Estheticians Earning More

Replaying this one right on time. Before you finalize a Black Friday offer, listen to what the math actually looks like for a solo esthetician. Brittany starts with the retail history most people don’t know, including why the holiday is called Black Friday in the first place and what that doorbuster TV really costs the store. Spoiler: the big box retailers are still making a killing on every disco...

Pulling this one back out because it’s only gotten more relevant. If you’re watching other estheticians seemingly thrive while your own numbers sag, this episode answers the question underneath all of it: what are they actually doing differently? Brittany has been in business for herself since 2017 and graduated college into the 2008 housing crisis, so she’s watched a few economies turn. And she’s...

Emily is a great esthetician. She trained other estheticians at Heyday, she gets real results in the treatment room, and she had a clientele that adored her and books that were mostly full. So why did she need a business coach? Because being excellent at facials and running a profitable esthetician business are two different skills, and Emily had a gap in two of the three things Brittany works on...

Everyone tells you to niche down. Almost nobody tells you when, or what it actually costs you emotionally. In this solo episode Brittany walks through both. First the rule she gives every client: do not take a service off your menu just because you’re tired of it. You wait until demand for the work you actually want is so high that you can’t fit new clients in, and until then you market like your...

Tyler Card is the first male guest on this podcast, and he brought a story worth hearing. Tyler is a licensed esthetician and a chemist, the owner of Skinfinity in Columbia, Missouri, an international Skin Games award winner for acne and compromised barriers, and the person behind the skincare crash courses you've probably seen on Instagram. He came out of high school with no plan and nobody i...

Is it the economy? Is it over saturation? Is there any rhyme or reason to clients not rebooking their facial treatments? I would argue yes, there probably is a reason. And no, I don't think it's the economy. In today's episode, I talk with Amanda Luisa , a coach for Spa Owners about retention issues we see with our clients. If this episode resonated with you and you and you need help f...

In today's episode, Brittany shares the main reasons your clients may be purchasing products and not using them. And no, it's not because you didn't explain it well enough to them. Learn more about working with me 1:1 to Double Your Esthetician Business.  Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE  here⁠ . Follow me on Instagram: @esthetician.coach

In today's episode I'm talking to Chelsea Wolfley of (formally) CW Esthetics, now The Collective Wellness + Aesthetics in El Paso, TX. Chelsea shares her esthetician journey - over 20 years as an esthetician - many ups and downs. You will LOVE this conversation, especially if you feel like everyone else graduated from school and everything was easy. You can follow Chelsea on Instagram here...

In today's episode, I talk about 3 different ways your business can cause really hard emotional labor. Although we are trained to treat the skin, we often don't have the tools to hold space for our clients. My hope is you can walk away with a tip that helps you. Ready to start earning more with retail? 1. Create your Pomp account: https://app.pompbeauty.com/proregister 2. In the Referral B...

In today's episode, I talk to Tiffanie Orr, esthetician, mentor, podcaster and educator. Tiffanie specializes in intimate hair removal and has Beyond Esthetics, a membership community for esthetician business owners. She is the owner of Sweet Cheeks University You can access Tiffanie's free Brazilian course here . You can learn more about Beyond Esthetics Membership here . You can follow T...

If your esthetician business has been parked at $5k, $7k, or $9k months and you can't figure out why, this episode is the honest conversation you've been needing. Brittany walks through the patterns she sees over and over in solo esthetician and spa businesses that have plateaued: marketing only when the books get scary, so you're always selling from panic instead of confidence. Pourin...

This week I sat down with Shannon Erley, the CEO of Pomp Beauty. We talk about what Pomp Beauty is (spoiler, it's a client management software to help with retaining client product sales) and how to best use it for your esthetician business. I especially love Pomp Beauty for skincare lines that require a medical director and for their routines feature.  I know you'll love it too. If you wa...

Do you ever feel like you get inspired and action comes easily  and then other times you can't get going at all? If so, today's episode is for you. I talk about how momentum works in your business, how to keep momentum going, and what to do if momentum stops.  Use code EARNING at  glossgenius.com  for 50% off your first two months of their premium plans. Learn more about working with me 1:1 to Dou...

Two hundred and fifty episodes. Five years. When I hit record on episode one, I had no audience and no idea what I was doing. I just showed up, and then I did it again the next week. That's the whole secret, and it's the same one I see in every esthetician building their business: the slow, unglamorous work of showing up before anyone's watching, investing in your craft before you feel...

Are you an esthetician that happens to own a business? Or a business owner that is an esthetician? This distinction is the topic of today's podcast and why you may be unhappy as a business owner.  Use code EARNING at glossgenius.com for 50% off your first two months of their premium plans. Register for my FREE training Monday, August 10 at 10:30am ET. Learn more about working with me 1:1 to Do...

In today's episode, I talk about key trends I see while working with solo esthetician business owners and how I usually can predict if they will grow their business quickly based on how they respond to taking action and making decisions.  Use code EARNING at glossgenius.com for 50% off your first two months of GlossGenius premium plans. Learn more about working with me 1:1 to Double Your Esthetici...

I love talking about profitability. And in today's episode, I explain three things you need to consider when offering services as a solo esthetician. HOWEVER, if you are offering services that you learn aren't profitable, please don't take them off your service menu until you've replaced the income. More on the episode.  Learn more about working with me 1:1 to Double Your Esthetici...

If your services are priced in a profitable way, you sell products to most of your clients, you offer a high end service and you haven't hit 15k revenue months consistently - then today's episode is for you. I talk about the things I see my clients struggle with the most and why it's holding them back.  Learn more about working with me 1:1 to Double Your Esthetician Business.  Click he...

Being visible in your solo esthetician business (aka telling people you have a business in person or online) can be terrifying. And? It's REQUIRED to grow a business. Many people have to know about you and know exactly what you do and how you can help them. In today's podcast, I talk about how visibility can be hard and three things you have to overcome to be visible and grow your business...

If you find yourself constantly overwhelmed and like you never have time to do basic business tasks like laundry and cleaning (let alone marketing and strategic planning) then today's episode is for you.  Learn more about working with me 1:1 to Double Your Esthetician Business.  Click here! The 5 Mental Blocks Costing You 5k/ Month Download for FREE  here⁠ . Follow me on Instagram: @estheticia...

If you find yourself stuck making 7-9k a month in your esthetician business and don't truly understand how other solo esthetician business owners are growing to 14k, 16k or even 20k months (without working more than 20 hours a week on clients) then this episode is for you!  Learn more about working with me 1:1 to Double Your Esthetician Business.  Click here! The 5 Mental Blocks Costing You 5k...

If you’ve ever questioned your pricing in your solo esthetician business, this episode is for you. Because most esthetician business owners aren’t struggling with  what  to charge; they’re struggling with  how they’re thinking about pricing. In this episode, I break down: why pricing based on the “market” keeps you stuck how to know if your pricing actually supports your income goals the real reas...

Ever wonder what a balanced week actually looks like when you're running a 1:1 coaching business, raising a little one, and trying to stay strong in your own body and mind? In this episode, I'm pulling back the curtain on a real week in my life- the wins, the messy middle, and the choices I'm making to protect my energy. I'm walking you through how I structure client calls, the rit...

The number one fear of most of my esthetician clients? Upsetting their clients. I get it, I really do. It can be paralyzing. You've worked so hard for this business and the idea of upsetting (and losing!) a client is terrifying. If you struggle with this, today's episode is for you.  Learn more about working with me 1:1 to Double Your Esthetician Business.  Click here! The 5 Mental Blocks...

What a joy it is to sit down with Mandy Heard, owner of Lavender Glow and Maevora skincare. Mandy is a mom of 5 and a year ago was mostly booked while feeling exhausted all of the time. She was making money, but the kind of money she wanted. In today's episode, Mandy explains how she started making more money in her business (without adding client hours) and the MANY exciting updates she has....