Copy And

I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages.  In this episode of Copy And, I talk about the ups & downs of AI storytelling, and what you can do to edit what AI writes, or write your own sales copy in alig...

Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it cost to work with you?” is, “It depends.”. Key Points Covered in This Episode: Where to put pricing on your sales page How to align with sales psychology when discu...

Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience.  Key Points Covered in This Episode: What is a sales page, and what’s the difference between that and a services page or opt in page The three key areas you can alter to make more sales from you sales page Why these th...

Pricing is a trust indicator.  If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists. Connect with Candice Coppola: Website Social media The Power in Purpose Podcast Connect with Ceels Lockley: Website Social media Map out your free Offer Line Up Connect with Renee Bowen: Website Social Media Tried & True With a D...

Thinking about joining Copy On Demand ? When you join, you will: Grow your confidence in your copy and your sales Learn what makes great copy while writing it for your own business Convert more now, and over time In this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay , and the biggest wins they've gotten while being a me...

In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better. You’ll learn how to use client voice to fuel your content, how to gather the right feedback at every point in your customer journey, and how to turn that language in...

Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market. In this episode, I break down what the trust recession really is, how we got here, and how service-based businesses can create a trust renaissance using human-first, psychology-backed copy. If sales feel slower, buyers need more reassurance, or your audience seems hard...

Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert. Each of these designers and strategists has worked on hundreds of websites and sales pages, and they all see the same mistake repeated over and over again: prioritizing aesthetics before clarity. W...

Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.” So… where do you even start? In this episode, I break down how to hire a copywriter without losing your mind, what actually matters when comparing options, and when a VIP Day makes more sense than a long-term project o...

Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours a week while traveling the world, and what shaped my approach to sales, copy, and client work along the way. Key Points Covered in This Episode: My backgro...

How to Write Sales Pages Part 4 If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And , I’m breaking down why calls to action matter so much, where most service providers go wrong, and how to write CTAs that feel clear, compelling, and easy to say yes to. Key Points Covered in This Episode: What a call to action actually does on a...

How to Write Sales Pages Part 3 Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to write above the fold sales page copy so you can hook your reader, build trust, and drive action in 40 words or less. Whether you’re writing a sales page, opt-in page, or f...

How to Write Sales Pages Part 2 Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying. In this episode of Copy And, I dig into one of the most powerful parts of any sales page: the headlines. If your sales page isn’t converting, this is one of the first places I...

How to Write Sales Pages Part 1 In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages. I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers to high-ticket services, I walk through the core structure every sales page needs and how to write for different buyer types. The goal is simple: write what your audience actua...

If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll learn the most common signs that you’ve lost the plot on your core message (like rambling pitches and endless tweaks) and simple ways to step back and regain c...

Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why leading with pain falls flat, how sales psychology supports writing for potential, and how to shift your copy toward transformation without losing clarity or co...

Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation. I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa kid with a sales internship, to climbing the corporate tech sales ladder, to quitting my job from a beach in Vietnam (yes, really) and starting Nomad Copy Agency. I’...

Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one you actually need to hit your business goals (and stop guessing). Key points I cover in this episode: The functional difference between content and copy and why bot...

If writing copy for your own business feels uncomfortably pushy, it's usually a psychology problem. When you understand what actually moves buyers to say yes, you stop forcing persuasion and start reflecting what your audience already wants to hear. In this episode, I walk through the core sales psychology behind copy that converts, including how emotion and logic each earn their place, how b...

Welcome to Copy AND, the marketing podcast where service providers see how the 'copy' piece of the marketing puzzle fits into their business.  I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career. Now, after spending the last 6 years writing copy for hundreds of su...