Fit For the Future

On the Internet, the best marketer wins. Not the best infopreneur; thebest marketer. And most infopreneurs are poor marketers - at least,when they're not there in person to do the marketing. Hosted on Acast. See acast.com/privacy for more information.

Put some thought and effort into your newsletter subscription page. Don't just create a Web page with a form and expect hundreds of peopleto sign up. A few will, but the more effort you put into convincingthem to sign up, the more people will sign up. And it really isworthwhile because your newsletter is going to make a lot of money foryou in the long term. Hosted on Acast. See acast.com/privacy f...

The second most common question people ask me about teleseminars isabout how to design an effective teleseminar (The most common is abouthow to make the technology work). In particular, many people wouldlike to know the ideal length and the right mix of talking andaudience participation. Hosted on Acast. See acast.com/privacy for more information.

What material do you have that is currently published for only onemedium? Your clients or customers now have new tools to consumematerial in different ways, at different times, and on their ownterms. Are you making it easy for them, or are you getting in the way? Hosted on Acast. See acast.com/privacy for more information.

How do you find the time to do Internet marketing when you've got somuch else going on in my business? Here's a simple three-step strategyto make Internet marketing easier and less time-consuming. Hosted on Acast. See acast.com/privacy for more information.

If you had to choose between a great idea delivered poorly or a showydelivery with no take-away value, what would you choose? Me? I'drather get the idea. After all, wouldn't you still take a 24-caratdiamond, even if it's in a paper bag? Hosted on Acast. See acast.com/privacy for more information.

Do you stand firm on fees, or are you willing to drop them if a client insists? If you're asking this question, you're probably losing money. There's a radically different way to think about "speaking fees" that makes this question irrelevant, and positions you to get maximum income from every opportunity. Hosted on Acast. See acast.com/privacy for more information.

What sort of value should you provide to your members in your membership site? This will vary for each business. But broadly, I suggest you consider your offering in these three categories. Hosted on Acast. See acast.com/privacy for more information.

Membership sites are the Next Big Thing on the Internet - as far asrecurring income streams go. But do you have the three things it takesto create a successful membership site? Hosted on Acast. See acast.com/privacy for more information.

There are now too many Web sites for anybody to visit in a lifetime. So how do Internet users choose which Web sites to visit? The answer has change in the past 3 years, and the difference is critical to you if you're an expert. Hosted on Acast. See acast.com/privacy for more information.

You've probably heard of new things like YouTube, Facebook and Flickr. But what do they do, and how are they useful to you? In this podcast,I'll list the top ten Internet tools for experts, and give you apractical example of how to use each of them in your business. Hosted on Acast. See acast.com/privacy for more information.

I love Seth Godin's work. But I think he's wrong about podcasting. Find out why - and how you can make podcasting work for your business. Hosted on Acast. See acast.com/privacy for more information.

You've probably heard of Web 2.0 and how it's changing the world. Butwhat does it mean for you if you've got a Web site? Learn how Internetmarketing has changed, and what you need to change to tap into the Web2.0 world. Hosted on Acast. See acast.com/privacy for more information.

Stop trying to do it all by yourself. One of the easiest ways to serveyour market better is to bring in other experts who can help them. Stop thinking about yourself; and think instead of your market, youraudience, your readers, your loyal followers. Hosted on Acast. See acast.com/privacy for more information.

When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it just doesn't work that way. Hosted on Acast. See acast.com/privacy for more information.

I've talked to a number of clients and colleagues who have "almost"completed new products - books, e-books, and so on. The trouble isthat the last few steps always seem to stretch out, taking longer andlonger. Does that ever happen to you? If so, you might be caught inthe perfection trap. Hosted on Acast. See acast.com/privacy for more information.

It takes time to create information products. But are you taking fulladvantage of the material you've already created - which you can turninto new products? Hosted on Acast. See acast.com/privacy for more information.

Are you making these marketing mistakes? Learn from a street hawker in Rome. Hosted on Acast. See acast.com/privacy for more information.

Google is favouring valuable content over clever marketing. And that'sgood news if you're an information expert - that is, a professionalspeaker, trainer, consultant, coach or author. Why? Because you're ina strong position to deliver valuable content. Hosted on Acast. See acast.com/privacy for more information.

What are the keys to getting things done? Of course, there are anumber of answers - and time management gurus will argue over which isbest. From a leverage viewpoint, follow these three simple principles. Hosted on Acast. See acast.com/privacy for more information.

Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field. Hosted on Acast. See acast.com/privacy for more information.

One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at t...

Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context, youprovide a richer, truer and more significant service to your clients. Hosted on Acast. See acast.com/privacy for more information.

If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free! Hosted on Acast. See acast.com/privacy for more information.

A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for...