Summit Host Hangout®

The key to growing your business isn't attracting more people, but attracting the right people. And the traditional "customer avatar" exercises aren't doing the trick anymore. Paul and Melissa Pruitt, the husband-and-wife team behind multiple seven-figure businesses, are flipping the script on traditional audience building. Instead of chasing vanity metrics and celebrating every email subscriber,...

After analyzing hundreds of client summits, I had a HUGE aha moment about revenue patterns. I realized that there are two distinct business categories that crush it with summits - but they make their money in completely different ways. In this video, I'm breaking down these two categories so you can see where YOUR summit revenue is most likely to come from - whether that's your all-access pass, yo...

Being invited to speak at a virtual summit feels validating, but not all opportunities are worth your time. In this episode, I'm sharing the three-part framework I use to evaluate every summit speaking invitation that comes my way. You'll learn how to assess whether an opportunity aligns with your business goals, spot the red flags that signal you should run the other way, and develop the confiden...

I'm in the early stages of planning my next virtual summit, and in this week's video, I'm pulling back the curtain on the 5 main things I've done so far, during the very initial planning, as we move toward making this summit happen.   If you have other projects wrapping up before you can start your summit, this behind-the-scenes look will give you some great things to think about in the meantime!...

If you haven't started planning your summit yet, it's probably a mindset issue...and that's totally okay!   I'm sharing the exact moments where fear tends to sneak in (including my literal nightmare about pitching speakers!), why these feelings are completely normal, and most importantly, how to push through them.   Join the Start Your Summit That Sells Challenge to bust through these challenges i...

Think you need to be an extrovert to host a successful virtual summit? Think again! This week, I'm chatting with business strategist Tara Reid, who has hosted over 15 virtual summits while staying true to her introverted nature. Tara shares her approach to energy management when planning summits, including how she decides between live and evergreen formats based on her current energy levels. You'l...

There's something powerful about starting your year with a summit that brings in multiple 5-figures, floods your list with targeted leads, and sets you up with momentum that carries through the entire year.   In this episode, I'm sharing why hosting Sell with a Summit in February was one of the best strategic decisions I made, how it impacted everything we did afterward, and why I'm already planni...

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid...

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid...

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid...

Ever wonder why some summit speaker pitches get ignored while others get an instant "yes"?   I receive a LOT of summit speaker pitches, and most of them make it way too easy for me to say no.   In this episode, I'm pulling back the curtain on what makes a speaker pitch fall flat - and more importantly, what makes one stand out in a GOOD way.   You'll hear about the 5 biggest mistakes I see in spea...

Have you noticed that your audience needs a higher level of trust before buying? You're not alone. In today's "trust economy," consumers are more cautious than ever about who they follow and buy from. This week, I'm chatting with the "Million-Dollar Copywriter", Anthony Obey, about how virtual summits can be your secret weapon for building instant trust and authority - even in this skeptical marke...

If you've been struggling with email frequency, worried about "annoying" your subscribers, or just not seeing the results you want from your current email marketing approach, this episode is going to be a game-changer. Fola brings this refreshingly honest perspective that treats email as its own unique medium - not just another social channel or sales pitch. His philosophy centers around building...

Have you ever had that moment when something you teach suddenly makes even MORE sense because you experienced it yourself in a new way?   In this week's video, I'm sharing how I went from feeling bummed about $7,600 in all-access pass sales to celebrating over $59,000 in total summit revenue all because of the monetization stacking strategy I teach but had never fully experienced myself.   You'll...

Sometimes the best thing you can do for your business is step away from the endless task list and actually think .   In this episode, I'm taking you behind the scenes of my recent solo planning retreat - two nights in a beautiful Airbnb with just me, my laptop, and zero distractions. You'll hear the simple questions I used to refocus my business direction and how I prioritized 19 projects for the...

Have you ever had a summit host ask you to PAY for the privilege of speaking at their summit? If you've received an invitation like this, I'm here to tell you exactly why this practice is wrong and what you should look for instead. I'll break down why this approach is predatory, what it tells you about the host, and share the specific benefits quality summit opportunities should provide speakers....

Your summit is meant to serve your business and your life, not completely consume it for a week.   While it's normal for summit week to be busy, there are simple things you can do to make sure you have plenty of time to rest, recharge, and take care of yourself.   And in this week's Summit Conversations episode, I'm sharing exactly how I approach summit week now (both with my current support syste...

You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely serves your audience. You'll hear a story of someone who gained 240 new members des...

In this episode, I'm sharing some of the summit disasters we've weathered over the years, and walking you through what's in our new backup plan. From tech meltdowns to team members being unavailable, we're finally prepared for whatever summit chaos might come our way.   If you're planning any kind of virtual event, this behind-the-scenes look at contingency planning might just save your sanity (an...

Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking about hosting a summit or wondering how to keep your events fresh and engaging, this...

I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could.   You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make strategic tweaks instead of just hoping for the best, and the daily question I ask...

This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand. What I love about Hortense's approach is how she's adapted summit strategies specifically fo...

Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely.   In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught!   You'll get an inside look at our detailed testing spreadsheet, see how we use test email addresses, and...

If you're an ideas person who wants to start ALL of your brilliant ideas at once, this week's Summit Conversations episode is for you!   After getting out of a time of hustle and almost diving right back into it, I created a simple tracker that has been saving me (and my team) multiple times per week from project overwhelm.   In this episode, I'll walk you through a simple system that helps me vis...

I share a lot about strategy and marketing for virtual summits, but there's one element that can majorly impact your summit that we haven't talked about on the podcast since 2019: design. In this episode, I'm joined by Tracey Albrecht of Soapbox Studio to discuss why amateur-looking graphics might be costing you registrations and sales. We'll break down the most common summit design mistakes, shar...