Ren Lopa

Successful Hairstylists: Your Guide to Getting More Salon Clients

Business EN ↓ 206 episodes

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group!https://www.facebook.com/groups/successfulhairstylists

Author

Ren Lopa

Category

Business

Latest episode

Jul 8, 2025

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Episodes

[189] 👀Quick and Dirty Sales Funnel Audit for Hairstylists: WHAT to Focus on in the next 6 Months 08.07.2025

If you rated low in KNOW: https://renlopaofficial.myflodesk.com/localfollowers If you rated low in LIKE: https://renlopaofficial.myflodesk.com/vyi8hffbdr If you rated low in TRUST: https://renlopaofficial.myflodesk.com/5-day-challenge

[188] ✨The Last 10 Minutes Can Make or Break the Whole Experience! 01.07.2025

LISTEN NEXT: https://podcasts.apple.com/us/podcast/155-29-step-checklist-to-create-a-five-star-experience/id1525091177?i=1000671414695 Buy my book! Successful Hairstylists $0.00 on Kindle https://a.co/d/eoZabVH

[187] 🌈 Messy Girl Focus Hack: What Finally Worked for Me (Without the Burnout) 17.06.2025

Other courses you might like: [$17] Stylist Scripts: Hairstylists Guide to Stop Talking to People who Can't Afford You, Handle Tricky Situations, Enforce Boundaries and Build a High-end, Loyal Clientele   [$17] Slow Season Fix: How hairstylists can shorten slow seasons and stop them from happening in the first place [$27] Modern Consultation for a Color-Crazed Clientele 00:00 My Weird Formula...

[186] Common Phrases Losing you Money!! Psychology and Sales for Hairstylists 10.06.2025

Listen next: https://youtu.be/QhxHkTWEfJE Grab my BRAND NEW Copywriting course so you can know how to talk to new and and loyal clients 😍 https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-you 00:00 Common phrases that are losing you money behind thechair 00:51 PHRASE 1 that is losing you money behind the chair 01:23 Fear/discomfort around rebooking 01:5...

[185] 🧲How to Attract the RIGHT Clients - in ANY Economic Climate 26.05.2025

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c3 00:00 How to attract the RIGHT client?! 00:13 The “RIGHT” client alignment 00:38 The “WRONG” client cycle 00:40 Discount chasers, one-timers and asking for servicesyou hate 01:26 DISCLAIMER: At times, the wrong client is right for us 02:25 3 Questions to answer if you’re unsu...

[184] 👀Unpopular Hair Truths that Nobody Talks About but Everyone Needs to Hear 20.05.2025

00:00 Unpopular hair truths no one talks about but everyoneneeds to hear 00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality 02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It’s not in your head and you’re not doing anythingwrong. 03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer) 04:02 The three phases of hair growth 05:57...

[183] 🎉 Become the Go-To Stylist in Your City: 3 Proven Ways to Build a 5-Star Reputation! 13.05.2025

Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A 00:00 Become the Go-To Stylist in Your City 00:59 What People Say About You When You’re Not in the Room 01:33 3 Ways to Build a 5-Star Reputation 01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person 03:01 2: How to Cultivate a Positive Outl...

[182] 🤩Lazy Stylists Guide to Marketing 06.05.2025

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-sales Watch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA 00:00 Lazy Stylists Guide to Marketing 00:23 How to Understand Your Marketing Funnel 00:52 Do you feel like you don’t have enough time to get...

[181] 🤫Secrets to Instagram BIOs: Hairstylists Guide to IG Keywords in 2025! 29.04.2025

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/ Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa094740 00:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients 00:19 FREE GIFT! 10-Step Instagram Audit download 00:41 Importance of Your I...

[180] 🎨The 2 Minute Skin-Undertone Analysis: Hairstylists Secret Weapon to Perfect Color Every Time 22.04.2025

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f 00:00 The 2 Minute Undertone Method 00:56 This will make your Consultation EASIER not Harder 01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients 02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN  03:18 Why UndertonesMatter in...

[179] ✨How Hairstylists Can STAND OUT in a Competitive Market 15.04.2025

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists 00:00 How Hairstylists Can Stand Out ina Crowded Marketplace 01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You 01:33 Why Your Skills Aren’t Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou’re Different 02:09 Personal Example from When I WasBehind the Chair 03:04 How Hairstylists can LOOKDifferent F...

[178] 📸iPhone Photography for Hairstylists: Book More Clients with Better Pics 08.04.2025

Listen to Next: [156] RANT: Posting Photos vs Creating Content 00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics 00:37 About Ren Lopa and her new *Winter* Color Season Makeover 01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you) 01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone 02:03 Do THIS Lightin...

[177] 3 Lessons on Running 💵ADs (Without Losing Your Money) for Independent Hairstylists 01.04.2025

00:00 01:06 I ran Ads for Hairstylists, Salons, CosmetologySchools and Hair Influencers for 4 Years 01:55 Which Platform to Choose to Run ADS 02:51 Instagram User Statistics 2025 03:46 My 3 Biggest Lessons I Learned Running Ads for 4 Years 03:50 ADS Lesson #1 for Hairstylists: Don’t Start From Scratch 05:13 ADS Lesson #2 for Hairstylists: Be Yourself in Your AD Copy 06:54 Plug and Play AD Headline...

[176] 🥺 Struggling to Fill Your Books? This 3-Client-Per-Day Strategy is the Game Changer you Need! 25.03.2025

00:00 00:33 The 4 Parts of This Hairstylist Business Training 01:15 Part 1: Income Statistics for Women in the BeautyIndustry and the General Workforce 06:21 Part 2: Why 3 Clients per Day 09:47 Part 3: 6 Tips to Reach 3 Clients Per Day in YourSalon Suite 19:50 Part 4: BONUS TIP: Behavioral Brain Science forHairstylists to Follow Through and Reach Their Goals Hey Successful Hairstylists! This week...

[175] 📃2025 Consumer Behavior Research: What Hairstylists Need to Know 18.03.2025

01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry 01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults 03:25 Consumer Behavior Change 2: Loyalty is Waning 04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 2025 06:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals 09:01 Technique Driven Marketing to Value Driven M...

[174] 📃 10 Consultation Questions Guaranteed to Avoid REDO's 12.03.2025

00:00 00:53 Forbes 7-Second First Impression Study 01:55 3 Biggest Mistakes Hairstylists Make with aConsultation 05:55 10 Consultation Questions to Avoid REDO's Hey Successful Hairstylists!! This week we're talking all about CONSULTATIONS! Look - consumers have CHANGED in the past year. So if you haven't updated your consultation lately, it's time to pull up a seat and take some notes. If you're n...

[173] 🤗🤝YOUR Business Questions, Answered! My First Q+A of 2025! 04.03.2025

01:03 Q: "I'm stuck on what to post!!" 01:16 Tip 1: Listen to THESE 3 episodes next 02:00 Tip 2: Discover your Dream Clients Desires 05:20 Tip 3: Don't be Afraid to Get Crickets 05:41 Q: "My clients are seeing my posts, but not engaging with them!" 06:29 Train Your Audience 06:59 How to Create "Engagement" Posts 07:35 Examples of Engagement Posts for Hairstyli...

[172] Build a Dream Clientele in ANY Economic Climate: BOOK PREVIEW 😍 01.03.2025

SUCCESSFUL HAIRSTYLISTS BOOK OUT NOW: https://a.co/d/eeKeatm

[171] How to Grow the RIGHT Audience on Instagram in 2025 25.02.2025

00:00 Intro 01:06 Disclaimer 01:39 This Training is for you, if... 02:24 Do THIS 5 Minute Exercise Before Watching the Rest 03:17 5 Reasons People Follow an Account on Instagram 03:52 How to Apply This to Your Own Content 04:39 Humorous Content Examples for Hairstylists05:27 Entertaining Content Examples for Hairstylists 05:53 Personal Connection Content Examples for Hairstylists 06:42 Inspiration...

[170] Instagram Algorithm[s] Update 2025: Hairstylists Edition 17.02.2025

00:36 Algorithms Explained 01:12 The Instagram Feed Algorithm for Hairstylists 02:04 Why you see posts/topics you’ve never engaged with before 02:47 The Instagram Stories Algorithm for Hairstylists 03:47 How DMs Effect the Algorithm 03:55 Quick Tips to Increase Your Story Views 05:13 The Explore Page Algorithm for Hairstylists 06:18 How the Explore Page Goes Wrong 06:44 Quick Tips to Show up on th...

[169] How Many Clients Do You Actually Need to Hit 10k/Month (SHOCKING Math Breakdown) 10.02.2025

00:00 Intro 03:16 The 4 Numbers You Need for this Formula 04:06 Find Your Client per Month Goal 05:06 Can You Even Handle That Many Clients? 07:52 Adding Retention to Our Formula 09:49 How Long Will it Take For YOU to Reach 10k Months? 10:24 What YOU Can ControlCourses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists:...

[168] 📚6 Books that will Change the Way You Think in 2025! For Hairstylists, Educators and Entrepreneurs 04.02.2025

Hairstylist Business Courses you might like: Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix 528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captions Stylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

[167] 🌟The 7-Week Rule: Transform Your Clients Visit FREQUENCY Without Being Pushy! 28.01.2025

Hey Successful Hairstylists! This week we're talking about visit frequency! In the last couple of years, salon clients and services have changed due to trends, celebrity influence and the digital landscape! Traditional salon services -- 2 1/2 hour appointment every 5 weeks. Modern salon services -- 4 1/2 hour appointment every 12+ weeks. While modern salon services are a higher average ticket,...

[166] The Secret to Peaceful and Profitable Days Behind the Chair: Mastering These 3 Boundaries 21.01.2025

Hey Successful Hairstylists!! This week we're talking about PEACE! The reality is - when you're an owner of a business - that business takes on a life of it's own and can become it's own little Frankenstein's monster ruling our every moment. We have to ACTIVELY practice building the business we want and need through building strong boundaries with our clients. This is for you,...

[165] 😮 The Domino Effect of Poor Scheduling: Fill your gaps and avoid the busy week/slow week roller coaster 07.01.2025

Hey Successful Hairstylists!! WELCOME TO SEASON 11!! 😍 Todays training is for you, if: You want to make more money behind the chair in 2025 You've ever had a super busy day/week/month and though, "That's all I made?!" I'm going to show you... How to book appointments into your calendar to prevent gaps from happening The easy trick to stop repeating the same busy week / slow week cycle in your sch...

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