Summit Host Hangout®

There are so many of you out there who want to use a summit not only to grow your business, but to make an impact. A summit on it's own, when done well, will naturally impact those involved. But sometimes you want to take that impact even further. I have a beautiful example of that on the podcast this week. Hunter Donia is sharing how he was able to raise $25,000 for a meaningful cause thanks to h...

Something I hear a lot when talking to up and coming summit hosts is, "I know your processes and templates would be SO helpful, but I think I'll try it on my own first and, if I like it, I'll join your program afterward." If that's you, I've got a heartfelt episode for you around why I want you to reconsider. Not for the sake of putting money in my pocket, but for the sake of you having an incredi...

Last week I shared how I use this podcast to grow my virtual summits and we're taking it a step further this week. Podcast strategist and manager, Caroline Hull, is joining me to share how you can tweak your podcast strategy so that it becomes a powerful business tool that consistently leads people to your offers. We'll also break down how to decide whether your podcast needs a revamp as well as h...

Want to know a GREAT place to look for summit speakers? ...Your podcast! I noticed that I was giving that tip to a lot of summit hosts, which made me reflect on all the ways I use this podcast for our summits. It's a lot more than I'd ever realized! In this episode I'll share some background on this podcast, 6 ways I use this podcast for my virtual summits, and how you can grow your podcast throug...

If you're freaked out by the idea of pitching summit speakers, you're not alone. It can be intimidating to reach out to people you're friends with and sending totally cold pitches brings it to a whole new level. Since cold pitching is usually involved with creating your dream speaker lineup, I bought in Laura Lopuch to share about her Relevancy Method and how you can use it to send cold pitch emai...

Lately, we've been working closely with clients lately to launch memberships through their virtual summits. We've seen 50, 200, 300, and even 500 members added and it's an incredibly powerful strategy. One strategy I talk with clients about often is incorporating a membership trial into various areas of your summit and today on the podcast, I've brought in Mike Morrison of Membership Geeks to shar...

Do you hesitate at the thought of selling an offer through your summit? Maybe you worry that you'll look like a bro-marketer or wonder if you're even "allowed" to do it. If that's you, this episode with Kaitlyn Kessler is right up your alley. Join us as we chat through what creates a negative selling mindset, why you might feel uncomfortable selling, how to see the value you provide by selling to...

Many summit hosts go into their first event already knowing exactly who they like to serve and how. But sometimes, a summit helps uncover a new direction that you didn't even know was possible! In this episode, Kimberly Costa is taking us behind the scenes of 3 successful virtual summits. You'll hear what she was afraid of going into her first event, what the results were, how her first summit hel...

Why in the world would I talk about hosting BUNDLES on the Summit Host Hangout Podcast? The truth is, bundles are another great strategy to build your list, revenue, momentum, and connections, just like a summit and the two can go hand-in-hand. Since we've gotten a lot of questions about hosting bundles over the years, today I brought on Kate Doster, creator of the course on bundles, Collaboration...

"How long does it take to plan a virtual summit?" That's a question I hear all the time and as much as people tend to dislike my answer, I stand by it. Whether you're "just" launching a summit or adding an offer launch on the backend, it's a time investment that is so worth it. In this episode we'll cover what the ideal summit-to-launch timeline looks like, where there's some flexibility, where it...

If you've got multiple offers that perform well in your business and want to know which one to launch through a virtual summit, this episode is for you! We'll cover the factor you're probably considering that you should ignore along with 6 questions to ask yourself to identify which offer will get you the best results. For show notes, head to https://summithosthangout.com/244

Launching through a summit is a powerful strategy for bringing in a flood of new members into your offer. I've seen successful launches for all kinds of offers, but there are a few that stand out as the most effective. In this episode, we'll break down the 3 best types of offers to launch through a summit, plus what to do if you don't have one of them in your offer suite. For show notes, head to h...

In this episode, I'm joined by special guest Lucia Doynel to explore overcoming the fear of being seen and rising as a thought leader through virtual summits. Lucia shares her deep insights on overcoming the real fear of visibility and being seen so you can go on to host virtual summits and be seen in your business in a way that lights you up. From there, you'll hear how Lucia went from being turn...

Join us in this episode as we explore the world of hosting a virtual summit from the ground up. Our guest, Maggie Klaassens, the brilliant mind behind The Sober Summit, organized her first event without a brand, business, audience, or email list. If you've ever doubted whether it's possible to land speakers, questioned your capabilities, or wondered if anyone would sign up, then this episode is pe...

Is it worth hosting a virtual summit if you don't have a product or service to launch immediately after the event? In this episode, I'll reveal why you really don't need a launch offer to benefit from hosting a summit. You'll discover how hosting a summit can massively grow your business on it's own as well as lay the foundation for a successful future launch, setting you up for long-term success....

Wondering whether you can host a successful virtual summit as a new or aspiring business owner? Spoiler alert: You can! In this episode, we address common doubts, discuss what you need (and don't need) for a successful summit, reveal how virtual summits work, even without an existing audience, and go over what kinds of results to expect. Tune in to uncover the potential of virtual summits and gain...

Did you have a "failed" launch after your virtual summit? If so, I know it's a terrible feeling and you might feel like you were "lost in a sea of speakers." If that's the case, there was a key piece missing in the way you launched your offer. Tune into this episode to hear the top 7 reasons that you didn't make any signature offer sales after your most recent event. For show notes, head to https:...

If you're hosting a summit and all-access pass sales are slow, it can be frustrating and make you feel powerless. Usually, the issue boils down to a few key mistakes we see people make with their all-access pass and overall sales strategy. In this week's episode, we'll cover whether you can turn your summit around if you're currently seeing low all-access pass sales and the 5 most common reasons t...

""No one is signing up for my summit! What's going on?!""  If you've ever found yourself thinking this, my heart goes out to you. It is not a good feeling. If you're in the first couple of days of promotion, it's likely not a big deal. But once you get beyond that it generally means there's some kind of issue. Today we'll break down the top 7 reasons why no one signed up for your virtual summit an...

Wondering why you're struggling to land speakers for your virtual summit? It is NOT a good feeling. This is when you put your even out there for the first time and it can be crushing to not get a positive response. The good news is that there are simple solutions you can implement when you pitch to make sure you hear "yes" far more than "no" (or nothing). Tune in to hear the 5 reasons you're strug...

How many times have you gone to write a social media post, sales page, or even a tagline for your virtual summit and felt like you were totally winging it with what your audience was struggling with and hoping for? If your answer is "a lot", you're not alone! To help, Nadine Nethery is on the podcast this week to share how you can truly get to know your audience to easily sell your summit. The goo...

When you hear "summit positioning", what do you think? The name and tagline? Maybe the audience and topic? The truth is, the way your summit is positioned will come into play in absolutely every aspect of your event. It will affect how speakers respond to your pitches, it will guide the experience you create for your attendees, it will determine whether the offer you're selling afterward is a natu...

Summits in the crafting industry have been on the rise and it's becoming harder to host an event that stands out. In this episode, Amy Romeu and Jen Swift are sharing how they created an incredibly unique experience through their event positioning that also worked to overcome a pain point their audience tends to have. In addition, they're taking us behind the scenes and sharing the dynamic between...

Time for a mid-year check-in! In January, I shared my goals for the year and what I was hoping to step into in 2023. In this episode I'll share progress on those goals, what we've accomplished the first part of the year, and what my biggest areas of growth have been over the past few months. For show notes, head to https://summithosthangout.com/231

If you're anything like me, you like to have a full understanding of a program and what you can expect before you join. Sometimes it feels like getting the full picture of larger programs is hard to get so my goal with this episode is to give you a full understanding of what to expect from the Launch with a Summit Accelerator, how to get the most of it, and where it fits in your plans for the year...