The Amazon Strategist Show

In today's competitive e-commerce landscape, having a strong Amazon product listing is crucial to stand out from the crowd and attract customers. One effective way to improve click-through rate and generate more traffic for your listings is by utilizing Amazon's Pay-Per-Click (PPC) advertising system. With PPC, you can target specific keywords and audiences, and only pay when someone cli...

Selling an Amazon business can be a complex process, but with the right preparation, it can be a smooth and successful transaction. In order to sell your Amazon business, it's important to have all your ducks in a row. This includes making sure your accounting is up-to-date, addressing any compliance and intellectual property (IP) issues, and anticipating the questions that potential buyers m...

Amazon provides opportunities for small and large businesses to reach millions of customers and grow their sales. However, with Amazon's changing rules and requirements, it's crucial for sellers to stay informed and up-to-date to remain profitable. Amazon's fees structure includes various charges such as referral fees, storage fees, and fulfillment fees, among others. The platform h...

When it comes to Amazon, knowledge is power. In order to succeed and stand out among the millions of Amazon sellers, you need to understand the importance of product research and validation. It’s essential for finding products that have a proven demand and low competition. Product research allows Amazon sellers like you to identify gaps in Amazon product categories that can be filled. Amazon selle...

Digital marketing is an invaluable tool in Amazon's success, allowing businesses to reach a wider audience and drive more sales. Through digital marketing strategies like SEO, PPC advertising, email campaigns, and social media campaigns, Amazon sellers have the potential to increase their brand visibility and connect with new customers.  In this episode John Cavendish and our guest Riley Benn...

When it comes to Amazon, you must make sure that your Amazon business is set up for success. Amazon’s eCommerce platform has many nuances that can be difficult to navigate if you don’t know the ins and outs. This includes Amazon Seller Central, Amazon Advertising Platform (AAP), Amazon Business, Amazon Marketplace Web Services (MWS), Amazon Pay Per Click services (PPC), Amazon FBA operations, logi...

If you want to dominate Amazon PPC, you need to automate and use artificial intelligence. AI can help you bid on keywords, optimize your ad campaigns, and track your results. With AI, you can track your progress and make adjustments on the fly to ensure that you're always ahead of the competition.  In this episode, John and our guest Ganesh Krishnan of AI Hello will walk you through: Automati...

Opening an international bank account for your Amazon business can be a daunting process. Aside from being required to appear in-person, the cost might be expensive. After setting-up you will face problems in sending, receiving and managing payments. With global payment solutions, Amazon business owners can optimize their payments solution for maximum efficiency.  In this episode, we will be joine...

Are you looking to grow your Amazon business? PPC campaigns are an effective way to quickly build visibility and reach potential customers. With the right strategy, you can maximize your ROI and scale your Amazon business in no time! In this episode, we will be joined by Darrell Paterson from sponsoredprofit.com. Sponsored Profit is a verified Amazon Advertising partner. They help brand owners inc...

If you're thinking about selling your Amazon business, you probably want to do it at the highest price possible. But how do you sell your Amazon account for the most money? The answer lies in planning. Before you even start selling an Amazon business, you need to plan for the sale. The market for Amazon businesses is booming. With the right plan, you can sell your Amazon business for a profit...

 Do you ever feel that there aren’t enough hours in the day? You have a list of things you need to get done but you constantly find yourself rolling tasks over to the next day. The fact is, as Amazon sellers there is so much to do on and off the platform if you really want to be successful. Today, we’re joined by Bryce Cressy, Head of Partnerships at Zee.co, who will take us through: How strategic...

Amazon PPC prices are on the rise and have been for some time. We know some sellers are considering moving all of their advertising off-platform. That could be a mistake. While it’s true there is huge competition and we’re all getting fed up with lining Jeff’s pockets with our ad dollars, Amazon ads still have the potential to be highly profitable (as well as juicing the algorithm). Our guest toda...

The Amazon platform is filled with an endless array of features. So many that it's hard to know which ones to spend time and effort nurturing. There’s a perception among many sellers that it isn’t possible to build a compelling brand on Amazon - buyers only shop on price and reviews. That’s just not true. Jon Elder is the man to tell us why. As a top 3000 seller who sold his Amazon business f...

As entrepreneurs, we’re always looking for new avenues to exploit. New ideas and fresh ways to get ahead of the competition. The cost of getting our products in front of the eyes of potential customers is rising constantly, cutting into margins and reducing profitability. Today’s guest brings us insights on an innovative solution - Amazon Influencer Marketing. John is joined by Tanner Rankin, CEO...

There has never been more competition on Amazon than there is today. Every niche and every product is saturated with sellers. Unless you create something groundbreaking, the most effective way to stand out is to create a brand, not just a product. Buyers can relate to brands and learn to trust them. But they’re not easy to build; especially on a budget. That’s where our today’s guest, Laura Meyer,...

Amazon Advertising is a great way to get your products in front of potential buyers. It can also be a great source of revenue for your business, especially if you're already selling on Amazon. Our guest have been featured on CNBC, ABC Nightline, NY Times, Global News, and Helium 10 podcasts a few times.  If you’re looking for an amazon advertising strategy, join us for this episode. We’d love...

A successful launch is always tricky and some would say it's the most important time for your product. We all know about the infamous 'honeymoon period', but once you've taken advantage of those early sales, where do you go from there? There are many different strategies you can employ - external advertising sources being one of them. Our guest today is an industry expert in ma...

Talent is a strange beast. Many people have some talent. Some people have a lot of talent. But it’s rare to come across those so capable and gifted that they stand out clearly from the crowd. Our guest is one such savant. What Mozart could do with a piano or Da Vinci could do with a paintbrush, Don Henig can do with a business plan. His most recent venture, AccrueMe is the most recent success on D...

Writing listings that demonstrate what your brand represents isn’t something that comes naturally to many people. You really have to have a deep understanding of your target audience. But not just that, you need to know the underlying psychology behind buyer decision-making and why different people choose to support certain brands. Amy Wees of Amazing at Home is perfectly positioned to help us get...

Do you know exactly what your products are worth? You know your costs of course, but do you really know how the value of your product is perceived? If you answered no, our guest today has the strategies you need to know when building a brand to drastically increase that perceived value and get the edge over your competitors. We are joined today by podcast host extraordinaire, Norm Farrar. Not only...

The US marketplace holds huge opportunities for sellers, but also huge competition. The EU marketplaces are growing rapidly and often only have a fraction of the competition. So, why aren’t more sellers taking advantage of the EU? Well, it’s a little more complicated than opening an account and sending in your inventory. There are different rules, regulations and, of course, languages. How can you...

There are tons of ways you can break down your performance on Amazon. You can look at organic sales, ranking, ad sales, ACoS…the list goes on. What’s hard is looking at that data and knowing what actions you take will move the needle the most, and move it in the right direction. Brian Johnson of Canopy Management is an expert on exactly that. Today, we’re going to dig into strategies that will hel...

If there’s one thing we struggle with as solo ecommerce entrepreneurs it’s time. There’s a lot to do. Growing your business while managing personal commitments can be overwhelming. But do we really need to be doing all of it manually? Our guest has an ingenious solution. Don’t just automate business - automate life! There are so many parts of our lives that we don’t need to be giving time and ener...

Finding products to sell on Amazon is tough. You have the option of launching your own brand, which can be extremely successful but that requires a big investment and the stakes for failure are high. There are other options. Dropshipping, wholesale, retail arbitrage…or online arbitrage, the subject of today’s episode.  It’s not easy to find profitable products in online marketplaces which have gre...

Building a successful business is tough in a market already saturated with great ideas. Finding a need that isn’t already being catered to or doing it better than the competition is no small feat. Our guest today seems to have found the solution. Nathan Hirsch has built and grown multiple businesses across different verticals, most recently Ecombalance - an awesome online bookkeeping service for e...