Honest Wealth Builders

Abi Asija sits down with Mahima Dwivedi, founder of Azoth Business Solutions, an advisory and consulting company focused on helping growing businesses with capital strategy, expansion planning, and cross-border growth. Mahima shares how she transitioned from fractional advisory work into building a more scalable consulting model designed to help founders understand their readiness, identify growth...

Abi Asija sits down with Lenka Ilic of Lenka Ilic Architecture D.P.C. a full-service architecture firm based in Manhattan, with a specialized department called Apartment Renovation NYC specializing in apartment renovations, design, approvals, and construction administration. Key Insight: Lenka’s biggest opportunity is not simply taking on more projects. It is building a sustainable growth model wh...

Abi Asija interviews Seth Williams, founder of REtipster, about reducing founder dependency and growing a portfolio of businesses generating roughly $450,000 per year toward a $1 million goal. Seth breaks down his four businesses: REtipster, land investing, self-storage, and Stride CRM, while explaining why the strategies that once drove his media business have become less predictable. Key takeawa...

Abi Asija interviews Haseeb Asif, the founder of Tenplus, about scaling from roughly $110,000 in annual revenue to at least $1 million within three years. Haseeb’s biggest challenge is generating consistent, qualified leads without relying so heavily on Fiverr and Upwork. Key takeaway: growth comes from improving the entire sales system, not just getting more leads. Abi recommends faster lead resp...

Abi Asija sits down with Jullion Cooper, founder of PropertiesByJMC, to unpack the trust problem behind multifamily capital raising. After acquiring a 23-unit apartment complex in Lansing, Michigan, for $1.15 million, raising about $250,000 from investors, and contributing another $40,000 personally, Jullion explains why he never wants to repeat the frantic process behind his first deal. His next...

Abi Asija sits down with Igor Ivitskiy, a Google Ads consultant with 19 years of experience who helps businesses improve the efficiency and performance of their advertising. Igor's biggest business challenge is distribution: a sales funnel that worked extremely well in Ukrainian and Russian-speaking markets needs to be adjusted or rebuilt for the English-speaking market. Igor's business...

Abi Asija sits down with Slava Smagin, the owner of XIO AI, a robotics and AI company focused on helping businesses adopt emerging technology through automation, commercial robots, and AI agents. With more than $500,000 in sales already and a goal of reaching close to $1 million in annual sales, Slava is building multiple revenue streams while working toward a much larger vision in robotics. Key I...

Abi Asija interviews Shante Alexander, a leadership coach, consultant, author, and workshop facilitator, about building a direct-to-client coaching business after years of relying heavily on organizations and third-party platforms to bring her clients. With $40,000 in revenue last year and a goal of reaching at least $100,000 within three years, Shante is working toward a business that earns more...

Abi Asija sits down with Carol Tice, a community builder, writer, and entrepreneur who built and sold Freelance Writers Den after growing it into a multi-six-figure business. After exiting her previous company in 2021, Carol is now building two new businesses: a 90-day community relaunch program and Sell Your School, a high-ticket offer designed to help community founders prepare their businesses...

Abi Asija sits down with Dick Wybrow, an independent author who has built a $300K-a-year publishing business through books, Meta advertising, reader relationships, and word of mouth. The conversation explores how low-priced books can become the starting point for a much larger customer journey. Key Insight: The biggest opportunity for independent authors is creating strong read-through across a se...

Abi Asija sits down with Norman Plotkin, CEO of a multi-clinic traditional Chinese medicine practice, to explore how he expanded a 29-year-old clinic into three locations, including a traditional Chinese medicine-based wellness spa. Key Insight: Growth isn't always about getting more leads. Norman's biggest opportunity is maximizing the capacity and potential of the locations he already...

Abi Asija sits down with Jeanine Lum, founder of an innovative wine bag business, to explore how a unique product can become a scalable and profitable company. Jeanine shares how losing wine to heat damage inspired her to design a wine bag with interlocking ice packs that protects the wine inside the bottle, not just the bottle itself. Jeanine explains how the business generated around $31,000 in...

Abi Asija sits down with Greig Watts, co-owner of DWB, a songwriting and music business that has evolved from a royalty-driven model into a growing business built around mentorship, coaching, music production, and songwriting camps. Greig shares how the changing music industry has affected the traditional royalty model and why DWB is increasingly focused on coaching and mentorship. While royalties...

Abi Asija sits down with Stewart Cohen of Superstock, a media licensing company with more than 32 million digital assets across photography, fine art, and video. Stewart shares his journey rebuilding the 50-year-old business and his goal of growing revenue from $1.5 million to $10 million. Key Insight: Superstock’s biggest challenge is generating consistent awareness and qualified demand in a comp...

Abi Asija sits down with Arky Jones, creator of Personality Peek, a platform designed to help people understand their traits, behaviors, relationships, and personal growth. After more than a decade of research and development, Arky’s biggest challenge is turning his 64-archetype system into a sustainable business. Key Insight: Arky’s strength as a creator has also become his biggest obstacle. Inst...

Abi Asija sits down with Maxim Shapiro of Novateur Capital, a commercial real estate finance advisory and placement expert who helps real estate developers and operators secure the capital they need for acquisitions and development projects. Through debt and equity placement, Maxim connects clients with lenders, investors, family offices, private equity firms, and other institutional capital sourc...

Abi Asija sits down with Dr. Thomas Trautmann of Happy Brains, a coaching and training expert who helps business owners and executives become unforgettable in eleven seconds by applying neuroscience-based communication strategies. He helps leaders understand how decision-makers think, improve their messaging, ethically persuade prospects, and create stronger business relationships. His biggest bus...

Abi Asija Sits down with Heather O'Brien of Heal with God, a Spirit-led healing coach, minister, author, and podcast host who helps Christians hear God's voice and address what lies beneath anxiety, shame, trauma, and other persistent struggles. Her main business challenge is converting a growing audience into committed clients while improving participation, transformation, retention, an...

Abi Asija sits down with Tom Hunter of Story Recruitment, a specialist accounting and finance recruitment firm helping Australian tech, fintech, and deep tech startups hire first finance leaders, first CFOs, and senior finance executives. The core challenge discussed is growing a recruitment business by consistently attracting high-quality clients while maintaining a premium, relationship-driven a...

Abi Asija Sits down with Adriana Vaccaro of Culture Redesigned, an organizational culture strategist who helps growing organizations strengthen leadership, improve employee engagement, and build scalable teams through behavioral science and data analytics. The core challenge is simplifying a complex consulting service into a clear, urgent offer that generates more qualified sales. Key Insight: Cul...

Abi Asija Sits down with Elke Rielah Scholz of ElkeScholz.com, her psychotherapy and education practice, to examine how a registered psychotherapist, author, educator, and speaker can scale decades of expertise without becoming trapped by more 1-to-1 client hours. Elke has built several income streams across therapy, books, courses, speaking, and short-term rentals, but the core challenge is decid...

Abi Asija sits down with Dr. Joe Asamoah, a real estate investor, educator, and Section 8 housing specialist who built a 30+ single-family rental portfolio in the Washington DC area, to explore how he created a long-term buy-and-hold strategy focused on cash flow, appreciation, and maintaining reliable rental income.    Key Insight: Dr. Joe’s biggest lesson is that successful rental investing is n...

Abi Asija Sits down with David Kennington of Sunnyside Maintenance Pty Ltd and Tradies Earn, an Australian mining maintenance professional building a financial education business for trades and mining workers, to explore how he can reduce his dependence on onsite contracts and create a more scalable source of income. Key Insight: David should validate demand before spending significant time buildi...

Abi Asija Sits down with James Early of The Bible Speaks to You, a Bible teacher, speaker, podcaster, and mentor who helps people think, pray, and love like Jesus, to clarify how nearly 7 years of trusted teaching can become a focused business that creates measurable transformation for individuals and churches. Key Insight: James does not need more disconnected products or services. He needs one c...

Abi Asija Sits down with Deven Patel of Jeevasa and the GIOSTAR Group of Companies, a global leader working across stem cell research, regenerative medicine, and wellness ventures, to diagnose why a new South American clinic with strong technical capabilities is missing its revenue targets. Key Insight: The clinic does not have a treatment-delivery problem or a lead-volume problem. It has a front-...