MicroConf On Air

When you find yourself consulting on number of client projects, as a solo consultant, you might run into bandwidth issues that can slow your growth. Learn how Molly took her experience marketing for Real Estate Agencies and applied a subscription based SaaS model to that framework, allowing her to erase the boundaries and limits time placed on her.  https://microconfonair.com Molly Wolchansky is t...

In this recording, Irina Nica (Senior Marketing Manager at HubSpot) goes over how to build buzz and backlinks on a bootstrapped budget. Irina is in charge of the Hubspot's off-site SEO Strategy, including content promotion, influencer outreach, and link building. Prior to joining HubSpot, Irina was the Marketing Manager of SEOmonitor.com – an award-winning SEO tool for agencies. MicroConf Europe 2...

Competition online is getting increasingly fierce, how do you stand out from the crowd in a marketplace dominated by industry giants? In this talk we’ll explore the ways to win organic clicks and sales away from the big players in your industry whilst working with budgets a fraction of theirs. Key takeaways include: • How to develop SEO strategies to outrank the industry giants • Standing out in t...

Andy Ayim talks about how mental models can help us to make different types of decisions. And how, by using specific frameworks, we can focus on solutions that aren’t immediately obvious. https://microconf.com #microconf #microconfeurope 2019 MicroConf Europe 2019 Join our exclusive community for SaaS founderss → http://microconfconnect.com Twitter → https://twitter.com/MicroConf E-mail → support@...

Bootstrapping V. Venture Capital. This is an ongoing discussion in the SaaS startup community for the last decade . The question is less about the how, and more often about the why and when. MicroConf has always advocated for self-funding and customer centered entrepreneurship, while venture capital can be a chase for profit. We're chatting this week with Hana Mohan, founder of MagicBell.io (https...

Entrepreneurship is moving at a breakneck speed to keep ahead of the curve and create without getting overtaken by your nearest competitor.   If you aren't learning the market your business serves and the intricacies of it's consumers quickly, then you'll never keep up with their needs.   Anders Thue Pedersen experienced that outpacing while he was building his last business, TimeBlock.   Learn ho...

We’re fortunate to be continuously amazed by the quality and number of applicants for TinySeed’s annual accelerator program: https://tinyseed.com #tinyseed In total, we’ve received nearly 2,000 applications across our three accelerator batches. And with each successive batch, the quality of applications has grown alongside the percentage of companies with higher revenue. This round’s batch is also...

Finding product market fit is not an overnight process.   It's almost impossible to strike that sweet spot at the onset of your product idea - even if you have some degree of validation.   https://microconfonair.com This episode is sponsored by  Rewardful , turning your biggest fans into your best marketers.  Get 30% off your first 3 months by heading to  getRewardful.com/startups . Offer expires...

There is power in numbers and developing communities around your brand, your product, and your users can be a great strategy to ensure customer and client satisfaction. https://microconfonair.com Rosie Sherry has just started a new role with Orbit.love and has been serving as the Community Manager for Indie Hackers before launching her Community Building hub, community and course, Roiseland. I wan...

You should be scripting your sales calls the same way you script a webinar or presentation.   Reinventing the wheel every time you get on a call with your customers is less efficient than creating a standardized set of responses and direction for the call.   John Ndege has launched a number of profitable businesses, but has taken a turn to teaching solid sales strategies.  

Mentorship for SaaS Founders can mean the difference between the slow SaaS ramp of death and making the critical changes to your process that helps get you to consistent growth. https://microconfonair.com John Knox is a repeat Angel Investor in some of the most successful mobile and SaaS brands, including Summit, Branch, and 1 Second Everyday. He is a current Mentor for TinySeed, and his insights...

The hosts of the SaaS Podcast Award nominated Software Social Podcast join Rob to chat about all things SaaS, early stage marketing strategies, and more.   https://microconfonair.com Michele Hansen @mjwhansen   Co-founder of Geocodio @geocodio, A geocoding SaaS, which she and her husband started in 2014. It started as a side project and she went full time in 2017. She is co-host of Software Social...

Just as designers benefit from learning a little bit about programming, programmers, marketers, product managers, and salesfolk, can benefit from learning a little bit about design. https://microconfonair.com Tracy Osborn is the Program Manager of TinySeed, Founder of WeddingLovely, and an all around genius when it comes to operational efficiency and web design.   Her book, Hello Web Design, will...

Comprehensive data about the state for bootstrapped (or mostly) founders and how to use the report to make meaningful change in 2021.   To access the full report, head over to https://stateofindiesaas.com.   For nearly a decade MicroConf has helped startup founders grow faster through access to world-class experts, and the world’s most trusted community of ambitious, bootstrapped and mostly bootst...

The inimitable Steli Efti has been a leader in the startup and SaaS sales landscape for years. Check out this live Q+A focused on sales processes. - Any tips on how I can use to my advantage the fact that I am a client as well as a co-founder in marketing, sales or during onboarding calls? 2- I have had extensive success in Marketing & Sales in the Sports & leisure industry selling an in-p...

http://microconfremote.com We asked our MicroConf Remote speakers to answer the question: "What is one thing I can do today that will make a meaningful impact on by business in the future?" Bjork uses a simple expense audit and asks 3 questions for each transaction: Should I cancel this? Should I change this to a yearly discount plan? Can I ask for a discount? Check out the video and get registere...

http://microconfremote.com Chapter 4: Onto something new… There is something to be said about bootstrapping your business to millions in revenue, to stick by it and still hold the keys, over 2 decades after launch. It is rare to see the founders of any company stick it out for that long… but there isn’t much that isn’t rare about the founder journey that our next storyteller can share. It begs you...

http://microconfremote.com Let’s face it – there comes a time in a founder’s lifecycle within their company where having them on support emails is a terrible idea. Eventually, you’re going to have the assets to be able to afford a marketing person, and THAT person is now responsible for all of the copyrighting. You cannot be the only person doing demos. In time, if your company has found product m...

Curious about TinySeed, MicroConf's accelerator and fund? The TinySeed accelerator team (Tracy Osborn, Rob Walling, and Einar Vollset) recorded this live webinar to answer questions about their third application round.   Jump to a question: 2:43 - Why is it called TinySeed? 8:52 - What are TinySeed's basic investment terms? 13:55 - Do we invest in non-US countries? 16:03 - Do we invest in B2B comp...

http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? And finally, we have Asia Orangio of Demand Maven who think that paying off your Analytical Debt as early as possible will clear up a lot of question marks later on in your business. If...

http://microconfremote.com Chapter 3: Accelerating to $100K MRR and Beyond While the first $10K MRR may be one of the tallest hills to climb, sometimes, if you time things right and you’ve put in the work to be a known quantity within the communities, the social media circles, and the leading voices in your target market, you can feel the slow rumble of blastoff that has you moving towards your ne...

http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Viola Eva of Flow-SEO has a few quick tips on how to optimize your best performing content for SEO. If you want to join in on the conversation with over 1400 other founders, join MicroC...

http://microconfremote.com Join the MicroConf Remote host, Rob Walling, for a conversation with Andy Martin, Founder of BlueRithm and Minneapolis Native who joined us in the MicroConf Remote studio to chat about his experience building BlueRithm on the back of a successful career supporting large scale projects. If you want to join in on the conversation with over 1400 other founders, join MicroCo...

http://microconfremote.com What are Quick Fixes? We asked some pretty smart people a pretty hard question: What is 1 thing you can do today that is going to make tomorrow and on easier for you to run your business? Meryl Johnston, Co-Founder of Bean Ninjas, takes a deep look into things that founders at a few different stages of their journey can be optimizing their finances for the future. If you...

We are hosting Lars Lofgren, CEO of Quick Sprout, to answer listener questions about SaaS, growth, and more. What is a good content marketing routine for a solo startup founder? Considering aspects such as: publish on own site vs guest writing for popular publications in the niche, ratio of educational/promotional flavour, or any other tips that come to mind - Kasra from FeedbackOnSite.co How much...