Pest Control Marketing That Actually Works

Google Ads for Pest Control: Stop Wasting Money Most pest control companies running Google Ads are paying for clicks they'll never convert. In this episode, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down exactly where that budget is going — and how to stop the bleeding. Elisabeth walks through the three most common waste patterns: broad match keywords that serve your ad t...

Creative Marketing Tactics on a Small Budget If you're a small pest control company competing against bigger budgets, you have an advantage: you can be creative, nimble, and hyper-local in ways big companies cannot. A national pest control company spends $50,000 on a regional TV campaign. Thousands of people see it, but it's generic and forgettable. Meanwhile, a local operator spends $200 sponsori...

If your only lead generation method is a phone number, you're losing 30-40% of potential customers before they ever contact you. Younger homeowners - now the largest group of home buyers in America - prefer to text, chat, or book online rather than call. And even customers who would call can't reach you at 9 PM when they spot a pest problem. This episode breaks down the five lead capture methods e...

Episode 12: Landing Pages That Convert: Design and Copy That Works If you're running paid advertising without dedicated landing pages, you're lighting money on fire. That's the blunt truth from Emily Porter, Cube Creative's website and project specialist, who joins Adam and Elisabeth to break down exactly what makes a landing page convert—and why sending paid traffic to your homepage is costing yo...

Seasonal Marketing: How to Own Your Spring Rush If you're waiting until March to start your spring marketing, you've already lost. Your competitors started in January, and by the time spring shows up on the calendar, they've captured the early bookings and the mental real estate of your potential customers. In this episode, Adam, Elisabeth, and Chad break down the 90-day preseason marketing timeli...

Email Marketing That Brings Customers Back Email marketing delivers $36 back for every dollar spent—the highest ROI of any marketing channel. Yet most pest control companies send zero marketing emails to their customers. In this episode, Adam, Elisabeth, and Chad reveal why email works so well for pest control and exactly how to set it up. You'll learn the four automated email sequences that gener...

Social Media for Pest Control: What Actually Works in 2026 Social media is one of the most misunderstood marketing channels for pest control companies. Most operators either ignore it completely or waste hours posting content that generates zero leads. In this episode, Adam and Elisabeth bring in Hannah Kilpatrick, Cube Creative's social media manager, to break down what actually works. You'll lea...

Episode 8: Word-of-Mouth Marketing Isn't Enough Anymore Referrals got you to $500K. But they won't get you to $2M. In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway explain why the same word-of-mouth strategy that built your pest control business is now holding it back. Word-of-mouth is the best marketing channel that exists. Referred customers close at 50-60% compared to 20-30%...

Content Marketing That Actually Brings in Customers Most pest control companies waste time creating content nobody reads. Blog posts about "fun facts about termites" and "interesting ant behaviors" don't generate leads. They generate crickets. In this episode, Adam, Elisabeth, and Chad reveal why most pest control content marketing fails and the simple mindset shift that fixes it. You'll learn the...

Should You Do Door-to-Door? Is door-to-door dead in 2026, or is it still a viable way to grow your pest control business? The answer depends on your market, your margins, and your goals. In this episode, Adam, Elisabeth, and Chad break down the real math behind door-to-door sales. You'll learn exactly what it costs to acquire a customer through door knocking, which conversion rates make it profita...

Episode 5: Google Business Profile - The Zero-Dollar Marketing Channel Your Google Business Profile might be the most powerful free marketing tool you're not using. When homeowners search "pest control near me," Google shows three local businesses at the very top of the results—the local 3-pack. Those three listings get 93% of the clicks. If you're not there, you're invisible to ready-to-buy custo...

Episode 4: Your Website is Losing You Money - Here's How to Fix It Your website gets traffic, but the phone isn't ringing. Visitors land on your site, look around, and leave without requesting service. Every one of those exits is money walking out the door. In this episode, Adam Bennett and Elisabeth Pallante dig into why most pest control websites fail to convert visitors into leads—and the speci...

Your Google Business Profile might be the most powerful free marketing tool you're ignoring. When homeowners search "pest control near me," Google decides which companies show up in that local 3-pack. If you're not there, you're invisible to ready-to-buy customers. In this episode, Adam Bennett and Elisabeth Pallante walk through exactly how to optimize your Google Business Profile to attract more...

Episode 2: The Hidden Cost of Marketing Platform Lock-In You've been paying $3,500 a month for an all-in-one marketing platform. The website looks decent, leads are coming in—but the price keeps going up and the service keeps going down. You want to leave. But then you ask yourself: What do I actually own? In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway expose the hidden costs...

Most pest control companies waste thousands on marketing that doesn't bring in new customers. They try random tactics, chase shiny objects, and end up frustrated when the phone doesn't ring. In this first episode of Marketing That Actually Works, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down the three biggest reasons pest control marketing fails—and what to do instead. Y...