story to tell. Within your business, there is MANY concepts you teach. Why not think about how they can be turned into a book? Just like a blog, podcast or video series, a book is a way to connect with your audience in more "long-form" ways.  Within the podcast episode with Lin Eleoff (Author and Co...

You started your business to serve a purpose. To help people. Now you find yourself scrolling Instagram Reels and TikTok looking for content ideas! Guess what? You are a content creator now. But don't worry!  We are here to help you. To show you how to create content for your business! With ease. With confidence! So you can embrace your inner content creator and create MAGIC for your business...

You only have to scroll Instagram to find 1000 pieces of advice on content marketing.  A lot of it can be misleading and confusing. Maybe even overwhelming!  We are here to tell you, it is a long game. There is no quick fixes or hacks to get you overnight success. But content marketing is important. It is how you are seen and how you build trust and connection with your audience!  C...

Business owners turned content creators... it can be tricky. We look at what others are doing. We try to create ideas on social media, in our blogs and on our podcasts that are unique but not too foreign. We don't have to complicate things, right?  It is a balance. A blend between being original and unique AND not too outside the box that people don't 100% know what you are talking about! Wel...

Bro-Marketing. When I first heard this, I thought it meant "boys club". I wasn't completely wrong. Bro-Marketing is a group of marketing tactics that we have all been taught to use to help "grow" our business. However, some can be seen as misleading and unethical.  Don't worry if you didn't know. We are here to explain more. Rachel is a marketing coach and guru here to take us through the ins...

Have you ever had a week where you couldn't think of anything WORSE than showing your face on social media?  It happens. You are not alone. Instead of forcing it, let's work through things you CAN do instead. How you can set up your business to not just rely on using social media content to make it work.  If you LOVED the episode, make sure you share this on your Instagram stories and ta...

Here is a brilliant idea... START on a long-form content channel like blogging!  Not only does it help you be seen online, it allows you to create repurposed content on other channels, gives you access to a community of other creators and allows you creative control!  Katie from Kaybee Lives created her blog to help others with her knowledge and expertise and the end goal of creating a b...

Before I started Content Queen I started a blog. It was 2014 and I loved to travel. I loved to write. So I combined them together. Travel blogging (nothing new, but SO new to me).  This blog became the starting point of my content creation journey. This is all I want to share with you in this week's podcast episode. I also want to share how you can create your own blog strategy or create cont...

Storytelling and marketing is what I have spoken about A LOT in the last 23 weeks of the year. NOW we are up to the next level. Storytelling and selling! Using storytelling to sell within our business. I have called in an EXTREMELY experienced selling expert and storyteller, Dexter Moscow who shares with us formulas, tips and strategies around selling through storytelling! You don’t want to miss t...

I am a bit of a storytelling nerd. I love to analyse how people share stories in their business and how they use stories to build connection and sell to their audience.  From these people we can gain so much inspiration and insight. We can learn and we can create from this space. As I take you on this journey to tell more stories in your business, I encourage you to continue to learn from the...

Do you have evergreen channels you want to scale? Podcast, blog, video content or even a lead magnet? Pinterest isn't just a social media platform it is a platform here to help you reach more people.  Pinterest allows you to build on your marketing strategy, to repurpose and hit a colder audience. So, is Pinterest right for your business? We have May Thanda on the podcast this week to give us...

Social media is a great platform to market your business. However, it is not the only channel. There is more to content marketing than just social media. Think blogs, podcasts, video content, email marketing. This doesn't means more work. It mean working smarter, not harder to ensure you get visibility for your business in more ways than just social media.  It is called holistic marketing and...