Baking it Down with Sugar Cookie Marketing 🍪

Send us Fan Mail 🌱 Business Weeding - Stop bad behavior before it starts. In this week's Baking it Down Podcast - Episode 260 - Business Weeding , we wanted to talk about small behavioral problems that, when left to grow and get deeper roots, become big problems. Yes, Heather was weeding, and this is all she could think about. What happens is ya get started selling cookies, likely because it...

Send us Fan Mail 📅 Posting Every Day - To cut through & connect. In this week's Baking it Down Podcast - Episode 259 - Posting Every Day , Corrie has been testing out a 30-day strategy to cut through the noise of crowded AI-spun feeds to see if she can get the algo to swing in her direction and show more of her business page posts to her target demographic. In a world where anyone can ge...

Send us Fan Mail 🗣️ Speaking For Your Clients - And not speaking as your clients. In this week's Baking it Down Podcast - Episode 258 - Speaking For Your Clients, Not As , we focus on bakers' tendency to hyper-focus on their own experience and apply it to their clients. Except... we're not our clients. 🥣 We're not our clients so much so that we don't buy sugar cookies. We...

Send us Fan Mail 🟣 What Popped Off - at What’s Popping Con. In this week's Baking it Down Podcast - Episode 257 - What Popped Off at What's Popping Con , Corrie and I just got back from this week's second-ever 🔴🟠🟡🟢🔵🟣 What's Popping Con - a cake pop convention by Daisy Makes (also a beloved Baking it Down podcast sponsor). Last year, 👥 we'd talked about marketing in...

Send us Fan Mail 🤷 Nextcuses - How to get around your own excuses. In this week's Baking it Down Podcast - Episode 256 - Nextcuses , we wanted to talk about somethin' that crops up every month there's a Cookie Collab ( Pipe a Park Collab is this Friday btw - oh, you won't be able to participate? Hold onto that thought.). We get it - 🥺 life is lifing, the kids are screaming, t...

Send us Fan Mail 💲 Pre-Sales Recap - What we learned in the bootcamp. In this week's Baking it Down Podcast - Episode 255 - Bootcamp Recap , we recapped the Bootcamp on Pre-Sales. No, this isn't a sales pitch, but the cool part about the bootcamps is the private Bootcamp Facebook group dedicated to that month's focus topic. Since the Bootcamp group, well, boots everyone when the Bo...

Send us Fan Mail ✅✅✅ Good - Better - Best - A tiered pricing strategy. In this week's Baking it Down Podcast - Episode 254 - Good Better Best, we explore the Good, Better, Best (GBB) strategy for pricing tiers - the magic being "good" is where it's at. Forgive the lateness of today's Onesday Wednesday... however *checks the clock* - it would seem we've still made t...

Send us Fan Mail 💪 SWOT 2 Success - Analyzing your way to success. In this week's Baking it Down Podcast - Episode 253 - SWOT Your Way to Success , I asked on the Sugar Cookie Marketing Facebook Page how Easter sales were so far (🐰 Easter falls almost two weeks earlier this year than it did in 2025).  And the answers were all over the place - from being completely sold out to selling out of...

Send us Fan Mail 🧠 Piping Positioning - What your clients think about you. In this week's Baking it Down Podcast - Episode 252 - Piping Positioning , we wanted to talk about a buzzy marketing concept called "product positioning." Think of positioning as the mental real estate your bakery is renting in the heads of your customers. Here's the catch - 🫵 you don't control wh...

Send us Fan Mail 🍩 Posting Do’s & Do-nots - Coming up with a social strategy. In this week's Baking it Down Podcast - Episode 251 - Posting Dos and Donuts, the twin2 (sorry for the audio issues on this episode, still figuring out remote podcasts 😭) wanted to talk about posting strategy. If it were as easy as "post every day and you'll be a billionaire," well, you wouldn&a...

Send us Fan Mail 📸 1,000 Word Pictures - Why photography really *really* matters. In this week's Baking it Down Podcast - Episode 250 - 1,000 Word Pictures , in preparation for this week's Cookie Photography Bootcamp , photography is on the brain of the twins, and that's because a huge part of food sales comes from great photos.  Consider yourself - do you tend to order things off...

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Send us Fan Mail 🥾 Bootcamp Recap - Teaching in-person cookie classes. In this week's Baking it Down Podcast - Episode 248 - Bootcamp Recap , we wrapped up our first pilot for the Cookie College 2026 Bootcamp configuration - and it went pretty well! Thanks to all who put up with some bumps and bruises for round one. 🥾 What's a Cookie College Bootcamp? In 2026, we're taking a diffe...

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Send us Fan Mail ❤️ The Reviews Collab - Friday, February 6th @ 11 est. In this week's Baking it Down Podcast - Episode 246 - The Reviews Collab , we're talkin' reviews as we see 2026 really start to rev up - and perfect timing too - the first ever Reviews Collab is this Friday at 11:00 AM (est... edt??).  💕 About Friday’s Reviews Collab! The Friday collab is pretty simple, but it&...

Send us Fan Mail 🎁 Gimme Gimme Strategic Giving - The strategy behind strategic giving. In this week's Baking it Down Podcast - Episode 245 - Gimme Gimme Strategic Giving , it's the season of requests to donate, sponsor, and give to local causes, PTAs, and networking events.  It's all about strategic giving in January - and we're here to tell you - it ain't all bottom lin...

Send us Fan Mail 🤖 Good Cop, Bad Cop, AI Slop - The good and the b-ai-d. In this week's Baking it Down Podcast - Episode 244 - Good Cop, Bad Cop, AI Slop , we're takin' on the touchy subject of 👾 AI, aka artificial intelligence . 👮 Bakers are quick to police other bakers in the comment sections on posts that ask how bakers are incorporating AI.  🤬 "It's cheating!"...

Send us Fan Mail 📋 January Task list - A list of things to-do. In this week's Baking it Down Podcast - Episode 243 - January Task List , we're tryin' out a new(ish?) format + coming up with a list of ideas you can use to get your sugar cookie bakery headin' in the right direction this year. Could you do all of these tasks? 🦸‍♂ Only after you finish saving Louis Lane from the...

Send us Fan Mail 💡 Losing the Loser - Reframing in 2026. In this week's Baking it Down Podcast - Episode 242 - Losing the Loser , it's the LAST day of 2025, and it will be the first day we start talkin' to ourselves with respect and support. Because we're gonna lose our internal loser - that baker bully that beats us up every time we get into our own heads.  This year, we&apos...

Send us Fan Mail 🧮 Stay on Track Track Track - Metrics to guide your marketing. In this week's Baking it Down Podcast - Episode 241 - Stay on Track Track Track, the twins have spreadsheets on the brain just in time for the new year. While yes, you can start a spreadsheet any time on any day in any month of the year, it does help to have it ready to go on January 1 - that way, you can look at...

Send us Fan Mail ⛰️ Burke Lake vs Everest - Accomplishing small goals in 2026. In this week's Baking it Down Podcast - Episode 240 - Burke Lake versus Everest , we're winding down 2025 and taking a look at 2026 through the lens of goals. 🥾 Yeah, yeah - you look back on this past year and realize you can't even remember what your new year's resolutions were, let alone whether y...

Send us Fan Mail 🎁 Baker Holiday Gift Guide - 2025 list of gifts for bakers. In this week's Baking it Down Podcast - Episode 239 - 2025 Best Bakers Gift List , it's the most wonderful tiiiime of the yeeear. It's the Top Baker Gift Ideas podcast you're supposed to intentionally accidentally leave playing for the gift buyer in your life. This is twin2's favorite yearly podc...

Send us Fan Mail 🎓 Vendy Blendy - Insider info. In this week's Baking it Down Podcast - Episode 238 - Vendy Blendy Inside Info , we're in the final stretch of the Vendy Blendy - and we're spillin' all the secrets in this final-prep podcast for Friday's BIG Baker Sale.  Are we hype? Yes. Are we delirious? Also yes. Are we tired of saying the word Vendy Blendy? Getting clos...

Send us Fan Mail 🎓 Cookie College  - Vendy Blendy Deals Breakdown. In this week's Baking it Down Podcast - Episode 237 - The Cookie College Stealios , Corrie and I go through our Vendy Blendy 2025 Cookie College offerings, and... ️🥁️🥁️🥁 drumroll please... they're once-a-year good . 🎓 The Cookie College - $64/mo or $576/yr The best product we offer is The Cookie College ( typically $...

Send us Fan Mail ☝️ Private Class Pt 2 - A BORING podcast. In this week's Baking it Down Podcast - Episode 236 - The Most BORING Podcast Ever Recorded , I paid my nephew (Corrie's son, Archer) $10 to do the podcast intro (and just when you thought no one could talk faster than Heather), and we recapped the private in-home cookie class we taught last week. Also, (hilariously and probably...