Please Cite Me, Robot

You thought you were the market leader? Cute. Zero-Click Nick finds out that when he asks ChatGPT for the "Best Agency," it sends users straight to his arch-nemesis. Hallucination Heidi breaks down the hard truth: In the AI era, you aren't fighting for rankings, you're fighting for Share of Voice. We discuss: Why the AI loves your competitor more than you (hint: it’s not about their logo). Geometr...

Stop patting yourself on the back for that 2% Click-Through Rate. It’s embarrassing. In this episode, Zero-Click Nick tries to impress Hallucination Heidi with his monthly SEO report, only to realize he’s reporting on a ghost town. We expose the "Agency Lie"—why the reports you pay thousands for are hiding the real disaster inside the AI "Black Box." We cover: Why your Google Search Console is gas...

Grab a shovel, we’re burying your SEO strategy. In this debut episode, Zero-Click Nick is having a mental breakdown because Semrush says he's #1, but his analytics look like a crime scene. Hallucination Heidi explains the hard truth: Google isn't sending you traffic anymore; it's cannibalizing your content to feed its AI. We discuss: Why "Zero-Click" is the scariest buzzword of 2025. How Google AI...