The Channel Buzz

Hi everyone it's episode #18 of The ISV Society Podcast. I'm here chatting with fellow entrepreneur Autum Grimm. She is also the Chief Revenue Officer and Co-Founder of PartnerTap . She shared some great insight on: What ISVs struggle with Relationship building Being transparent, truthful, and reliable  We really get into the nitty-gritty on these topics so get ready to hear it all.  Fol...

Hi everyone! Welcome to episode #17!  I'm so excited to chat with my guest today but first a little backstory. I was listening to the Social Media Marketing Podcast while traveling and it was all about LinkedIn. I just loved the content that this guest shared, so what did I do? Reached out to her on LinkedIn and asked if she would be a guest on my Podcast as well. So here she is, Judi Fox!&nb...

Hello all! Welcome to another episode of The ISV Society podcast. And again, I have not 1 but 3 guests this week. This is Part 2 of The Perspective of a Partner with LBMC.  My guests are: Margaret Bolding, Dynamics GP Practice Manager Elizabeth Spector, Billing Specialist Sarah Novak, Marketing Manager It was so great to hear their perspective on things like: how they engage with ISVs how the...

Hello all! Welcome to another episode of The ISV Society. I have not 1 but 3 guests this week. I am so excited to have the team from LBMC here with me to chat about working with ISVs. My guests are: Margaret Bolding, Dynamics GP Practice Manager Lise’ Cummings, Microsoft Dynamics Strategic Account Manager Ashley Kennally, Microsoft Dynamics Strategic Account Manager It was so great to hear th...

Hi everyone! It's another episode of The ISV Society Podcast and guess what? It's just me this week. But don't worry I have a great lineup of guests in April so stay tuned. This week I wanted to chat with you about doing webinars and other joint marketing initiatives with your competitors and why it is so important. It may seem like we shouldn’t talk to them, work with them, or contact them unless...

Hi everyone! It's time for another episode of The ISV Society Podcast. I'm so excited to chat with these 2 guests today. I'm sure you all know who they are, John Siefert & Pam Misialek from Dynamic Communities. We had so much to talk about. Topics like: Collaboration Giving users value Solving users problems The future of the community And the launch of something NEW and you hear it here FIRST...

Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Fauwaz Hussain from Nodus Technologies. Being in the channel and in the payments space for 13 years we are going to chat about: Making the shift to electronic payments Secure payments are key Paying by credit card is the norm PCI Compliance is like the DMV...

Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Janice Phelps from Blue Moon Industries. We're chatting about: 30 years in this space Being a VAR and ISV Janice's role and how it has evolved over the years What is her favorite part of the job? Favorite Blue Moon products Why Blue Moon is part of The ISV...

Hello everyone! Welcome to this week's episode of The ISV Society Podcast. I am so excited to chat with Foy Mainor, ISV Business Development Manager for Acumatica. He has been in the Channel for a long time working for an ISV and now he gets to work with ISVs. Join us as we chat about: -his role over the years -the transition into this role -working with ISVs versus working with VARs -getting star...

Hello everyone! Thanks for joining me for another episode of The ISV Society Podcast. I am your host Amiee Keenan, and I'm excited to chat with Caroline Drumm. She is a Marketing Manager at Yooz and a leader in event marketing. So she is the perfect guest to talk to today about events. We're going to chat about: How many events do you plan in any given year? When do you start planning them? How do...

Happy New Year! And welcome to the first episode of The ISV Society podcast of 2022. I’m so excited that you’re here listening in. It is just me, Amiee Keenan, your host for today but don’t worry I will have more guests this year. It’s actually hard to believe that I launched my business only 6 months ago. So many exciting things have happened but I am looking forward to stepping it up for the nex...

Hello everyone! Thanks for joining me this week. I have a special guest with me today. Nimia Amaya is the Senior Marketing Director for the Americas at Yooz. She is an accomplished B2B SaaS digital media and marketing professional with expertise in the U.S., Mexico, and LATAM regions. She holds a BA in Radio, TV, Film from the University of North Texas and has worked with brands such as Univision...

I am so excited for my guest this week on The ISV Society Podcast. Marie Wiese is a top marketer, an author, and an entrepreneur helping tech leaders find customers and keep customers using the power of digital marketing.  Top take away from this Podcast. Go to your website and ask yourself these 4 questions on each page and see if you answer them from your buyer's perspective. 1. What is it? 2. H...

It's another episode of The ISV Society Podcast and I have another guest speaker. I will give you 3 hints: He has been the face of the GP community for many years, has his own Podcast, and is a Tampa Bay Buccs Fan. It is the infamous, Bob McAdam. Today we are talking about our Top Takeaways From Community Summit NA. We will dive into: Location & Layout Attendance Expo time Solution Showcase sessio...

I am so excited for my second guest of The ISV Society Podcast, Anya Ciecierski, ERP/CRM Software Blog Co-Founder, amazing marketer, and blogging guru. She has been in the Channel just as long as I have. She has 3 very successful group blogging sites with over 150 members, which includes both VARs and ISVs. Here are the links to check them out: Microsoft Dynamics ERP Software Comparisons, Pricing...

I am so excited to have my first guest on The ISV Society Podcast. Welcome, Lindy Belley! She is the Senior Marketing Manager at HSO, a Microsoft Partner. She's been in the Dynamics Channel for nearly 13 years and has worked for both an ISV and a Partner. She is the 2019 recipient of the Channel Marketing Alliance Brooke Webb Smith award. Lindy enjoys people, strategy, and pulling both into market...

Should you include pricing on your website? For some reason pricing has always had the stigma that it needed to be a secret, that ISVs can’t publicize because: It will chase customers away My competitors will see it I don’t want to stop them from reaching out to me Here are 3 reasons why ISVs need pricing on their website #1 – Remember, it’s all about the customer They are taking the time to do th...

This episode is also available as a blog post: http://theisvsociety.com/2021/03/14/5waystogenerateleads/ There are 5 affordable ways you can still be successful and generate quality leads without leaving your bank account empty. #1 - Consistent Content We all know content is king (or queen for me) and creating content consistently is key. But don’t just create content to create content. While writ...

Hello, hello, and welcome to the ISV Society Podcast. I am your host Amiee Keenan and I am so excited to be here and chat with you. So first off you may be asking, What is The ISV Society? Well, It's a membership just for ISVs. Where we collaborate, educate, and generate leads in an affordable way. From Webinars to blogs as well as monthly mastermind meetings. These are just some of the ways we're...