Creator's Leverage Guild

🎙️ Basic Influencer Strategies PodcastReconnecting, Reflecting, and Strategies for Success in 2026 In this episode of the  Basic Influencer Strategies Podcast , Mike returns after a five-month hiatus to reconnect with the community and share an honest update on where he’s been including a challenging health setback and the recovery journey that followed. Mike reflects on his  2025 wins , highlight...

In this episode of the Basic Influencer Strategies Podcast, Mike is joined by fellow creator  Ben Phair  to unpack the strategies, wins, and lessons learned from Amazon Prime Day — and how those takeaways can help you earn more year-round. We dive deep into why some influencers thrived while others struggled during the sales event, the critical role of advance preparation, and how to create conten...

In this episode, Mike returns from a short hiatus with life updates and a powerful guest interview featuring Claire, a data analyst turned Amazon Influencer. Claire brings her expertise in statistics, market research, and creator behavior to the conversation, breaking down what actually moves the needle for influencers. Claire shares key findings from her influencer surveys, including: 📊 Video qu...

In this solo episode of the Basic Influencer Strategies Podcast, Mike gets real about the rollercoaster of content creation — especially when your numbers suddenly drop. Pulling back the curtain on his own major income dip from April to May, Mike opens up about the emotional toll these slow months can take, and why it’s not always your fault. He breaks down the real reasons behind sudden performan...

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Kade Peterson, a leading content creator and co-founder of Viral Vue. Kade shares his journey from Amazon private label selling to rebuilding a multi-platform brand after losing his main TikTok account. You’ll learn how Viral Vue helps creators make smarter, faster decisions and why getting uncomfortable is key to long...

In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable crea...

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Jesse Lakes, CEO of Geniuslink, to uncover proven strategies for maximizing affiliate earnings. Jesse shares his unique journey from whitewater rafting guide to affiliate marketing expert, offering insider tips on increasing conversion rates, managing multiple affiliate programs, and leveraging AI for efficiency. _____...

In Episode 64 of the Basic Influencer Strategies Podcast, Mike returns after a period of recovery from nasal surgery & welcomes guest Kevin Thomas. At 55 years old, Kevin is taking an early retirement & transitioning from his established career into content creation. He shares his journey, insights, & practical tips for leveraging Amazon's Creator Connections. He discusses his robu...

In episode 63 of the Basic Influencer Strategies podcast, Mike thanks listeners for their support as he takes over from Andrew & Jim Ed. He discusses Amazon's recent transition from Creator Hub to Creator Studio, providing insights into the changes & their implications for influencers. Mike also shares his personal earnings breakdown for January & February, emphasizing the importan...

In podcast episode number 62, Andrew acknowledges the long break since their last episode and discusses the busy lives of the co-hosts. Major life transitions, including new jobs and other commitments, have led to a significant announcement: Andrew and Jim Ed will hand over the reins of the podcast to Mike. Mike shares his impressive journey and earnings in the Amazon Influencer Program (AIP) and...

Welcome to the Amazon Influencer podcast #61. In the 61st episode of the podcast, the hosts discuss recent life changes, income updates, and future goals for 2025. Enjoying the podcast? Please leave us a review/rating and share with your friends. Need some one on one help? Reach out to us (sidehustleheroeshq@gmail.com or message us on FB) as we now offer coaching. Join our Amazon Influencer Succes...

In this milestone 60th episode of the Amazon Influencer Podcast, the hosts welcome back Mike Dancy, an expert in user-generated content (UGC) and Amazon Influencers. Mike shares his journey from discovering the Amazon Influencer Program to diversifying his income streams through YouTube and TikTok. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon I...

Welcome to Episode 59 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about a host of topics from our latest sales trends, to conversion rates, creator connections updates, and finally our coaching program. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP su...

Glass Half Full Perspectives: Jim Ed has earned over $4,000 from paid video reviews over the past year Both hosts still receiving valuable free products from Chinese sellers Planning spring yard sale with accumulated products Products can be used for holiday gifts and employee Christmas party items Updates & Tips: Using Descript software for podcast/video editing Now on TikTok - providing show...

Welcome to Episode 57 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about the ins and outs of uploading AIP videos to YouTube. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Amazon...

Welcome to Episode 56 of the Amazon Influencer Podcast! In this podcast, Ali, a new AIP member joins us to talk about her experience with the program so far. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community, www.facebook.com/groups/amazoninfluencerssuccess/ Our Am...

Welcome to Episode 55 of the Amazon Influencer Podcast! In this podcast, Mike returns to the podcast (he's been on a few others). He's going to take a larger role with the podcast and he shares about his experience with Creator Connections. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influencer Success Facebook group to be part of this...

Welcome to Episode 54 of the Amazon Influencer Podcast! In this podcast, we interview new Amazon Influencer, Jourdan. She's off to a great start with almost 200 videos uploaded after just a few months. She shares her experience so far with the program and provides some valuable insights. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Amazon Influenc...

Welcome to Episode 53 of the Amazon Influencer Podcast! In this podcast, we react to a great post from one of our FB group members, Jeff, about some recommended best practices/learnings from his AIP experience. Thanks, Jeff! Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ commun...

Welcome to Episode 52 of the Amazon Influencer Podcast! Yes, AIP numbers are lower again. Is it time to throw in the towel? Hardly! Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our latest side hust...

Welcome to Episode 51 of the Amazon Influencer Podcast! Jim Ed and Andrew interview an exciting guest Doug who is one of the original AIP members with over 3,000 videos. You'll be sure to learn a ton of things from this one. Make sure to check out a really cool tool that Doug is using to scale your AIP income. Get a 50% discount here when you use this link: https://fluencerfruitconnect.com/dou...

Welcome to Episode 50 of the Amazon Influencer Podcast! Jim Ed and Andrew celebrate reaching the milestone of their 50th podcast episode. They reflect on their journey and the hosts express gratitude for their supportive listeners and the motivation they draw from them. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group...

Welcome to Episode 49 of the Amazon Influencer Podcast! On today's podcast we chat about lower numbers again and why we think that is going on. We also discuss Amazon's recent email about content duplication and the impact on us. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Her...

Welcome to Episode 48 of the Amazon Influencer Podcast! On today's podcast we chat about Jim Ed's latest milestone and Andrew shares his experience with Creator Connections. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the l...

Welcome to Episode 47 of the Amazon Influencer Podcast! Guest, Michael joins the podcast to discuss creator connections and scaling with Airbnb. Enjoying the podcast? Please leave us a review/rating and share with your friends. Join our Side Hustle Heroes HQ Facebook group to be part of the Side Hustle Heroes HQ community and be the first to get access to the latest tips and strategies for our lat...