Ann's No Bullshit Marketing

Welcome to another episode of our no-nonsense podcast, where today, we're tackling a topic that's often overlooked but incredibly lucrative: Traditional Marketing for Home Service Companies. Have you ever wondered if you're leaving money on the table because your marketing efforts are too narrowly focused on the digital world? You're not alone. In this episode, we're diving deep into the often-neg...

In today's no-bullshit episode of Ann's No-Bullshit Marketing Podcast, we're diving headfirst into the goldmine of SEO for home service companies. Ann Brennan, your no-nonsense host, doesn't just skim the surface; she digs deep into how countless home service businesses are blatantly leaving money on the table by ignoring the basics of website optimization. This episode is a wake-up call to all ho...

Get ready for another no-holds-barred episode of Ann's No-Bullshit Marketing Podcast, where we're tearing down one of the biggest lies in the home service industry: that all you need to worry about is generating leads. This episode is an unapologetic deep dive into why so many agencies keep pushing this misleading narrative and why this leads-only approach is a surefire path to mediocrity. We're n...

Welcome to Ann's No Bullshit Marketing, where we lay it all out for home service company owners who ain't in it for the fluffy crap. If you're here for the easy button, move along. But if you're the kinda badass who craves the unfiltered, no-nonsense truth about conquering the home service industry, you're in the right damn place.  Every week, I'm dishing out straight-up, zero-bullshit marketing i...

In this episode of Marketing Mums, Ann and Anastassia discuss surprise benefits of social media.  Together they discuss: Connecting with and getting to know your customers How to improve your customer service and SEO Controlling your brand  How to find influencers, partners, and industry leaders Promoting your products Want to learn more about Social Media Marketing? Head over to our blog .  At AS...

In this episode of Marketing Mums, Ann and Anastassia discuss marketing during a down economy  Together they discuss: Reminding customers of your value How to show customers your stability How to market smarter  Want to learn more about Social Media Marketing? Head over to our blog .    At ASMM Digital, our goal is to help our clients understand marketing by speaking in a more human voice. If you...

Are you ready to create content for your business that you can put to work for years to come?  In this episode of Marketing Mums, Ann and Anastassia share how to create evergreen content that can be repurposed and reused for years into the future.    Want to learn more about Social Media Marketing? Head over to our blog .    Click here to donate or to purchase tickets for our Burgers and Bands for...

In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels.   Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instgram Reels and Tiktok are valuable for both your business and personal brand   Want to learn more about Social Media Marketing? Head over to our blog .    At ASMM Digital, our goal is to he...

In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials.  Today's actionable item: Create a Template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews an...

In this episode of Marketing Mums, Ann and Anastassia tackle reputation management. They cover how to respond to both positive and negative reviews and how to maintain a positive reputation across all socials.  Today's actionable item: Create a Template. Create a template specifically for reviews - and do something with it. Make sure you have a streamlined process in place to gather new reviews an...

In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential.  This episode's actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make sure no prior employees or members of your compa...

Everybody has a personal brand. The problem is that most people don't cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today.   Want to learn more about Social Media Marketing? Head over to our blog .    At ASMM Digital, our goal is to help our clients understand marketing by spe...

Small businesses across the country are struggling to find and keep employees. These same businesses have failed to see the value of social media to reach potential employees and keep the ones they have. In this episode of Marketing Mums, Ann Brennan, the owner of ASMM Digital Marketing, shares the ways you can find and keep your employees using simple social media marketing techniques. Interested...

Being a business owner is hard. Ann and Anastassia are here to make it a little bit easier. In this episode of Marketing Mums, they share five essential tasks every business owner should outsource in order to (somewhat) lighten the load of being a small business owner.    Want to learn more about Social Media Marketing? Head over to our blog .    At ASMM Digital, our goal is to help our clients un...

Email marketing is one of the most overlooked tools for a small business. In this episode of Marketing Mums, Ann and Anastassia  help you see the benefits of email marketing for your small business, give you some tips on how to do it yourself, and explain why email marketing may be one of the few marketing tasks you want to just hand over to a professional team.    Want to learn more about Social...

Marketing is one of the most important parts of running a small business. But who has the time to spend marketing when you are trying to make sales, fulfill orders, and balance the checkbook? In this episode of Marketing Mums, Ann and Anastassia discuss ways to streamline your marketing process to save time, money, and maybe most importantly, aggravation.    Want to learn more about Social Media M...

So, you've figured out how to start getting reviews, and you now understand the importance of responding to every review. But is that all? Of course not. Ann and Anastassia are committed to making marketing simple for you. In this episode of Marketing Mums, they help you see the importance of repurposing reviews on your social media platforms and offer ways for you to take advantage of this key to...

Wouldn't it be great if you didn't have to create every single piece of content you need for social media? Well, Ann and Anastassia have good news. You don't. In this episode of the Marketing Mums, they discuss user-generated content, give some examples of what other companies (both big and small) have done successfully, and offer some guidance on steps you might take to encourage your customers t...

In this episode of Marketing Mums, in honor of mental health awareness month, Ann and Anastassia discuss mental health in business.   Together they discuss: Monitoring your mental health Controlling the controllables Creating a mental health network within your company How to ask for help   Want to learn more about Social Media Marketing? Head over to our blog .    At ASMM Digital, our goal is to...

If you watch closely, social media platforms will tell you just what you need to do to be successful on social media. In this episode of Marketing Mums, Ann and Anastassia share their favorite advice - to be successful, use the tools you are given.   Want to learn more about Social Media Marketing? Head over to our blog .    Click here to donate or to purchase tickets for our Burgers and Bands for...

In this episode of Marketing Mums, Ann and Anastassia discuss using Instagram Reels, Tik-tok, and Youtube shorts to become the face of your business. In this episode, you'll learn some technical tips about creating content for your channels.    Want to learn more about Social Media Marketing? Head over to our blog .    Click here to donate or to purchase tickets for our Burgers and Bands for Suici...

Everybody has a personal brand. The problem is that most people don't cultivate theirs. In this episode of Marketing Mums, Ann and Anastassia discuss the first rule of personal branding and why personal branding is so important for people today.   Want to learn more about Social Media Marketing? Head over to our blog .    Click here to donate or to purchase tickets for our Burgers and Bands for Su...

In this episode of Marketing Mums, Ann and Anastassia discuss A/B testing for your business marketing.  A/B testing is a way of assessing which features, words, and/or layouts gain more interaction and attention. It's an easy way to see what your audience responds to. Together they discuss: A/B testing in email marketing, websites, blogs, and video How to use A/B testing in your business Using A/B...

In this episode of Marketing Mums, Ann and Anastassia discuss TikTok and Instagram Reels. Together they discuss: Reels and TikTok as viable marketing opportunities Understanding how to use these tools How Instagram Reels and TikTok are valuable for both your business and personal brand Want to learn more about Social Media Marketing? Head over to our blog .  Click here to donate or to purchase tic...

In this episode of Marketing Mums, Ann and Anastassia share how they make the most out of every single learning experience. Together they discuss: Being adventurous in business Getting the most out of reading Attending and making the most of conferences Involving your team Exposing yourself to different types of content Today's Actionable Item: Taking notes and creating a document. When you come a...