Sidewalker Daily

Influencer Confidential

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...

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Autor

Sidewalker Daily

Kategorie

Business

Podcast-Website

www.sidewalkerdaily.com

Neueste Folge

29. Okt 2026

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When To NOT Pitch A Brand! #147 07.06.2023

In the captivating world of influencer marketing, the relationship between content creators and brands is a delicate balance that can lead to successful partnerships or missed opportunities. In this episode, we are going to discover moments to hold back from pitching brands, ensuring authenticity and fruitful partnerships. Align values, avoid clashing with your audience, and learn fair compensatio...

How To Make Money Blogging In 2023 #146 16.05.2023

In this episode, we'll show you how to turn your blog into a money-making machine. Whether you're a beginner or an experienced blogger, you'll learn actionable tips and strategies to help you monetize your blog and earn passive income. We’ll dive into various monetization strategies available to bloggers, from advertising and sponsored content to affiliate marketing and digital products. Whether y...

SEO For Influencers | Tips On How To Use SEO Keywords To Grown Your Business #145 11.05.2023

As an influencer, you know how important it is to have a strong online presence. But with so much competition out there, how do you ensure that your content is being seen by the right audience? The answer is search engine optimization (SEO). In this episode, I'll share some invaluable SEO tips for influencers to help you increase your visibility on search engines like Google and Bing. We'll start...

How To Deal With Criticism As An Influencer/Creator #144 03.05.2023

As a Creator, you’re putting yourself in the limelight! Influencers often become public figures, which opens the door to getting criticism from basically everyone you know. In this industry, it is not uncommon for you to be put under the microscope by many different people and areas in your business. From your followers to family and friends, and even the brands you partner with. It’s very importa...

How To Pitch To Travel Brands And Tourism Boards #143 13.04.2023

Did you know that you don’t need to be just in the travel niche to land paid travel partnerships? Yep! Anyone in any niche can pitch travel and tourism boards and land paid travel partnerships! You just need to know the right steps to take to get the ball rolling! In today’s episode, I will dive deep into how you can position yourself to send out pitches to travel brands and tourism boards confide...

How To Deal With Internet Trolls As A Creator #142 06.04.2023

Unfortunately, internet trolls have always been a thing. And we all know they’re not going anywhere either. As a Creator, you probably deal with more than your fair share of online bullies. It can feel impossible sometimes to ignore the hate and not let it get to you. We can’t control what people say and post online, but we can control how we handle our reaction to internet trolls so that we prote...

TikTok Launches A Revamped Creator Fund 🔥 #141 04.04.2023

TikTok has updated their Creator Fund program! So what does this mean for you as a Creator? In today’s episode, I will go over the inside scoop on the latest updates in TikTok's new Creator Fund Program. We will talk about what is now a requirement to make money on TikTok, how you can apply, and even jump into what else TikTok is working on BTS! Articles mentioned in this episode: https://www.thev...

You NEED To Be Outsourcing As A Content Creator #140 30.03.2023

For many content creators, being a creator means being an all-in-one business. That means self publishing, social media management, editing, and pitching to brands. There's a huge misconception that creators need to be doing everything on their own but nothing could be further from the truth. Not only does outsourcing enable you to put time into your channel and try new things, but it will also sa...

How To Set Boundaries As A Creator In 2023 #139 28.03.2023

As in all aspects of life, boundaries are incredibly important to keeping your mental and even physical health a priority. Often in the life of a Creator and Influencer, there might be pressure to share everything with social media. Lines between personal and work life can easily get blurred, which can lead to burn-out and worse… quitting. It is CRUCIAL that as a Creator, you practice setting boun...

How To Grow On TikTok In 2023 | TikTok Algorithm Updates! #138 23.03.2023

As a Creator, probably one of the most stressful things to deal with are the algorithms for social media. And yet, it is also one of the most necessary things to understand. In today’s episode, we will go over TikTok’s algorithm and the newest update they have made. Understanding the TikTok algorithm works will help you grow as a Creator in 2023. Join us as we explain in-depth TikTok’s algorithm u...

Amazon Influencer Program | Should You Join? #137 21.03.2023

contetCreators and Influencers are becoming more and more interested in Amazon’s growing Influencer Program. As an Amazon Influencer, you can create an Amazon storefront where you gain an affiliate for purchases made through your page. There are many benefits that come with joining the Amazon Influencers program, however, there are some things you may want to consider before joining. Learn all abo...

How To Double Your Income - Hire An Influencer Assistant! #136 13.03.2023

As much as we might want to do it all, we simply can’t! To be honest, we really shouldn’t, either. As a business owner, inviting someone into your baby might be hard to do at first, but we know that it could prove to be worth it. Hiring the right type of help will allow you to have more hands on deck helping with daily tasks, such as pitching to brands and scheduling appointments and more, giving...

The Term “Influencer” Is Changing! #135 10.03.2023

The term “Influencer” has changed significantly since it first started to make its away around. At first, many people found the term cringy refusing to use it. Nowadays, there is a multi-billion-dollar industry that revolves around being an Influencer! What does the term Influencer mean in 2023 and who is an Influencer? We will go over these questions and more in today’s episode all about Influenc...

How To Increase Instagram Engagement In 2023 #134 08.03.2023

Do you want to step up your Instagram game? We've tried it all - So what's actually worked for us and our clients when trying to increase our engagement on Instagram? In this episode, we're going to give you 10 engagement hacks that will help you grow your brand on Instagram and make your life so much easier in 2023! 👉 Book A Call: https://bit.ly/swdcoaching 🎁 Free Gift For Influencers & Cre...

10 Powerful Ways To Boost Your Confidence As A Creator Or Influencer #133 15.02.2023

We know that confidence doesn’t always come naturally especially for content creators. The pressure is always on and it’s easy to lose your self esteem. We also know what it takes to build and grow your confidence as a content creator! In today’s episode, I will be sharing with you the top 10 powerful tips to boost your confidence as a content creator or Influencer. Finding the confidence within y...

Afraid To Pitch To Brands? Do This Instead! #132 13.02.2023

Some people really struggle with reaching out and pitching to brands to social media collaborations or endorsements. In this episode I give some useful tips on how to go about promoting yourself and inevitably growing your audience on various social media mediums by creatively working your online presence to be something special that brands are looking for! 👀 Want to get brands to notice you? Try...

The Best New Instagram Trends For 2023! #131 01.02.2023

Want to know the hottest Instagram trends for 2023? New Instagram trends appear every month. With the evolution of content creation, what will the top trends be in 2023? I'll be showing you our predictions for the Instagram trends today, social media trends for 2023, the most popular content on Instagram 2022, and I'll be sharing some of the best new marketing ideas that you can try to take advant...

TikTok Media Kit Tips #130 20.01.2023

Ready to put together a TikTok media kit that helps you land your dream paid brand deals? You might think that you can throw some of your TikTok stats onto a media kit template that you found online and be on your way. However, TikTok influencers who put thought and intention into their TikTok media kits are always going to stand out more and have a greater success rate with landing paid brand dea...

How Much will TikTok brand Sponsors REALLY Pay? #129 18.01.2023

If you’ve been creating on TikTok, you might be starting to wonder how to work with brands on TikTok or how much to charge for TikTok sponsorship deals. At Sidewalker Daily we work with Creators on Influencers on all platforms, and we typically see that TikTok Influencer prices are a bit lower than prices on other channels. In today’s episode we’re digging into why TikTok sponsorship might look a...

How To Pitch To Brands As A UGC Content Creator And Influencer In 2023 #128 16.01.2023

Pitching to brands as a micro-influencer can be easy, but there are some things you have to consider before reaching out. Pitching to a brand is a delicate process that requires a specific format. Many influencers (especially micro/small influencers) have no idea how to reach out to a brand and end up losing the opportunity. In this episode, I break down the essentials of how to pitch to your favo...

What It Means To Be A (Social Media) Influencer In 2023 #127 13.01.2023

Do you dream of being a social media influencer? Do you want to be a paid influencer or an Instagram influencer? In this episode, we explore the many facets of what it means to be a 'Social Media Influencer' in 2023. Social media is growing, it's bigger than ever, and there are a ton of opportunities. So if you want to be a social media influencer, or if you are one and want to be a top influencer...

11 Resolution Ideas For Content Creators In 2023 #126 11.01.2023

As the new year of 2023 quickly approaches, you might be reflecting on your 2022 resolutions. #contentcreators across the internet are already setting their resolution goals and what 2023 will be like for them. To start you off, we have 11 content creator resolutions that will benefit you! To make this a fun experience, comment down below what your #1 resolution will be! For Info: hello@sidewalker...

Working With Influencers / Marketing Happy Hour and Influencer Confidential #125 23.12.2022

Influencer marketing is taking over in the marketing industry! Join me today as I interview Erica and Cassie, hosts of the Marketing Happy Hour Podcast, and we dive into everything from advice to misconceptions about social media marketing. Erica and Cassie are marketing influencer professionals with a passion for teaching their community how to grow their businesses by interviewing top marketing...

How To Grow Followers With Instagram Collabs #124 17.12.2022

Instagram Collabs are the hottest new feature that allows users to co-author Instagram feed posts and Reels. When you can work together with other creators and brands, there's an opportunity to make bigger connections, get more exposure, and drive new opportunities. In this episode, we'll explore the basics of collabs, what creators can do with them and how creators can partner up. We'll also touc...

What The Adobe Creator Report Means For Creators #123 14.12.2022

Link For Reference: https://s23.q4cdn.com/979560357/files/Adobe- 'Future-of-Creativity'-Study_Creators-in-the-Creator-Economy.pdf Becoming a creator who is able to monetize their work is no doubt becoming an easier goal to achieve. According to this new Adobe Creator Report, almost half of content creators make good money from their online activities. While professional creators can make a living...

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