CMO Chats

Stefano Marrone, Fractional CMO at Siebert Financial, shares insights on brand revitalization, AI’s impact on marketing, and aligning sales with strategic engagement. He also discusses the evolving role of CMOs and the importance of networking in career growth. #CMOChats #MarketingStrategy #BrandAwareness #OrtusClub

Lisa Ortner-Ghouze, Head of Marketing at Standard Chartered Bank, shares insights on being a true business partner, overcoming ROI challenges, and leveraging exclusive B2B engagements. She also offers career advice on navigating corporate politics and understanding your industry. #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Jason Winston, Senior Marketing Director at Wow Business, discussed aligning sales and marketing, supporting SMBs, and leveraging AI to drive customer consideration and meaningful connections in a competitive broadband market. #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Kelly Hopping, Chief Marketing Officer at Demandbase, shared her journey from engineering to marketing, emphasizing pipeline optimization, rebranding, and the importance of sales-marketing alignment to meet evolving industry demands.

Atul Sharma shares his approach to modern B2B marketing at CockroachDB, centring on revenue, recognition, and relationships. As a seasoned tech marketer, he likens effective marketing to "building a house", needing both a solid foundation and a warm, secure environment for the brand to engage customers.

Evihn Vaszily, Illumina’s Global Manager of Omni-channel Marketing, emphasizes the need for adaptable, account-based strategies and effective use of first-party data in response to tighter privacy regulations. He sees AI as a tool to enhance efficiency and believes in creating a seamless customer journey that feels unified across channels.

Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl, discusses Kyndryl's strategic approach to marketing, highlighting campaigns centered on customer impact, brand consistency, emotional connection, and experiential activation, all while balancing creativity, ROI, and authentic storytelling in global markets.

Marni Puente is the SVP/Chief Marketing Officer at SAIC. She focuses on building a growth marketing capability which involves transitioning from general awareness and brand-building to implementing account-based and deal-based marketing to directly drive revenue.

Heidi Bullock is the Chief Marketing Officer at Tealium. Originally a molecular biologist, she highlighted how her scientific background informs her structured approach to marketing, focusing on translating complex ideas for broader audiences. Now as CMO of Helium, she emphasises clear communication of value to customers and places a premium on data-driven personalisation, leveraging Helium’s Cust...

Natalie Truong is the Chief Marketing Officer ay EY Oceania. She is a creative and bold marketing leader known for her relentless curiosity and ability to challenge the status quo. She fosters high-performing teams that embrace disruption, utilizing an inclusive and courageous leadership style to inspire action. Passionate about learning and development, Natalie is dedicated to transforming her te...

Tyler Lessard, Chief Marketing Officer at TechnologyAdvice, shares insights on building a world-class brand and creating a scalable demand engine to elevate business growth. He also leads the Marketing Insiders media brand and community, driving innovation in the marketing space.

Thomas McGrath is the Director of Content, Digital Marketing & PR at Nexthink. He is a seasoned tech marketing professional with over 11 years of experience (predominantly in leadership roles). He is also the founder and co-host of the industry-leading DEX Show podcast, where he discusses the latest advancements in digital workplace experience with top industry experts. Throughout his career,...

David Keene is the Chief Marketing Officer for Europe at Wipro, leading all aspects of regional marketing, strategy, planning, sales enablement, and demand, reporting directly to the regional CEO and global CMO. He is in charge of orchestrating marketing strategy aligned to country-specific P&L targets, driving bookings, margin, and revenue growth across six geographic regions. He achieves rev...

Victoria Perea-Usher is the Vice President of Marketing Communications Europe at JCB International. With over 18 years of experience in the payments industry, Victoria is a results-focused, highly driven and passionate strategic marketer. She specialises in end-to-end business to business marketing, with a proven track record of delivering innovative and impactful solutions that drive brand growth...

Jonathan Kriner is the Head of Ad Growth Marketing at Roku. He is a people-focused business and marketing leader with a background in high-growth and fast-moving industries.

James Hall is the Associate Director of Digital Marketing at Cooley LLP. He is an experienced Digital Marketing expert with a demonstrated history of working in the legal, education technology, B2B, and hospitality industry. 

Kasturi Pal is the Head of Product at Amazon. She is an Engineer with an MBA in Marketing and 12+ years of professional experience in helping build and grow new businesses within North American and International markets (Asia-Pacific, Europe, Middle East).

Kathryn Benjamin is the Director of International Marketing at Riskonnect. She is an experienced senior marketing leader with a demonstrated history of working across multiple brands. 

Steve Armenti is the Vice President of Revenue Marketing at DigitalOcean. Over the past 15 years, he has held several leadership positions in demand and growth marketing, working with top clients like HP, Samsung, IBM, and Verizon. Before joining DigitalOcean, Steve made significant contributions at Google, where he led global demand generation and product-led growth strategies.

Mark Hayes is the Head of Growth Marketing at TASK Group. As a strategic and commercial leader in marketing, he brings over 10 years of experience in devising and executing growth strategies. His career, enriched by extensive international and cross-cultural experiences, includes collaboration with leaders and teams across North America, China, Australia, and Japan.

Deon Pillay is the Head of Marketing Technology, Enablement, and Governance at Legal & General Investment Management. He is an experienced chartered leader with a demonstrated history of working in the investment management industry. He is skilled in Banking, Asset Management, Operations, Customer Relationship Management (CRM), Asset Management, Pension Funds, Regulatory Change, Fund and Clien...

Ben Lai is the Vice President of Product and Lifecycle Marketing at Mural. He focuses on leading market insights, positioning and messaging initiatives, narrative-building, team management and influencing the product team across developing customer-centric products.

Farzeen Quadir-Hegde is the Head of Marketing of ASUS Systems Business Group. With over 18 years of B2B and B2C marketing experience across Consumer Electronics, IT and Distribution industries she is an experienced leader with people driven focus and diversity.

Bibhuti Bhusan Routray, the Head of Marketing for CSM Technologies talks about how to create impactful marketing campaigns that captivate audiences. Armed with an MBA and a deep understanding of business and finance, he has successfully led digital campaigns for emerging companies in India. Beyond marketing, Bibhuti co-founded Standpoint India to promote democracy and public service, and serves as...

Ben Preston, Chief Marketing Officer (CMO) at WeMoney discusses how digital marketing, data analytics, and customer insights allow him to create impactful campaigns that resonate with WeMoney's audience.