Successful Hairstylists: Your Guide to Getting More Salon Clients

Hey Successful Hairstylists!! Growing an audience of local people is VITAL when building a successful business behind the chair and needs to be a priority at every stage of your business. Yet it can feel like building an audience of the RIGHT people is taking forever. Today I'm sharing how you can incorporate Local Collaborations with other business owners into your strategy on a quarterly bas...

Hey Successful Hairstylists!! Do you wish you were getting more word of mouth clients finding you? Are you mostly just seeing 1 - 2 referrals trickle in randomly? Then todays training is for you! So much has changed in the new economy and "good hair" is simply not enough to inspire clients to take that next step and recommend you!  That's why I put together 3 fresh things you can do to inspir...

Hey Successful Hairstylists!! Ever feel like no one is seeing your posts?  It can be super discouraging to spend time creating content just to feel like it's falling flat. Almost feeling like - what's the point?? Today we're diving into ENGAGEMENT and how to get more engagement from the RIGHT people on your Instagram acct (or any other social media platform TBH). If you're new here, welcome!!...

Hey Successful Hairstylists!! Did you know that we LOSE potential clients in our booking process?? 🫠 Our episode today breaks down the common ways this happens and helps you create an even better process!! Stylists who are BUILDING need to pay attention to each touchpoint with potential clients. So let's dive in. If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit I...

Hey successful hair stylists!! This week I'm empowering you with all the ICKY sales things NOT to do. In my experience, we are so afraid of making our clients feel pressured or coming off sleazy that we end up completely shutting down and saying nothing (sound familiar?). BUT after todays training I hope you feel better about speaking up in an AUTHENTIC and safe way! After all - you're genuinely m...

Hey Successful Hairstylists!! Today we're talking about Sales Psychology and how it relates to hearing YES more from our dream clients! The biggest thing to know is that big corporations and other stylists who are less ethical than you - are using these methods! So I want to be sure that the GENUINE, heart centered, talented stylists are empowered to do the same (and for all the right reasons)! In...

Hi Successful Hairstylists! Today we're talking about attracting the RIGHT clients (in any economic climate)! Here's what I know to be true. We would all rather DIE than make someone feel pressured or uncomfortable around money. Because of this, I hear all kinds of wild things stylists are doing right now to be "budget friendly" in this time.  And... I really feel like this is a mistake. We d...

Hey successful hairstylists! Today we're diving into the super un-sexy topic of Consistency!! Honestly y'all - consistency is the one thing that you truly MUST have in order to be successful and financially independent. Period. And I couldn't be more excited to dive in because this is something I'm always focusing on in my life and I have SO MUCH to share on this. You'll discover: How you're not a...

Hey Successful Hairstylists!! This week we're diving into all things MONEY! Yes, that's taxes and how to keep better track of your business finances throughout the year. Truthfully, it's common for hair stylists to wait until the LITERAL last minute to look at what's happening with their money. When we do this we tend to start having negative associations with our finances, bookkeeping, taxes, etc...

Hey Successful Hairstylists!! Today we're talking about scheduling - and more specifically - how to book clients into your schedule to MAXIMIZE YOUR INCOME behind the chair! This includes How to book clients into a completely empty day How to create ANCHORS in your day How to prioritize your TIMING and have confidence in running on time If you're new here, welcome!! I'm Ren Lopa, the CEO and Found...

Hey Successful Hairstylists!! Welcome to Season 8 *cue the confetti*!! Today we're diving into PRICING and how to know when it's REALLY time to raise your prices and make sure that you can do it confidently. The thing is - if our mindset isn't growing as quickly as our clientele - we can raise our prices only to continue discounting and under-quoting to the point that we won't even reap the benefi...

Hey Successful Hairstylists!! The new year is quickly approaching and it's the perfect time for a little CEO self reflection. Often times we're in a state of REACTING to each new experience and obstacle that comes up in our businesses - but today is all about slowing down for a second and giving yourself time to tune into your intuition and get grounded for a new year. You'll discover -  The...

Hey successful hairstylists!! If you've ever felt personally victimized by the Instagram Algorithm THIS TRAINING IS FOR YOU!!  I am doing a deep dive into: The 3 Different Algorithms that Fuel Your Instagram Feeds (Yep, there are 3) How the Algorithms Rank Posts/Videos How to Control Your Algorithm and What You See How You can Show up Better in Search Shadowbanning If you're new here, welcome...

Hey successful hair stylists!! Do you feel like you're overpaying for your health insurance? Do you feel like you even use your plan? Do you wonder if having it is even worth it? Today I have a super special guest Jaime Lopa from Poseidon Health who breaks down health insurance so you can save money and find the RIGHT plan for your lifestyle and budget!! Taking care of our health preventatively is...

Hey successful hair stylists!! Does showing up on social media leave you feeling drained?? Do you dread doing it and then feel guilty when you don't show up? Are you struggling to find your OWN voice and not sound like everyone else?? You are so not alone. Truthfully, as solo-entrepreneurs our business IS personal. They are extensions of us (at least until we grow past the 500k year mark) and I th...

Hey successful hairstylists!! When I graduated hair school growing a clientele looked COMPLETELY different! It was full of passing out cards and building that word of mouth buzz. Now - hairstylists have to be CONTENT CREATORS to stand out from the competition so that they can bring in those high-paying, loyal clients. But we get stuck with --- overthinking, hating all of our photos/videos, and not...

Hey successful hairstylists!! You know I'm always going to be honest with you and this episode might be one of the most important things I've ever said! There is ONE thing and one thing only that needs to be the foundation of your business - and if it's not there - then owning a business is not for you.  Stylists let’s get grounded in what ACTUALLY matters 🤍 Share with someone who needs this...

LOOKOUT FOR THESE HOLIDAY PITFALLS 🌲🫶 How can you make the most of the “busy” season? How can you prepare yourself for Jan + Feb? How can you avoid seeing one time guests who aren’t inside your specialty (and instead attract the RIGHT clients who become forever clients)? You’ll find out in this training!! Share with your hair bestie!! And if you have room for 4+ new clients / week DM me the word...

Hey Successful Hair Stylists!!! Today we're talking about the ONLY 5 things you need to have on lock in order to reach 10k months. Often, we are completely overcomplicating things and honestly slowing our growth and creating more stress for ourselves. My goal with this training is to help you walk away with clarity around WHERE to focus your energy and creativity. And how to simplify your business...

Hey Successful Hair Stylists! Today I took a break from helping you get new clients and maximize your income, to talk a bit about something else - personal financing. You don't need to wait to earn six figures / year to make money moves that can increase your net worth and secure financial freedom in your future (without giving up all your favorite things). So here are 3 Tips for you to be WEALTHY...

Successful Hair Stylists!! Do you struggle with motivation (who doesn't, right? 🫠)?? I put together todays training to guide you into a better work flow and to help you have LESS judgement and anxiety around how you "should" be feeling as you run your business. This is for you if… - you get frustrated when your moods and energy levels fluctuate - you struggle to stay consistent - there are areas...

Hey hair stylists!!! Ready to ACTUALLY understand the disconnect between you and your dream client??  The three sentences I share in this training should be written down, bookmarked and revisited OVER AND OVER again. Because, with all humility and no exaggeration whatsoever, they can totally change your business. If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabb...

Hey hair stylists!! Ever wonder how to turn your audience into cash money?? Well today I'm pulling back the curtain and revealing WHY you probably haven't been successful in turning your followers into clients - and what you can do to change that! At the end of the day, Instagram is an ASSET we're building - and our business assets are only as good as the $$ they make us. If you're new here, welco...

Successful Hairstylists!! Today I'm sharing my no-discount promotion methods! I know you're thinking - Ren, it's only the end of July - but getting the jump on your planning and being super strategic in what you're going to offer is SO IMPORTANT in making the most of the buying season. This is for you if you... - Struggle to come up with promotion ideas - Can't seem to get your clients to particip...

Hair Stylists who have a great reputation… - Attract better clients and opportunities - Have way more influence over their clients - Keep their clients loyal But building a reputation can seem like a mystery! There are so many little things that you can do regularly (online and offline) that can influence how others see, think and speak about you. That's what we cover in todays training! I'm Ren L...