Copy And

In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned three voice notes of advice into a full episode on how to write subject lines that get clicked. If you write your own sales emails and then st...

In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickoff call, she realized she should probably mention it to stand out from the competition, and Sam realized she should start including AI Disclosure s...

I n this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting.  Spoiler alert: we don't love it, but understand where it can give someone a boost.  So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle.  If you've ever wondered whether your AI tool genuinel...

In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy.  One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific t...

In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact form. This episode walks through the full client journey, from that first inquiry to kickoff, and shows exactly where nurture emails and branded copy can k...

Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money on the table. She shares the five core show-up emails she writes for her clients, the best practices behind each one, and what the research actually says a...

In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them right isn't optional — it's the difference between a website that converts and one that just sits there looking pretty. Connect with me: Instagram...

In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small business owners get wrong when they build their own Squarespace site — and how to fix it without blowing a budget or hiring a full agency. Connect with me:...

In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for you. Samantha covers the copy and strategy moves that keep clients in your membership, coming back for your products, and hiring you again for done-for-...

In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your email signature, your website's header and footer, your post-sale email sequence, your freebie, your slides, and even the videos you're already sen...

In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminating the guesswork of which messaging strategies will feel good and convert for each business owner. Samantha brings the sales psychology and launch strategy ang...

In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether it's right for you), this one's for you! Samantha walks through what she can realistically accomplish in a single seven-hour writing day, including a full website, a high-converting sales page, o...

In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints .  (yeah, that's a LOT of emails!) She's been writing launch copy for seven years and over a hundred launches, and the most common gap she sees is service providers w...

In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI.  A friend vented to her on Voxer, Samantha took it to Threads ( see the conversation here ), and the responses confirmed two things: 1. Service providers DO NOT want AI-generated feedback and 2. They also realize that giv...

In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it too. So she's bringing it to the podcast. This episode covers nurture emails, freebie copy, and the sales page vs. checkout page confusion that came...

This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster.  And, on a more personal note, I tell a few stories about things I bought that felt really icky - like  the time I got got by a $6,000 coaching program I had no business buying (and only made $100 from what I learned in...

Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy. In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.  Hear what's really on her bingo card in this episode! Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, emails, websites, and more. G...

This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend).  Melissa digs in to what copy goes where in your ads so that you can write high-converting ads that sound like you, but convert better. You can find Melissa and Litchfield media: On Threads On their websit...

In this episode of Copy And , Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails. Nurture emails are the messages sent outside of launches or promotions to keep an email list engaged, warm, and ready to buy. Samantha explains why nurture emails are essential for maintaining trust, i...

Samantha writes dozens of welcome sequences each year, either for or with her clients.  In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when creating your own! To submit a Copy Confession, click here.  Welcome Sequence Copy Bot (first two emails, updated based on 2026 best practices) Welcome Sequence Templat...

Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page. Checkout pages are where a buyer is seconds away from handing over their credit card, which makes this page less about persuasion and more about clarity, trust, and momentum. Samantha explains why checkout pages should avoid excess copy, distractio...

Your thank you page might be one of the most overlooked pieces of copy in your entire business, and might be leaving sales on the table.  In this episode of Funnels 101, I’m breaking down why your thank you page isn’t just a polite confirmation, it’s a powerful moment of trust and momentum. This page shows up right after someone opts in or buys, when belief in you is at its highest. What you do wi...

Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job. I’ve been in marketing long enough to work inside thousands of funnels, from Fortune 100 companies to my own six-figure business to the funnels I build for clients today. And while the tactics change, the structure stays the same: attract, educ...

I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one.  After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels including: A fun funnel vocabulary lesson What goes into a funnel What copy your funnel needs The goal of a high-performing funnel In the next few episo...

In this episode I talk about what to do when coming back to an abandoned email list.  We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But  how  you comes back, too. Listen in to hear my favorite ways to reengage your list.  Connect with me: Instagram LinkedIn Website Nomad Copy Services → sales pages, email...