Subluxation Squad Podcast

Dr. David Serio shares his perspective on what he considers the greatest subluxation facing the profession, pointing not to mechanics but to interference in thinking and identity. He reflects on how fear, compromise, and the desire for approval can gradually shift messaging away from a clear subluxation-centered objective. Drawing from history and experience, he distinguishes philosophical certain...

Daniel Knowles shares what it’s like forming a chiropractic identity while moving through school and being exposed to competing perspectives on philosophy, technique, and practice models. He speaks candidly about the challenge of building clarity around subluxation and communication amid varied messaging, and how confidence is shaped long before graduation. The discussion surfaces the gap between...

Dr. Liam Schubel shares how he built and scaled high-volume practices (including his early years pioneering chiropractic in Peru) and why clinical skill alone doesn’t guarantee practice success. He breaks down the “hidden bottlenecks” that keep chiropractors stuck—especially mindset, marketing, conversion, communication, and staff systems—and explains how to run a practice that’s both impactful an...

In this episode, Steve and Pacha turn their attention to one of the most practical questions in chiropractic today: Why do so many strong doctors struggle to clearly communicate what they stand for? They unpack how inconsistent messaging between doctors, teams, marketing, and reports weakens trust and dilutes a subluxation-centered identity. The conversation reframes branding as disciplined clarit...

Dr. Angela Marick shares how her path shifted from running a practice and raising a young family into leadership coaching—and then into an unexpected calling to bring chiropractic to Kenya. She walks through how relationships on the ground (and a reunion reconnection with Dr. Kyle Troyer) turned a “someday” mission idea into boots-on-the-ground service, including a first trip where the team delive...

Dr. Mark Romano lays out what he believes makes chiropractic relevant to the modern public: a clear identity, a consistent message, and communication that stays congruent with what chiropractors can be absolutely certain about. He contrasts a non-therapeutic chiropractic (NTC) model focused on locating and correcting vertebral subluxation for fuller expression of life with the common symptom-outco...

Dr. Joe Borio shares how chiropractic changed his life early on, then walks through how he built a famously high-volume practice by pairing a crystal-clear mission with simple communication and airtight operational efficiency. He explains the mindset shift from addressing the problems people come in with to leading people toward lifetime wellness care, and why retention (staying relevant when peop...

Steve and Pacha sit down with Dr. Richelle Knowles, Sherman Board of Trustee member and grad, family chiropractor, and co-creator of Mile High, to talk about what it really means to be authentic in a profession full of mixed messages. Richelle digs into how incoherent messaging confuses the public, why every office needs a clear, subluxation-and-nervous-system story, and how to use coaching, scrip...

In this episode, Steve and Pacha turn the mic on themselves to wrestle with a big question: What is chiropractic actually for? Using their working “Chiropractic Manifesto” as a starting point, they dig into chiropractic’s brand essence, its purpose, core beliefs, vision, mission, and values, and then stress-test the language. They talk honestly about utilization being stuck in the musculoskeletal...

Steve and Pacha sit down with Dr. Monique Andrews, chiropractor and neuroscientist, to unpack what chiropractic really does for human potential. They dig into how stress, the nervous system, and vertebral subluxation affect adaptability, and why our biggest problem isn’t lack of research but how we communicate it. Dr. Mo shares practical ways to “measure something” in practice (HRV, outcomes, scan...

In this episode of Subluxation Squad, Steve and Pacha sit down with Dr. David Fletcher, longtime chiropractor and owner/CEO of Chiropractic Leadership Alliance (CLA), to talk about where chiropractic is really at and what’s holding it back. Dr. Fletcher shares how he went from a busy practice to leading CLA. With tens of thousands of offices using CLA technology and millions of scans flowing throu...

Dr. Jack Bourla joins Steve and Pacha to tackle a blunt question: how did chiropractic drift so far from the thing it was created to be? This conversation cuts straight to purpose, clarity, and the definition too many chiropractors were never actually taught. If you’ve ever wondered where the profession lost the plot and what it would take to bring it back, this is the episode to start with.

Steve and Pacha take on a question that always stirs the profession: what’s the best chiropractic technique? Instead of choosing sides, they use the debate to explore something deeper: what is the actual objective of an adjustment, and how do you know you achieved it? They break down the major technique models, talk about how approaches evolve, and examine the real tension between tradition, innov...

Steve and Pacha reveal a major behind-the-scenes project: The Chiropractic Manifesto. It’s an attempt to give the profession a clear narrative it can finally stand on. They discuss why most practices have values on paper but no unified message in the real world and why the public stays confused as a result. They wrestle with the central question: what exactly should the profession be promoting? Th...

Steve and Pacha dig into the “subluxations” inside the profession that hold chiropractors back: unclear philosophy, weak communication, inconsistent systems, and marketing that undersells the power of chiropractic. They talk openly about why the profession feels fragmented and why so many doctors struggle to explain what they do in ways the public actually understands. Together they reframe chirop...

In the first episode of  Subluxation Squad , Steve and Pacha finally hit record on a conversation that’s been 16 years in the making. Pacha shares how, as a patient in Steve’s practice, the “Big Idea” of chiropractic completely changed how she saw health and why she still can’t believe most people have never heard it put that way. Steve lays out the core problem: chiropractic has incredible potent...