She Sets The Standard

Everyone talks about having a Hot Girl Summer... but what does that actually look like when you're building a business? The weekends at the lake, the vacations, the workouts, the content, the guilt of taking time off... balancing it all isn't as easy as it looks. In this episode, we're talking about what summer actually looks like as female entrepreneurs, the pressure to always stay pr...

How do you know if you’re actually the kind of Realtor people want to hire? It’s a question we don’t think enough agents ask themselves. In this episode, we flip the script and put ourselves in the client’s shoes. If we were buying or selling a house tomorrow, would we actually hire ourselves? More importantly… what would make us choose someone else? We talk through everything we’d judge before hi...

Most agents are leaving money on the table because they don't understand new construction. The builders, the contracts, the timelines, the commission myths... it's a completely different world. In this episode, we're talking about the things agents get wrong, what surprised us the most about working with builders, and why understanding the process can completely change your business. B...

Is it your brokerage?? in this episode, we’re talking about the expectations a lot of agents have when they join a brokerage and why your broker isn’t necessarily your mentor. we get into what brokerages  should  provide, what they absolutely shouldn’t be responsible for, and the difference between having access to resources versus actually building a business. we also talk about: what newer agent...

The negotiations, the communication styles, the assumptions, the egos... Male & female realtors don't always experience this industry the same way. In this episode, were talking about the dynamics we've noticed throughout our careers, the conversations that usually happens behind closed doors, and the question every agent as probably wondered at the some point... Is it actually differe...

okay wait… can we talk about the weird competitive energy between female realtors for a second? 😅 in this episode, we’re getting real about social media comparison, feeling behind, watching other agents win, and that awkward line between supporting other women and secretly competing with them. because let’s be honest… most of us genuinely want to see other women succeed, but that doesn’t mean we...

okay be honest… have you ever felt like you needed a whole different personality to be a realtor . in this episode we’re talking about the pressure to sound more professional, look more polished, act a certain way online, and basically become this super curated ‘realtor version’ of yourself, when honestly… being yourself usually works better anyway 🙂‍↕️ we get into: trying too hard at showings &a...

You thought the deal was done. Think again. Inspection is cleared. Appraisal came back. Everyone’s already celebrating… until the entire deal starts falling apart out of nowhere. In this episode, we’re talking about the side of real estate nobody prepares you for when you first get licensed, the constant uncertainty, the emotional rollercoasters, and the reality that nothing is guaranteed until th...

The nails, the hair, the Botox, the facials, the lashes, the brows, the content days, the Aritzia hauls… being “that girl” in real estate is expensive. Because looking polished, put together, and on brand is not free. In this episode, we’re talking about what it actually takes to keep up with the image, the pressure that comes with it, and the question everyone is secretly asking themselves… Is it...

okay wait… we realized clients do NOT care about half the things we thought they did 😅 in this episode we’re talking through what clients actually expect from us vs what we  think  they expect and why a lot of agents (including us at one point) end up overcomplicating everything.... we get into things like: what actually builds trust with clients why being “perfect” doesn’t matter as much as you...

This one’s a little different. No framework, no checklist. just an honest conversation about something we both had to figure out the hard way. We’re talking about how to show up on camera when it doesn’t feel natural, why your ‘imperfect’ posts might actually perform better, and the small shifts that make consistency actually feel doable. If you’ve been sitting on posting for months waiting until...

Most realtors aren’t struggling because they’re not doing enough… they’re struggling because they’re doing the wrong things. This is a quick solo episode breaking down what’s actually working for me right now and what I’ve completely stopped focusing on. If you feel busy but not seeing results, this will probably make you rethink a few things. xo

Not knowing what to say is costing you more deals than you think. Because it’s not the big moments… it’s the pauses, the hesitation, and the things you don’t say that change everything. In this episode, we’re breaking down exactly what to say when you feel stuck, caught off guard, or unsure in conversations with clients — and how to keep control even when you don’t feel confident. If you’ve ever w...

Most agents think AI is making them better…but it’s actually making you sound like a robot and people can tell. In this episode, we break down what’s really happening when you rely too much on AI and why it’s quietly killing your ability to connect, convert, and stand out in conversations with clients. Because it’s not about using AI… it’s about knowing how to speak to it — and more importantly, h...

Do realtors actually make too much money… or do people just not understand the job? In this episode, we’re getting honest about the commission conversation , what agents actually take home, how much work goes into one deal, and why this industry is far from “easy money.” Because what people see on the outside is very different from what it actually takes to close.

Burnt out, overwhelmed, and constantly “on”… welcome to real estate 🤝🙂‍↕️ From late-night texts to deals falling apart at the last second, being a realtor isn’t just showing houses.... it’s managing emotions, expectations, and a business that never really turns off 👏🏼 In this episode, we’re talking about why so many agents feel exhausted right now, what’s actually causing it (because it’s not...

Are you a business owner? A salesperson? An influencer? A therapist? Being a realtor isn’t just selling houses!! it’s navigating expectations, boundaries, income pressure, comparison, and constant reinvention. In this episode, we unpack the identity crisis that comes with building a personal brand while running a business and how to stop shrinking yourself to fit into a box. If you’ve ever questio...

COLD CALLING IS NOT DEAD.! Most people are just doing it wrong. In this episode of She Sets The Standard: We are diving into one of the most debated lead generation strategies in real estate and business. The phone. We are going to break down how an entire pipeline can be built through cold calling when the approach is done correctly. Inside this episode we deep dive into those structure of a succ...

Hook Ideas at the bottom!! 😇 You’re posting consistently. You’re trying to show up. But the business isn’t translating. In this episode, we break down why social media growth and actual client conversion are not the same thing — and what most agents are missing. We talk about: – The difference between consistency and strategy – Why generic content doesn’t position you as the expert – Hooks that a...

If you woke up tomorrow with no followers, no clients, and no pipeline… would you actually know what to do? In this episode, we’re breaking down exactly how we would rebuild our business from zero. No database. No social proof. No momentum. Just strategy. Here’s what we’d focus on immediately: • How we’d find our first paying clients • The fastest way to create momentum from nothing • What we woul...

You don’t get to be high-standard in business and low-standard everywhere else. In this episode of She Sets the Standard, we break down what it actually looks like to raise your standards in love, life, and business and why the same patterns show up until the standard changes. ▪️ Chemistry vs. compatibility ▪️ Where being “easygoing” quietly limits growth ▪️ Why people stay longer than they should...

In this episode, we’re breaking down what it actually takes to make six figures in real estate & why it’s not as impossible as people make it sound. We’re talking mindset, lead generation, social media vs. cold calling, consistency, and the standards you set for your business. Six figures isn’t about luck. It’s not about being the loudest in the room. And it’s definitely not reserved for the “...

In this episode, we’re breaking down how we actually generate leads in real estate.....from cold calling to content to building relationships online. No magic. No shortcuts. We talk about: – What cold calling really looks like – How social media plays into our business – The mistakes most agents make – And why consistency matters more than strategy This isn’t a “pick one side” conversation. It’s a...

Welcome to the first episode of She Sets The Standard. This is not another new year new goals conversation. This is about identity! In this episode, we are breaking down why chasing goals keeps you stuck and why raising your standards changes everything. Business. Relationships. Money. Discipline. Self respect. All of it. We built our businesses on this mindset and it changed everything for us. Th...