Ripped Open

My reels average about 20 likes. I made just under $40,000 in August. I'm at $180,000 this year. I've never run an ad, I don't have a team, and I have never sent a cold DM in my life. In this episode I'm breaking down what your content is actually missing, why content that performs and content that converts are two completely different skills, and what the posts that actually made...

There is a client on your roster right now who would say yes to your higher tier today, and you have never once brought it up to her. The reason you haven't asked is that you think upgrading a client means pitching her. It doesn't. I have never once pitched a client on a higher tier, and I've upgraded plenty of them. In this episode, I'm breaking down why you avoid this conversatio...

Some of my run coaching athletes started with me at $169 a month and ended up paying upwards of $600 a month. They stayed through price increases, through hard training blocks, and way past the goal they originally signed up for. It's because I built specific moments into how I coached, and those moments happened with every single client whether I felt like it that week or not. In this episode...

Everything you've heard about retention starts at the sale. Onboarding, check-ins, renewals. All of it. THE SALE IS ALREADY TOO LATE. Most coaches have never once connected how they sell to how long their clients stay. In this episode, I'm getting into the overpromise you made in a DM you don't even remember sending, why signing someone you knew wasn't a fit costs you more than the...

I made just under $40,000 in August...and a huge chunk of it did NOT come from new clients. It came from people who were already in my world. Clients in my group program who decided they wanted 1:1. Renewals I never had to ask for. Referrals up the wazoo. If you think a $40K month means signing 20 new people - it doesn't. And that's the part almost nobody in this industry is teaching. In t...

In this episode, I'm breaking down the 90-day plan that gets you to 6 figures without the endless 1:1s. Without the Sunday dread. Without your income disappearing the second you want to take a week off. But I'll be honest with you...most coaches won't do this. Only about 1% actually will. If you feel like you're that 1%, this one's for you! PS - At the end, I'm telling you...

The #1 reason most fitness coaches never hit 6 figures is that they've made themselves the product. The unlimited messaging. The training plans written on a Sunday before you've even finished your coffee. The always-available check-ins you said would be bi-weekly and then answered one-off messages because you got nervous. It looks like dedication. And it is. But it's also why you can&#...

If you're a fitness coach who's maxed out on 1:1 clients and still not making the money you want to be making — or if 1:1 clients are the only thing you're taking on right now — you are on the QUICKEST path to burnout. And you are going to hate your life when you hit 6 figures. In this episode, I'm pulling back the curtain on the shift that got me off that ride — how I hit consiste...

I've coached hundreds of online fitness coaches. And the ones hitting consistent $10K months have four VERY specific characteristics in common. In this episode, I'm breaking down exactly what they are - and how to know which ones are the reason you keep not breaking through to $10K months and beyond. This isn't a checklist. It's an identity. And every day you get to *decide* to bec...

You have the strategy. You've heard the moves. You know what you need to do. So why aren't you doing it?! Most online fitness coaches assume the answer is more strategy. A better content strategy. A better funnel. A more compelling offer…  It's not. The gap between knowing and doing is a belief gap. And no amount of strategy fills it. In this episode, I'm breaking down what's a...

Last summer, I was reading We Should All Be Millionaires by Rachel Rodgers. And there was one page that completely changed how I think about money in my business. The idea: if you want to make ten thousand more dollars, just go make it. Stop treating your income like something that happens to you and go create it on purpose. My first reaction was: that's insane. There's no funnel, no launc...

Most fitness coaches picture leaving their 9-5 like this: hit a certain revenue number, feel ready, put in your notice, freedom. That's the version that gets posted about on social media, and that's not what happens at all. In this episode, I'm pulling back the curtain on the 3 specific things I had in place before I left...things most online fitness coaches never even think about: If...

You wake up at 5am for your training. You follow the plan even when you're tired. You don't skip sessions because you're busy or because you're not sure if it's going to work. That's who you are as an athlete. Now think about your business. Do you show up for it the same way? Because most fitness coaches are two completely different people...a disciplined, committed athlete...

A 1:1 roster is not a business model. It doesn't matter if you have 5 clients or 50. If every offer you have still costs you your time, your energy, and you being available...you don't have a business model. You have a drain. And most fitness coaches are building this way from day one without even knowing it. In this episode, I'm breaking down: Why a roster of 1:1 clients has a ceiling...

When most health and fitness coaches hear "client experience" they think: check in on your clients, respond quickly, remember their kids' names. That's not a client experience strategy. That's baseline human decency! Client experience is not a personality trait. It's an intentional daily strategy. And the coaches who treat it that way are building businesses that SKYROCKE...

I’ve built two 6-figure businesses, and neither was built by going viral. In this episode, I'm breaking down the exact four types of content that built everything, once as a run coach, and now as a business mentor for health and fitness coaches. No massive audience required. No daily posting. No Gymshark aesthetic (IYKYK). Just four types of casual content, done consistently, by someone who ac...

You want to hit $100K. Maybe you're close. Maybe you've been close for a while. Maybe you're growing, but not at the rate you thought you would be by now. I built my first six-figure business in 3 years. My second one in 12 months. Completely different result…because the second time I actually understood what was in the way. In this episode, I'm breaking down the three things I wis...

Last quarter was my best quarter ever in business. Not my best quarter, where I was locked in, grinding, nose to the grindstone, sacrificing everything. My best quarter where I was traveling more than I ever have. Training. Living my actual life. And I used to think that was impossible. I genuinely believed that more money meant more work.  I built an entire business on that belief for years. And...

In this episode, I’m joined by Kendra Lahue - a strength & nutrition coach for former athletes rebuilding their body, strength, and confidence. As a former college athlete herself, we dive into the phase of life that no one prepares you for when you’re in your adult life. Your sport ends, the structure disappears, and suddenly: -you’re training hard…but not seeing it-you don’t feel like yourse...

You do not have to love content to grow your business. In this episode, I'm talking to the coach who dreads posting, overthinks every caption, and feels like content has become this giant emotional event every single week. We get into why you probably don't actually hate content...you hate the way you're trying to do it...and the exact shifts that make it easier, lighter, and way more...

How much time did you spend this week thinking about KEEPING the clients you already have? Probably not much... Most coaching businesses are built entirely around acquisition, aka - getting new clients in the door. That's what everyone teaches. But almost no one is building their business around retention. According to research, increasing your retention by just 5% can increase your profits by...

What does it *actually* take to build a gym from the ground up? In this episode of Ripped Open , I’m joined by MacKenzie Orzechowski (@builtbarnstrong), founder of Champion Athletics + Fitness , a women-only strength training community run out of a 100+ year-old barn in Connecticut. But this conversation goes way beyond workouts. MacKenzie shares the story of how BUILD45 came to life, why creating...

The health + fitness coaching industry is changing...and if you're still thinking client retention is about having perfect programming, you're going to feel it in 2026. In this episode, I'm breaking down the client experience trends that will actually move the needle for coaches who want to build businesses that compound (not ones that constantly need new clients to survive). We're...

What if I told you that your clients aren't leaving because of your programming? Most fitness coaches have solid programming. You know your sh*t. You can write a good plan. You can get people results. But you're so focused on the workouts, the nutrition, the numbers…that you're completely missing the emotional experience of being your client. And that emotional journey is EXACTLY what...

What if your best clients became your biggest source of referrals? What if they upgraded to higher-tier packages without you even asking? What if they stayed with you for years (not just months) and talked about you to everyone they know? This is what happens when you stop treating all your clients the same and start rewarding loyalty. In this episode, I'm showing you exactly how to do that: W...