Fit For the Future

Internet marketing is confusing to most people. With so many promotional tools and so much conflicting advice from different "experts", it's hard for you to know what to believe, what to pursue, and what to ignore. Today I'm going to teach you how Internet marketing has changed - in just two words. Hosted on Acast. See acast.com/privacy for more information.

It's not just shares and property that are available at bargainprices; other things in business and life are on sale right now. Hosted on Acast. See acast.com/privacy for more information.

All other things being equal, long-term success is better than a short-term focus. But right now, all other things aren't equal. Hosted on Acast. See acast.com/privacy for more information.

Different economic times call for different skills. Now is the time tobe a brain surgeon, not a plastic surgeon. Hosted on Acast. See acast.com/privacy for more information.

Conference calls are easy, cheap and accessible to all businesses. If you're not using them already, you're falling behind. Hosted on Acast. See acast.com/privacy for more information.

If you're bad or boring, people will switch off. But even if you'regood, you have to get used to not getting 100% attention from youraudience. Technology has not just changed the way you deliver yourmaterial; it's also changed the way audiences engage during apresentation. Hosted on Acast. See acast.com/privacy for more information.

The world is changing to be about community, not authority; villages,not islands; collaboration, not hierarchy. Hosted on Acast. See acast.com/privacy for more information.

Tough economic times present great opportunities for small businessesand entrepreneurs. Sure, the big companies can absorb change betterthan we can, but we're small, nimble and fast - so we can adapt tochange more quickly. Hosted on Acast. See acast.com/privacy for more information.

What would you do if your main marketing method disappeared overnight? Think it could never happen? It probably won't. But thinking aboutbackup plans doesn't make you pessimistic or negative; it's prudentand positive. Hosted on Acast. See acast.com/privacy for more information.

Here's my call to arms to the experts of the world: StartPARTICIPATING in this crisis. If you truly deliver value, now is thetime your clients need you more than ever. So, if anything, this is anopportunity to thrive. Hosted on Acast. See acast.com/privacy for more information.

Many infopreneurs fall in love with their products and services, andforget their market. They create a beautiful, sophisticated,high-quality product; but forget about whether there's a market forit. They create a cure for which there's no known disease! Hosted on Acast. See acast.com/privacy for more information.

Things like blogs, podcasts, newsletters and the like don'tnecessarily bring immediate cash flow. But they are important becausethey lay the foundation for future success. Hosted on Acast. See acast.com/privacy for more information.

In theory there's no difference between theory and practice. But in practice, there is. Hosted on Acast. See acast.com/privacy for more information.

Don't wait until you know how everything is going to turn out. You don't. And you won't. Get started now. This is particularly important on the Internet. Hosted on Acast. See acast.com/privacy for more information.

Don't write a bad book. Don't even write a good book. If you're going to write a book, write a great book. But don't just sit there twiddling your thumbs while you're waiting until you're ready to write A Great Book. You can still write; just do it in other ways. Hosted on Acast. See acast.com/privacy for more information.

How do you find the time for Internet marketing when you've got so much else going on in my business? This is a crucial question. Because it doesn't matter how much good stuff you learn, if you don't put it into action, it doesn't count for anything. Hosted on Acast. See acast.com/privacy for more information.

If you're an experienced Internet user who's familiar with the conceptof blogging, and would just like to know how to maximise the effectiveness of your blog, here's a quick reference guide. Hosted on Acast. See acast.com/privacy for more information.

If you're a speaker, trainer, coach, consultant or other infopreneur,you might find that your clients are battening down the hatches andcutting spending on non-essentials. You might discover overnight thatyou've become a luxury rather than a necessity! Hosted on Acast. See acast.com/privacy for more information.

Don't assume your clients and prospects are constantly visiting yourWeb site, eagerly waiting for the latest material you create. Theyaren't! Despite your best efforts - and even their best intentions -they just don't have the time. Hosted on Acast. See acast.com/privacy for more information.

The Internet landscape has changed when it comes to copyright. Previously, publishers would jealously guard their material, and couldeven send lawyers after you if you copied it without permission. Butnow Web 2.0 sites like YouTube encourage users to copy their material,so they get more exposure and more traffic. Hosted on Acast. See acast.com/privacy for more information.

E-books and special reports can be among your most powerful marketing tools. Many people think they're too hard to write. But they're not! Hosted on Acast. See acast.com/privacy for more information.

Invest in yourself. Don't be afraid to put money, effort and time intoyour own professional development - in your topic area and in businessdevelopment and marketing. Hosted on Acast. See acast.com/privacy for more information.

Tap into the power of using teleseminars to sell your message, yourproducts and yourself. Hosted on Acast. See acast.com/privacy for more information.

Amateurs have more on-line power than ever before. If you still wantto be "The Go To Guy/Gal" in your area of expertise, you'd better beout there, making a contribution. You can bet your life somebody iselse doing it - on your turf, to your clients, in your market. Hosted on Acast. See acast.com/privacy for more information.

Because we're thinkers, it's tempting for us infopreneurs toconstantly be thinking about the next idea, the next article, the nextpiece of intellectual property. But look back at what you've alreadygot - and figure out how to leverage it more effectively. Hosted on Acast. See acast.com/privacy for more information.