Creator's Leverage Guild

After 16 years as a communications lineman, Mike finally walked away from his full-time job to pursue content creation and entrepreneurship. But the road to becoming a full-time creator wasn't an overnight success story. In this episode of the Creator's Leverage Guild Podcast, Ben takes over as host and digs into Mike's journey from woodworking and Etsy to farming, viral Facebook reels, the Amazon...

In this episode, Mike and Ben break down what Amazon Influencers should be focusing on heading into Q4, Prime Big Deal Days, and the busiest earning window of the year. They start by reviewing mid-September earnings volatility, pacing toward $10K months, and what creators should make of the recent Amazon reporting changes. Mike and Ben walk through how the new commission reporting separates direct...

In this episode, Mike and Ben sit down with Tom Dowler to talk about his journey from a blue-collar career in drilling and blasting to building income through the Amazon Influencer Program. Tom shares why he originally applied to AIP in 2023, what happened after failing the video approval process, and how he eventually came back to the program at the end of 2024 after learning from podcasts, commu...

In this episode, Mike and Ben talk through time management, intentionality, and how creators can find the time to build real income without constantly feeling like they need more hours in the day. The conversation starts with recent earnings updates, including how Creator Connections campaigns are continuing to drive strong results. Ben shares how July rebounded after a slower start, while Mike ta...

Vik missed out on over $200,000 in Amazon Creator Connections earnings because he wasn't paying attention, and he's not letting that happen to anyone else. Mike and Ben sit down with Vik, a former Facebook software engineer turned offsite deals operator, to break down that costly mistake and the tool he built because of it. In this episode: The story behind Vik's $200K mistake, missing...

In this episode, Mike & Ben break down their Prime Day results, current Amazon earnings, and what’s been working as they continue leaning harder into product selection, storefront audits, & quality over quantity. Ben shares how he hit a record $1,800 day, including $1,500 from Creator Connections, despite only posting 3 videos this month. Mike also shares how a recent storefront audit help...

In this episode, Mike and Ben welcome Creators Leverage Guild member Andy Ly for a conversation about scaling an Amazon Influencer business, hiring virtual assistants, and focusing more on the activities that actually drive revenue. If you’re interested in learning more from Andy, he currently offers three programs: Hire Up, Scale Up, and the full LyPad Complete Program. His Scale Up course is als...

In this episode, Mike and Ben break down May as the first full month after the latest Amazon changes and are joined by guest Mike Dancy to talk through what the shift is looking like in real time. Ben shares how May ended up being a volatile month, falling from an early projection of around $12K to closer to $10K, while Mike talks through how he still expects to land around $11K for the month desp...

In this episode, Mike and Ben break down their April earnings after the recent Amazon commission rate drops and talk through what the numbers are showing now that the dust is starting to settle. They share a full look at how April came together across Amazon onsite, Creator Connections, off-site traffic, international earnings, bonuses, YouTube income, and other revenue streams. The conversation h...

Take Nicole's Amazon Influencer Starter Course for $28!!! (Affiliate Link)_________________________ In this episode, Mike & Ben welcome Nicole Vincent to the Creators Leverage Guild podcast & dive into her journey growing inside the Amazon Influencer Program. Nicole shares how she went from being a stay-at-home mom with a background in network marketing to building income through Amazo...

In this episode, Mike & Ben break down Amazon’s major onsite rate cuts and talk through what creators should really be focusing on next. With most categories dropping around 1% and some products now paying under 1%, this is one of the biggest changes the Amazon Influencer Program has seen in years. Mike and Ben explain what this means for onsite-only creators, why Creator Connections and offsi...

In this episode, Mike & Ben sit down with Amazon Influencer and longtime product reviewer McKay Christensen to talk about one of the biggest shifts happening in the program right now: quality over quantity. McKay shares his background as a reviewer, how he built his business over time, and what his current income mix looks like across Amazon Influencer, Creator Connections, YouTube AdSense, an...

In this episode, Mike & Ben welcome back Data Coach Claire, a six-figure Amazon Influencer with a highly efficient, data-driven approach to content creation. Claire is a mother of two, has a masters degree in marketing research, & is a top 5% earner among Amazon Influencers. They break down which Amazon Influencer strategies are overrated, which ones are underrated, & what creators sho...

In this episode, Mike & Ben break down one of the biggest debates in the Amazon Influencer Program: quality versus quantity. A lot of creators fall into one of two camps. Some believe the answer is to post as many videos as possible and play a volume game. Others take a more intentional approach, focusing on better products, stronger videos, & content that stays on carousels longer. In thi...

In this episode, Mike and Ben talk through how AI is rapidly changing work, creativity, job security, and the way people need to think about side hustles and long-term financial stability. What started as skepticism around tools like ChatGPT has now shifted into a much bigger conversation about how AI is already impacting jobs, business, and the future of work. Mike and Ben break down how they per...

In this episode, Mike and Ben are joined by Rob, the creator of Oink, to break down the recent turmoil inside the Amazon Influencer Program, including reporting issues, messaging outages, confusion around Creator Connections reporting, and the removal of Halo sales. This conversation is centered around what these Amazon Influencer Program changes actually mean for creators and, more importantly, w...

In this episode, Mike and Ben break down their February earnings inside the Amazon Influencer Program and discuss several important Amazon Influencer changes that creators should be paying attention to right now. They share their February results, with Ben finishing the month at over $10,600 and Mike finishing around $9,200, along with a breakdown of where that revenue came from. The conversation...

In this episode, Mike and Ben break down recent platform updates, creator tools, and a larger shift happening across YouTube and content creation as a whole. We start with updates that matter for creators, including Amazon’s new sponsored content link that allows you to earn from clicks, new Oink features like Agent Oink for automated Creator Connections research, and the Daily Fetch automation th...

In this episode, Mike & Ben break down the creator subscriptions, software, and tools they personally pay for, and which ones are actually worth it for Amazon Influencers and content creators. As you grow in the Amazon Influencer Program, YouTube, or content creation in general, it’s easy to feel like you need to pay for every tool that promises faster growth. The truth is, most creators can g...

In this episode, Mike and Ben break down one of the most important topics for long-term success in the Amazon Influencer Program: staying consistent without burning yourself out. Consistency looks different for everyone, and the key is finding a pace you can realistically maintain long-term. We talk about what burnout actually is, why it happens, and how it often shows up as creative fatigue rathe...

In this episode of the Creators Leverage Guild podcast, Mike and Ben break down the Amazon Influencer Program from the ground up, with a strong focus on beginners and those early in the process. We walk through what the Amazon Influencer Program actually is, how Phase One works, and the different ways you can apply using your existing social media accounts. We also share practical tips for getting...

In this episode of the Creator’s Leverage Guild Podcast, Mike and Ben break down the real-world mechanics of free samples, brand collaborations, and how creators can turn those opportunities into meaningful income without burning bridges or underselling themselves. They kick things off by sharing their early experiences with free samples, including the excitement of those first offers and how thei...

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Ben for an important announcement episode that marks a major turning point heading into 2026. This conversation represents the end of one chapter and the beginning of another. Mike and Ben share why they have decided to officially partner together on the podcast going forward and what that means for the future direction...

In this episode of the  Basic Influencer Strategies Podcast , Mike is joined by Jen, a full-time content creator and photographer from Alberta, Canada, to break down how User Generated Content (UGC) actually works and how creators are getting paid without relying on a large following. Jen shares her journey from being a grade one teacher to building a full-time income through photography, UGC, and...

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by tax professional and Amazon Influencer Program participant Tina McGlynn to break down essential tax strategies every content creator should understand. We dive into why creators need to start treating their content as a business early on, and Tina walks through foundational topics like Schedule C filings, LLC vs S-Corp c...