Sidewalker Daily
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...
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29. Okt 2026
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WARNING To 9-5 WORKERS Who Want To Be Influencers With Brenda Orelus [Creator Currency Ep. 6] 16.11.2023 33:18
In today’s episode, we explore the world of trying to become a social media influencer on Instagram while maintaining a full-time job. Gain valuable insights from Brenda Orelus, also known as The Flight Bae, who has successfully balanced the demands of both worlds. She’ll go over pitfalls to watch out for, as being a 9-5 worker comes with certain workplace challenges that you will want to consider...
Viral Creator @mama_caromejia Reveals HUGE Secret When Working With Brands 🤫 [Creator Currency Ep. 5] 08.11.2023 49:17
In today’s episode of Creator Currency, I’m talking all things brand deals, motherhood and mental health, with one of my favorite Mama Creators - Caro Meija While Caro’s content is in Spanish, today’s episode is in English - and she dives deep into the world of going viral, growth strategies, mental health, brand deals and more! (She even shares how she gets some of her biggest brand deals, and to...
Make Money As A Creator! @marty_sandiego talks all things MONETIZATION [Creator Currency Ep. 4] 01.11.2023 43:09
Welcome back to Creator Currency where we are all about shedding light on the business side of being an Influencer we're talking rates, monetization, and much much more! To kick us off is none other than Martinique Lewis, an award-winning diversity in travel consultant, President of the Black Travel Alliance and an advisor to Conde Nast Traveler... The best part is this episode is going to share m...
Pros VS Cons Of The Amazon Influencer Program... Is It Worth It? #166 26.10.2023 12:44
Thinking about joining the Amazon Influencer Program? Plenty of social media Creators, Influencers, and bloggers use the Amazon Influencer program as a stream of income for their business. But as an Influencer, you've got a lot going on and it's hard to know if you should add another item into your content strategy. That's why in this episode we really wanted to get into the pros and cons of the A...
The Influencer Job... Is It Worth It? #165 24.10.2023 8:11
Full time influencing has very much become a career for many. And just like any job, that means there are plenty of aspiring content Creators and Influencers wondering, "Is being an Influencer worth it?" It also means that there are plenty of pros and cons of being an Influencer, many that not everyone thinks about. We're obviously fans of the Influencer and content Creator industries and think th...
Nervous To Pitch?? TRY THIS!! 🤩🤩🤩 #164 17.10.2023 7:46
From being unsure of who to pitch to and what to say when pitching to brands, to the often crippling fear of rejection from the brand...there's a lot that Creators and Influencers can find stressful when they want to get paid for their work. If you feel this way, good news is that you're not alone, pitching to brands anxiety is something all Creators face at some point. Even better news, we have s...
SECRET STRATEGIES: How TOP Content Creators Turn Rejection into SUCCESS! #163 10.10.2023 9:22
Getting a "no" after pitching to a brand is a HUGE fear for content Creators and Influencers. It can be gut-wrenching and disappointing to hear that rejection, especially when you really want to work with brands as a Creator or you really felt like it was the perfect potential partnership. We've worked on the brand side (so we've had to tell many Creators "no") and we now help Creators and Influen...
6 Things That Make You More Professional As An Influencer #162 05.10.2023 7:29
Are you lacking confidence in yourself as an Influencer? Or worried that your audience and potential brand partners won't take you seriously? We recommend doing a little audit of your Influencer or Creator business as it is and seeing what you can do to make yourself more professional! Upping your professional-look is a huge part of learning how to become an Influencer and how to get your first br...
Brand Collaboration Tips For Beginner Influencers #161 03.10.2023 7:37
When it comes to learning how to get collaborations with brands on Instagram and other social media platforms, there's a lot you can do to be successful. We share hundreds of brand collaboration tips here, from brand collaboration examples to perfecting your brand partnership emails. But in this episode we wanted to really focus in on how to approach brands for collaboration, and share some really...
How To Ask For Feedback From A Brand Partner Client #160 26.09.2023 6:44
Have you been asking for feedback from brand partners after your Influencer or Creator partnerships? If not, you should be! Of course, asking for feedback can be a bit intimidating, so we wanted to make an episode on how to ask for feedback. Hopefully this business advice gives you some inspiration and confidence to give you some inspiration and confidence when you're working with brands. In this...
Pitching To Brands IN PERSON #159 20.09.2023 10:26
Normally when you think about how to pitch to brands as a content creator, you might think of sending an email pitch, or maybe an Instagram DM. But pitching to brands in person is also a skill that Influencers and Creators should know! Basically, it's networking. Networking is a valuable tool no matter what industry you're working in, but in this episode we wanted to specifically talk about networ...
Signs You Have A Toxic Brand Partner ⚠️⚠️⚠️ #158 30.08.2023 10:33
Working with brands is one of the most exciting parts about being an Influencer or Creator. However, not all brand collaborations are the same! Successful brand collaborations should be worthwhile for both the Creator and the brand...and both parties should be getting what they want from the brand partnership. Unfortunately, not all brands that do paid collaborations have the Creator's best intere...
Does a niche even matter?! YES! @lewildexplorer shows us why [Creator Currency Ep. 3] 23.08.2023 18:30
In this episode of Creator Currency, we are going to be talking with Jeanine Romo, who is the founder of @lewildexplorer Not only is this interview special because Jeanine has been a part of the Sidewalker Daily community for ages, but Jeanine also shows us the importance of niching down and shares so much about her journey! We cover her first brand deal, biggest brand deal, dealing with Imposter...
3 Ways To get Hotels Sponsor You (NOT HOSTED STAYS) #157 22.08.2023 9:29
Navigating PAID travel partnerships is a bit tricky, especially because when a hotel offers a free stay, that's still a pretty sweet deal. But we at Sidewalker Daily are all about getting content Creators and Influencers paid for their work, so today we're giving you 3 ways for how to pitch to hotels. If you approach a hotel collaboration the right way, with a solid hotel pitch email template plan...
$40,000 in a month 🤯 ? Viral TikToker @morgsvstheworld shares all [Creator Currency Ep. 2] 16.08.2023 36:36
Welcome back to our Creator Currency series where we talk all about making money, brand deals and growing your business in the Influencer Industry! In our second episode, we get to know Creator, Morgan Fray from @morgsvstheworld. Morgan is based in Maryland and loves to share date night activities, unique experiences and travel tips with her audience of over 500,000 followers and counting! In this...
4 Things To Do After You Post On Instagram To Boost Your Engagement #156 15.08.2023 6:23
If you're hitting "post" on Instagram and then closing the app, you're doing something wrong! Being strategic with what you do after you post is essential for Instagram growth and engagement. In this episode we're giving you some Instagram growth tips about what you should do after you post to take advantage of the algorithm. Instagram growth can be tough; learning how to gain Instagram followers...
Advice For Newbie Influencers #155 11.08.2023 10:30
If you're interested in learning how to become an Influencer, these newbie creator tips are for you! When you first start out to be a social media influencer, one google search will hit you with hundreds of social media tips and tricks, dozens of ways to make money as a social media influencer, and more micro influencer tips than you can read. It's overwhelming! That's why in today's episode we're...
@hurraykimmay gets HONEST about rates and making money [Creator Currency Ep.1] 09.08.2023 44:06
Welcome to Creator Currency: Money Talks! In this episode, we get to know Creator and Undergarment Educator, Kimmay Caldwell. Kimmay is an Undergarment Educator and Self-Love coach that helps people feel comfortable (and confident!) in their bras. She has a community of over 100,000 collectively across social media and now uses her influence and content creation skills to partner with some of the...
How To Post Intentionally On Instagram #154 26.07.2023 7:17
If you want to make Instagram content that actually stands out and reaches your true audience, it's essential that you post on Instagram intentionally. Good, consistent Instagram engagement doesn't come from throwing any post onto your feed and hoping it takes off. Learning how to post on Instagram intentionally is A MUST on this now crowded platform! In today's post we're teaching you how to post...
Five Traits Of Every Successful Influencer #153 17.07.2023 6:53
Wondering how can you become a successful Influencer? There are just so many Influencer tips and tricks being thrown at you on the internet, it's hard to know what successful Influencers actually do. While there's no one secret to becoming a successful influencer, we wanted to keep things as simple as possible for you and give you FIVE traits that many highly successful Influencers have. If you wa...
What To Do When A Brand Uses Your Content Without Permission #152 12.07.2023 7:14
Has a brand ever grabbed your content and reposted it on their own social media platforms without asking you first? This probably made you wonder who owns Influencer content, and whether or not this type of content usage is something you can charge for. In this episode answering your Influencer content licensing questions! Influencer content rights are important and if you're a Creator or Influenc...
11 Reasons Why Brands DON'T Want To Work With (You!) Creators! #151 07.07.2023 11:04
Hey there, creator! Are you curious about what might be holding you back from brand collaborations? In this episode, we'll uncover the 11 crucial reasons why brands may hesitate to work with content creators like yourself. But fear not! While understanding these reasons is important, it's equally crucial to stay positive and proactive. Learn how to navigate these challenges with confidence and rem...
Behind The Scenes Of a Brand Partnership! 🤫🤫 #150 05.07.2023 7:05
Congratulations on landing that brand partnership! But what's next? In this episode, we've got your back. Join us as we delve into the secrets behind successful brand collaborations. From effective communication to exceeding expectations, we'll share valuable tips and strategies to help you navigate this exciting journey. Get ready to take your collaborations to new heights and make your brand shi...
7 Mistakes In Your Pitch Email To Brands (For Creators And Influencers) #149 12.06.2023 6:32
Hey there, creators and influencers! Pitching to brands can be a real challenge, but fear not! In this episode, I'm here to help. Learn essential tips to nail your brand outreach and boost your online presence. We'll uncover 7 common pitch email mistakes and guide you on the path to success. Don't miss out on valuable collaborations and endorsements. Watch now and unlock your true potential as a c...
5 Things Every Brand Is Thinking But Isn't Saying #148 09.06.2023 6:12
Step into the captivating world of influencer marketing for an exclusive glimpse. Behind the scenes, there lies a concealed aspect that brands seldom openly discuss, yet yearn to unveil. Join us as we delve into the intriguing realm of "Things that Brands Wish but Don't Say to Influencers." This episode exposes the inner workings of brand-influencer collaborations, revealing the unexpressed wishes...
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