Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail ☝️ Private Class + VB - Part one of a two-part series. In this week's Baking it Down Podcast - Episode 235 - Private Class + The Vendy Blendy Pt 1 , we're doing a two-part two-part series (not a typo) so I can check the box that we effectively spammed you with the Vendy Blendy this week while also providing some marketing value.  We're teaching an in-home private cl...

Send us Fan Mail 📸 Food-tography - Staging, props, gear, software. In this week's Baking it Down Podcast - Episode 234 - Food-Tography , we're concluding our "📅 Content Theme " for the month of October, which focused on... well, focusing that camera lens. 💡 Check out #OctoberPhotographyMonth in the Sugar Cookie Marketing (Group) to see more content on staging and gear. 📸 Fo...

Send us Fan Mail 🎙️ Podcast Guest - Christina with Boujee Baker Boutique. In this week's Baking it Down Podcast - Episode 233 - Podcast Guest Christina with Boujee Baker Boutique , we hosted our first-ever remote podcast guest! You all wanted fresh blood (er... dough?), and the people get what they want!  Meet Christina Cenera with Boujee Baker Boutique and Stormy Acre Cookies based in Warran...

Send us Fan Mail ⚖️ Jury Duty - Hung up on client issues. In this week's Baking it Down Podcast - Episode 232 - Jury Duty , Corrie gives the people what they wanted! A tell-all on her jury duty trial (that she missed last week's podcast for).  Since it's definitely worth the listen to get the full energy, I'll keep this week's newsletter short (and yes , still on Wednesday...

Send us Fan Mail 🛒 2025 Vendy Blendy - The who, what, where, when, why. In this week's Baking it Down Podcast - Episode 231 - The 2025 Vendy Blendy , we have VENDY BLENDY on the brain! Each year, 🦃 at the end of November, deals roll around in stores and across your screens, prepping everyone for the Christmas season. From malls to boutiques- the steals are endless! So, what about a day of d...

Send us Fan Mail 🥲 Nothing Old, Nothing New - Why your clients aren't coming back. In this week's Baking it Down Podcast - Episode 230 - Nothing Old, Nothing New , Corrie wanted to cover returning customers - clients that have ordered from you in the past and then reorder.  They're massively valuable to your bottom line because returning leads cost less to acquire. That means you h...

Send us Fan Mail 🎥 Do the Reels Collab - And here’s the reasons why you should. In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab , we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26. ✅ Register here:  https://form.jotform.com/SugarCookieMarketing/blind-baker-collab 🎥 This cookie collab is different from the others we've...

Send us Fan Mail 🕸️ Stuck in the Websites - What to look for in a website builder. In this week's Baking it Down Podcast - Episode 228 - Stuck in the Web...Sites , we (remotely - forgive the sound quality this week, kids - it was a learning experience) talk about the sunsetting of the baker-centric website host and builder, Castiron.  📩 Castiron sent this email to current users on Monday nig...

Send us Fan Mail 🛑 Do Not Teach a Cookie Class! - (If you plan on making these mistakes) In this week's Baking it Down Podcast - Episode 227 - Do NOT Teach a Cookie Class (this way) , Corrie and I list out the things we wouldn't do if we were getting into cookie classes (yeah, yeah - the title is a bit of a clickbait, but hey, we're marketers, right?). September in the Sugar Cookie...

Send us Fan Mail 👭 Podcast Guests! - Meet Heather Brookshire and Kim Sims. In this week's Baking it Down Podcast - Episode 226 - Podcast Guests Heather and Kim , you asked for less Heather and Corrie, and now you get Heather and Kim! Close enough, right?! Heather and Kim are self-titled "ESBs" - emotional support bakers - and really break down the value of having a baking buddy to...

Send us Fan Mail 💎 Diamond Demand - Sifting through the competition. In this week's Baking it Down Podcast - Episode 225 - Diamond Demand , we're telling EVERYONE they need DIAMONDS right NOW. 💎💎💎💎 Just kidding - this is just an analogy , so before you make this into something it's not - we're not talkin' about the diamond industry or bl🩸ood diamonds - we're jus...

Send us Fan Mail 💼 Main Street Money - Maximizing the main street cookie collab. In this week's Baking it Down Podcast - Episode 224 - Main Street Money , the Main Street Cookie Collab is BACK and it's in two weeks on August 28th at 11:00 AM est . This is a fun collab because it incorporates so much "local" than our other collabs do. ⚠️ Keep in mind, this collab is on a Thursd...

Send us Fan Mail 💀 Business Victim Mindset - Be what happens to your business. In this week's Baking it Down Podcast - Episode 223 - Business Victim Mindset , we are in the slowest baking month of the YEAR. Yep - last week of July / first week of August = the Google trends report where "sugar cookie" is least searched.  Conversely, 📊 the end of the slowest month begins the uptick...

Send us Fan Mail 👀 Reach Ain’t Errythang - Focus on metrics that make money. In this week's Baking it Down Podcast - Episode 222 - Return of the Twith , the twin is BACK in business, and she means business with this week's topic: reach isn't everything. We played a clip from marketer David Glu , who lists how your audience's interactions might signal what your content isn&apos...

Send us Fan Mail 💵 Money Talks With the (older) Miracles. In this week's Baking it Down Podcast - Episode 221 - Money Talk with the Miracles , Corrie's still outta commission, so we've got another Miracle sister as a stunt double - meet Ashley with YNAB.com.  Ash is the older (and wiser) sister and also an employee of an app that helps folks manage their money. Now, this is not a s...

Send us Fan Mail 👋 Ope, It's Amy! The mod team meets the mod team. In this week's Baking it Down Podcast - Episode 220 - Ope, It's Amy! , we continue on our "regular scheduled programming" departure to introduce our first ever podcast guest - 🎂 Amy Russell of CookiesTakeTheCake (https://www.instagram.com/cookiestakethecake)!  💥 Now here's the funny part: Amy has be...

Send us Fan Mail 🤒 C is for Cancer - A health update. In this week's Baking it Down Podcast - Episode 219 - C is for Cancer , we pause our typical marketing podcast to talk about health - specifically as it relates to Corrie's cancer diagnosis and her upcoming surgery that'll have her outta commission for a few weeks (yes, you're still stuck with me, Heather). Today's pod...

Send us Fan Mail 🤑 Mid-Summer Membership Sale - The first-ever mid-year Cookie College sale. In this week's Baking it Down Podcast - Episode 218 - Mid-Summer Membership Sale , we cover this month's Mid-Summer Membership sale starting July 27 - August 2, 2025 . This 7-day sale is the only one we've ever run before the Vendy Blendy (I cried just typing that - 🥲 how is this year goin...

Send us Fan Mail 📹 Video Marketing - For local, small cottage bakeries. In this week's Baking it Down Podcast - Episode 217 - Video Marketing for Local Small Bakeries , Corrie wanted to talk about the wild world of Reels. Well, Reels, TikToks, YouTube Shorts - you know, vertical video. A topic made all the more important by Meta's announcement last week that all videos uploaded to the F...

Send us Fan Mail 🖼️ Take a Stab - At a cookie collab. In this week's Baking it Down Podcast - Episode 216 - Taking a Stab at a Cookie Collab , and Sugar Cookie Marketing Cookie Collabs are BACK IN BUSINESS. You can check out the details in the event listing for the SCM Cookie Collab: Meet the Baker 2025! here. But allow us to spend this week's podcast and newsletter walking you through t...

Send us Fan Mail 🤖 AI-AI-Oh Yes - Ways bakers are incorporating AI. In this week's Baking it Down Podcast - Episode 215 - AI-AI-Oh Yes, we read a thread asking bakers how they're using AI in their bakery business. The answers should inspire you - from streamlining workflow to helping write compelling copy on social media, AI has entered stage left, and it won't be leaving anytime s...

Send us Fan Mail 🔄 Pivot Pivot Pivot - What to change when nothing's working. In this week's Baking it Down Podcast - Episode 214 - Pivot Pivot Pivot , 😖 we talk about what to do when you're doin' it all and all of it doesn't seem to be working.  🛞💨 Nothing is more frustrating than spinning your wheels and making no traction. So what do you do when it's just not w...

Send us Fan Mail 🛑 Hit the Breaks - How to take big bakery breaks. In this week's Baking it Down Podcast - Episode 213 - Hit the Breaks , we cover the fact of life that just sometimes, along your business journey, you need to take a big break.  If you've listened to past podcasts, you know we're anti-"big break" when it comes to marketing because it's really hard to...

Send us Fan Mail ⏰ 1-Hr Admin Tasks - Setting up time blocks for tasks. In this week's Baking it Down Podcast - Episode 212 - Admin Hour , we break down four different "admin hour" frameworks you could spend each week pluggin' away at to be a better baking business. "Admin Hours" are groupings of tasks that take up an hour spent on one specific aspect of your busines...

Send us Fan Mail ↩️ Luxury Refunds - Refunds are a business strategy. In this week's Baking it Down Podcast - Episode 211 - Luxury Refunds , Corrie wanted to recap yet another reminder on why luxury bakers should consider luxury refunds.  🤔 What's a luxury refund? It's the baked-into-the-price guarantee that if something goes left, the baker will make it right - and typically that...